La Natsu Bell Apparel'S Wholly-Owned Subsidiary Has Entered Into Investment Cooperation Agreement With Hongkong TNPI Company.

China's rapidly developing multi brands

Group Shanghai

Limited by Share Ltd ("La Natsu Bell" or "group", share code: 6116.HK) is pleased to announce that its wholly owned subsidiary LaCha Fashion 1 Limited, which is a wholly owned subsidiary of the group's wholly owned subsidiary of Shanghai La Xia Business Management Co., Ltd., has entered into an investment cooperation agreement with Hongkong TNPI Co., Ltd. (TNPI), with a total injection of $3 million 750 thousand.

After the paction is completed, La Natsu Bell will directly hold 20.75% of Hongkong TNPI limited.

TNPI obtained the franchise rights of Segafredo Zanetti Espresso Caf e (Segafredo) in Korea and China (including Hongkong).

Segafredo, known as the famous coffee brand in Italy, has established a strong brand network worldwide. Its products include coffee, fruit juice, soft drinks, desserts, western style simple meals, red wine, cocktail and so on.

In 2015, TNPI won the capital injection of Asia YG Entertainment Group YG Entertainment Korea Korea Plus group and Korea financial group KB financial group, and brought more abundant working capital to Segafredo.

Segafredo has been pursuing high quality products, efficient service and comfortable shop environment.

Its coffee beans in all coffee shops in China are imported from Italy to ensure the pure quality of raw materials. The cheesecake sold in the store is shipped directly by The Cheesecake Factory, the 1 most popular dessert company in the United States.

Segafredo store appearance and store environment in Korea

For a long time, Segafredo has been seeking strategic partners that can bring huge expansion to the brand in China. Therefore, it has extensive cross-border cooperation with many industry brands, including co hosting activities, launching joint products and sponsoring brands. Many famous entertainment celebrities, such as image designers, famous models and actors, have been invited to attend brand activities.

Cooperative brands include YG Entertainment, Mercedes-Benz, Samsung and Namoo (Korean well-known entertainment companies).

The paction will open a prelude to the cooperation between Segafredo and Segafredo. At the same time, the group is also committed to building a brand lifestyle shop to enhance user shopping experience.

Through introducing Segafredo brand, the group plans to set up Segafredo cafe in the clothing store of the group, integrating into leisure elements such as food, fashion and daily necessities, so that customers can enjoy quality life while shopping.

The Group believes that providing seats and catering in the clothing store will extend the time of customers staying in the store, so that customers can have a more comprehensive and in-depth understanding of the brand.

At the same time, lifestyle stores meet the new generation of consumers' higher requirements for shopping experience, which will objectively and psychologically increase the possibility of sales opportunities and group revenue growth.

At the same time, with the strong brand effect of Segafredo and its good cooperation with many well-known brands, plus its brand network and relevant licences established in the Chinese market, together with the strong pipeline capability of the group, the Group expects that the Segafredo coffee products themselves will contribute to the group's revenue growth.

Mr. Wang Yong, executive vice president of La Natsu Bell, said: "with the increasingly fierce competition in the market, the integration of industry resources becomes more urgent.

Apparel retailers should take advantage of the industry and expand their market share by enhancing their shopping experience and increasing their added value so as to stand out among competitors.

The group looks at the proportion of the middle class and the increase of per capita disposable income, the advantages and prospects of integrating resources in clothing and catering industry, and the development strategy of Segafredo in Asia and China. At the same time, it will launch the brand lifestyle shop strategy at the right time. At the same time, it believes that the investment of Segafredo will bring synergy effect to the overall business of the group, and promote the long-term and rapid development of the group, so that the group's income can be significantly improved.

About Shanghai La Natsu Bell apparel Limited by Share Ltd

Founded in 1998, Shanghai La Natsu Bell apparel Limited by Share Ltd ("La Natsu Bell" or "company") is a fast growing Multi brand fashion group in China. It is engaged in the design, brand promotion and sales of clothing products, and is mainly engaged in women's casual wear.

The company is committed to providing customers with the latest fashion costumes of competitive prices through the existing 10 brands (La Chapelle, Puella, UlifeStyle, 7m, Candie's, La Babit, Vougeek, Pote, MARC, and Puella), as well as all kinds of apparel products that are invested in brand names.

The company sells products directly to retail customers through offline retail outlets and online operation platforms. All retail outlets are directly controlled and operated by the company (except retail outlets where the brand is invested).

As of December 31, 2015, the company had 7893 retail outlets in 31 provinces, covering about 2500 department stores and shopping centers.

Company website: www.lachapelle.cn

About Hongkong TNPI Co., Ltd.

Hongkong TNPI Limited was established in Hongkong in 2012.

In October 2014, Hongkong TNPI signed a brand licensing agreement with Segafredo and was granted Segafredo franchise in China (including Hongkong) and Korea.

Segafredo is the famous coffee brand in Italy, and the first brand coffee shop was established in 1988.