Many Industries Are In The Off-Season, And Clothing Sales Are Out Of Date.

clothing

Business incentives to attract consumers

Every June, many industries enter the off-season.

Entering the June, many industries entered the off-season of the year, and the clothing industry is no exception.

However, reporters learned from a number of clothing enterprises, though

Sales are not ideal, but the current clothing production workshop is busy.

Clothing sales are out of date.

"Now basically do not go to the clothing store, because the summer clothes should be bought, it is too early to buy autumn winter clothes."

Miss Wang of the public spoke of the voice of most consumers. Obviously, the clothing sales link has entered the worst season of the year, and even the clothing enterprise responsible person called it "green and thin".

However, clothing merchants did not wait to die, but they were attracting some people through some promotional activities.

There are many businesses.

They are handling the summer stock, so buying clothes is the most affordable time.

Some time later, autumn and winter clothes will be on sale.

Reporters visited the market also learned that many stores do promotional activities, such as a brand launched "buy one get one" activities, that is, to buy seasonal clothing for seasonal clothing, and a full 200 yuan by 50 yuan.

At the same time, it will also send gifts, such as belts, neckties, wallets, and so on to different customers.

The promoters of the clothing store said they had launched various promotional activities in recent festivals such as mother's day and Dragon Boat Festival, and recently launched a new round of promotional activities.

Clothing production is "at that time".

Compared with the "no use" of clothing sales, clothing production is "just then".

Recently, a reporter visited some local clothing manufacturers in Nan Cun and Dagang, and learned that the production workshop, like outdoor, was in full swing, showing a busy scene.

It turned out that they were busy making clothes for autumn and winter.

A garment enterprise official said, the clothing production link is not very obvious, according to the different enterprises, generally also a week to a month's time is relatively weak.

Now, they are stepping up production of autumn and winter clothing.

The manager of a clothing enterprise in Nan Cun told reporters that their company had no obvious off-season in production. Besides the production of their own brand products, there were so many clothing companies that looked for them to make OEM processing, so they are busy now.

Why? The manager said that when clothing companies started, they all thought that seasonal clothing needed to be produced before the season, which often lagged behind people and could not take the lead in the market.

Now we have experience, and we have to start early. Autumn and winter clothing should be put in summer production, while spring and summer clothing should be put into production in autumn and winter, so as to conform to the law of clothing production and sale.