Under Armour Released The Upgraded Version Of Its Boots.

On Wednesday, Under Armour released Currie.

Upgraded version of Curry Two Lows.

Twitter is boiling.

Unfortunately, we didn't say anything nice.

Netizens laughed at the Chef Curry, saying it was "like Grandpa," and "from the last 70 years of the last century."

A kind-hearted person splits it with Agam, or lets a slip grandmother wear it, and it is ugly to evaluate it more directly.

Netizens God Tucao

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Under Armour, which started with its fast drying clothes, has accumulated many young fans, but its sneakers are still warm.

"I like Under Armour's sportswear, but its sneakers are not attractive.

You can't get a new look from Under Armour's shoes, but Jordan and classic.

It makes you feel this way. "

Justin McCary said he spent 650 dollars on sports shoes in the past 5 years.

Now sports

The wind is strong.

Aside from the tight yoga pants on the streets, sneakers are everywhere.

You can see CONVERSE's Chuck Taylor, Nike's Air Jordan and Air Force 1, Adidas's Stan Smith and all the fashion items together, from suits to overcoats to skirts.

In short, tide is one word.

According to Matt Powell, an NPD sports market analyst at market research firm, 85% of sports shoes in the market are not designed for sports.

The fashion crossover of sports shoes also brings these single products into new channels, from department stores, sports shoes boutiques, to children's shops.

In the United States alone, Under Armour has entered about 1.1 thousand stores, and Nike has entered 24 thousand stores.

Under Armour has always wanted to catch up with Nike, and its founder Kevin Plank has issued a heroic saying: "we need to make this brand the largest and most powerful sports brand on the planet.

This year, Under Armour also staged a play with Nike on the corner.

In February, Dave Dombrow, vice president of Under Armour, left for Nike.

Due to his previous competition agreement with Under Armour, he had to wait until 2017 to enter Nike.

In just a few months, Under Armour has successfully dug back Dave Dombrow, and has also been promoted to chief executive officer, "focusing on the innovative technology and cutting-edge development of sneakers."

Over the past 3 years, sales of Under Armour doubled to about US $4 billion.

Although this rate is slowing down, Under Armour predicts that almost 2018 revenue will double when the company set up 20th anniversary.

Nike earned 2 billion dollars when it was 20 years old.

10 years later, when the company gradually grasped the aesthetic appeal of sports fashion, its revenue exceeded 140 billion billion dollars.

Last year, NIKE's annual revenue reached 30 billion dollars, and by 2020, this figure is expected to reach US $50 billion.

There is no doubt that Under Armour also wants to get a share of the sports and fashion market.

The first generation of Kuri signature boots had been a powerful driver for Under Armour shoes.

Under Armour has also closely linked the Jinzhou warrior's point guard to the innovation of new sneakers.

Over the past 17 months, 60 different versions of golf shoes have been released.

"Now on the playground, you can see many Nike and Under Armour in football, basketball or tennis.

They are all very popular.

Who knows where Under Armour will go next? "Bob Butler, general manager of Foot locker, a sporting goods retailer, said.

Tries Hill runs a sneaker boutique ALlife in Manhattan, and sometimes Nike CEO Paker Mark will visit his shop.

This store has helped to sell Saucony's professional running shoes brand into a fashion brand.

ALlife has never sold Under Armour, but Tries Hill is considering this.

"It takes a lot of effort to make this brand cool, but it should be able to do it."

Tries Hill said.

However, it seems that Under Armour's determination to keep pace with fashion has been decided.

At the beginning of this month, Under Armour has hired fashion designer Tim Coppens to develop a new series of UAS as Executive Creative Director and will be on sale this fall.