Louis Vuitton 2017 Holiday Series Has Been Sold For Sale After The Show.

Earlier, some people in the industry said that the fashion show mode after the show could never happen in Paris. Executives including Dior CEO Sidney Toledana had renounced the strategy of "show after sale". However, recently, Paris based veteran luxury brand Louis Vuitton chose to carry out some "handy products" after its debut on some of its 2017 holiday bag products.

But now, for luxury brands, the incentive to implement the "show after sale" strategy is mainly due to competition pressure among competitors. It is unclear whether the luxury brands Givenchy, Celine and Dior of the LVMH group will follow suit.

Suddenly announced at the end of last week, consumers will be able to purchase 7 packages immediately after the 2017 official annual conference, such as Steamer, MM and Petite Malle. The price range of these handbags ranges from 3750 US dollars (the Twist PM bag) to 5750 US dollars (such as the Epi leather Epi). Since June 1st, the customers have been able to pick up these bags from the stores and choose mail services.

Fashion headlines landed on Louis Vuitton. The official website of China found that some of these handbags were also on sale.

The move shows that Louis Vuitton has officially joined the ranks of "show after sale", such as Alexander Wang, Burberry, Proenza Schouler, Tom Ford, Vetements, Thakoon and Thakoon, which allow consumers to buy new products immediately after the fashion show.

Prada, Moschino and Versace used to adopt some strategies for this series of products, but they are the largest luxury group in the world.

Louis Vuitton, the most important luxury brand, carries out "show after sale", which is undoubtedly a blockbuster for Paris luxury brand show mode.

"Show after sale" as the most popular trend in today's fashion industry, better meets the needs and desires of contemporary consumers who have the latest products instantly.

"These new consumers are no longer satisfied with past traditions.

"Roseanne Morrison, the fashion editor of trend group Doneger, said," now is a time for consumers to decide. "

According to previous analysis, it is only a matter of time for the LVMH group to have multiple luxury brands.

Earlier this year, Bloomberg correspondent Kim Bhasin commented that "LVMH group and its many brands such as Louis Vuitton, Marc Jacobs" really need to adopt the strategy of "post show and sell". In addition to the flexibility of their supply chain, they need many other incentives.

Although LVMH's luxury brand Loewe adopted this strategy in 2014, it remains to be seen whether other luxury brands of LVMH group will apply this strategy.

Some analysts have pointed out that the online fashion and luxury market is becoming more and more important. Especially when luxury companies realize that increasing physical stores is no longer the only choice, luxury brands are now seeking ways to ease the decline in performance. "After the show" is perhaps a great frustration for the proud Paris giants. According to the latest quarterly report of LVMH group, the first quarter growth of its fashion leather Department has stalled.

Some analysts pointed out that today, Louis Vuitton also adopts this new strategy. As a luxury brand of Gucci, Paris, Saint Laurent and other luxury brands, Kai Yun group should be vigilant, and this new strategy should not be dragged on.

The chairman and CEO Fran ois-Henri Pinault of Kai Yun group, who had expressed their objection to the sale after the show, said: "in the luxury industry, I think this is a mistake. The concept of" show after sale "is a nightmare. Fashion show is an indispensable process of creation.

You can't make two of the creative process.