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    Nanjing'S Real Business Has Formed 4 Directions Of Pformation And Upgrading.

    2016/6/16 13:23:00 39

    Su Ningyun BusinessInternet +Products

     Entity commerce

    Last year, Nanjing launched the comprehensive pilot work on the reform of the domestic trade circulation system, and pushed forward the progress in the past 10 months. Yesterday, the leading group meeting on the pilot reform of the domestic trade circulation system held in Nanjing came to the news that the current work has achieved initial success. Among them, the Nanjing entity business has already formed 4 directions of pformation and upgrading.

    City Commerce Bureau said that the first pformation of the real business is the integration of offline pformation.

    with

    Su Ningyunshang

    For example, the company promotes "

    Internet plus

    The new mode of retail pformation, from traditional retailers to Internet retailers, reached strategic cooperation with Alibaba. Online pactions in 2015 were 50 billion 275 million yuan, up 94.93% over the same period last year.

    Golden Eagle, central and other shopping malls have built or entered online platforms themselves.

    In 2015, Nanjing's wholesale and retail businesses above Designated Size realized retail sales by 10 billion 243 million yuan, an increase of 85.9% over the same period last year.

    The second direction is the pformation of the integration of domestic and foreign trade.

    Through mergers and acquisitions and other means, our city's real business has introduced overseas genes.

    Suning group bought Tesco and introduced it to China.

    The company has successfully acquired the retail giant Brookstone from the traditional 3C store to pform the new unique product store.

    product

    The store has been "replicated" quickly in China, and its sales are booming.

    In addition, our city has successfully introduced the German SAP company's global supply chain trading platform (cross border business) Yangtze River Delta base project, and Jinying and Suguo traditional retail enterprises have launched cross-border e-commerce.

    The third direction that entity commerce explores is self operation + experience pformation.

    Nanjing new hundred introduced the old British department store HouseofFraser. It is expected that in October this year, Dongfang mall will open. Through the "private brand + buyer brand + scene selling +O2O+ finance" mode, new experience will be brought to consumers. 50% of the products are private brands, and 53 of the 256 brands will first visit China.

    The fourth direction is to pform the whole industry chain service.

    At present, the five star holding company is committed to the O2O service of rural household appliances, changing the original supply and marketing mode, integrating the scattered sales outlets in rural areas, providing all-round support for commodities, finance, information tools and marketing, and training more than 10 thousand Township retail outlets, serving 30 million family members.

    In addition to physical commerce, the level of public welfare infrastructure construction in our city is also improving in this round of pilot reform.

    Our city has vigorously promoted the construction of direct supply system of public colourful direct supply, and has been laying up production bases and cooperatives to the nearest one thousand units. It has sold more than ten million yuan per month, and the supply price is about 30% lower than that in the retail market.

    The whole city has basically formed a network system of more than 200 flat price stores covering most of the urban residential areas and the government guarantee housing section.

    In 2015, a total of 77 million 180 thousand kilograms of total sales of goods were sold throughout the year. The average vegetable prices were below the market average price of 18.4%, and the parity price of grain and oil eggs was lower than the market average price of 6.2%, which saved 77 million 774 thousand yuan for the public.

    Our city has set up a long-term mechanism for stabilizing prices and providing long-term benefits, and has adopted comprehensive preferential policies such as slow down, reduction and exemption of paction fees, booth fees, water and electricity charges, so as to stabilize market price fluctuations.

    In 2015, the prices of main and subsidiary agricultural products in Nanjing were in the middle and latter position in 13 sub provincial cities of the country.

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