Humen: "Oldest" Department Store Confirms The Change Of Business Circle

A few years ago, Humen was "the oldest" in 60 years.

The news of the closing of the shop exploded the circle of friends of the people of Humen. At the end of last month, the old department store, which witnessed the brilliant past of Humen's trade, was officially closed up at the seaside shopping center. Its closure marks the beginning of Humen's earliest business circle.

Humen town is famous for its business and trade reputation, especially in China.

Under the leadership of the industry, the commercial circle represented by the wholesale clothing city once led the construction of the internal business structure in Humen town.

The prosperous people's business circle, which flourished in the 90s of last century, gradually replaced the Taiping business circle which was built along the waterway. The coastal shopping center from glory to graduation also marked the end of the mission of the oldest business district in Humen after the founding of the people's Republic of China.

However, with the clothing industry

With the increasingly rapid pace of development, the rich people's business community, which is mainly based on the wholesale mode, is also facing tremendous pressure of pformation. However, the Humen Taiping Expressway export business circle built after Ji Fumin business circle and the business circle of Liansheng Jinzhou district are limited by the insufficiency of its functions, and have not yet brought Humen business circle to a higher level.

Against this background, Humen town is one of the 8 sub commercial centers in Dongguan City, and Humen, as a coastal city in the Pearl River Estuary, has to go further in the construction of business circle.

The "oldest" department store confirms the change of business circle.

At the end of the May, the oldest department store in Humen became a place for people to cherish the memory of the past.

As the earliest state department store in Humen Town, it was decided to formally complete its business in May 31st.

The news came out that the shopping mall, which has been operating 60 years ago, has become the destination for local citizens to "find their past feelings", while some of the store's "old department stores" that have been forgotten are swept away.

"The seaside shopping mall and the Oriental Shopping Center are the first large-scale state-operated shopping malls in Humen, and then opened a Huaan shopping mall, and three shopping malls were attached to a department store."

Huang Guangyou, the last adherent of seaside shopping center, said that the seaside shopping center was open in 1956. The department store in that year relied on the three shopping malls, and the business grew bigger and brighter. During the most brilliant period, the public had to queue up for shopping and store several meters long outside the store.

In the past years, these department stores have built the initial commercial pattern of Humen Town, and its radiative capability has directly led to the vast areas of Southwest Dongguan, Changan, Houjie and Shatin.

"When I was a child, I often went shopping with my mother in the seaside shopping mall. The goods were complete, cheap and inexpensive, and became the most favorite shopping mall in our family. When we went to a shopping mall, we would buy goods full of them."

Miss Mo, who was born in the Xiamen neighborhood of Changan town in 1983, heard that when the seaside department was closed, she said with emotion that there was a childhood shopping memory.

The closure of the seaside shopping mall marks the complete departure of the traditional department store mode from Humen, and it also confirms the historical process of Humen business circle moving south.

Humen town old resident Zheng told reporters, initially, relying on the Taiping waterway pport function, near the Taiping waterway on the side of the land to form the earliest commercial and commercial distribution center in Humen, and Humen is the development of this model of Xu Lao street, where there is the earliest business district in Humen.

However, with the passage of time, the convenience of land traffic and the demand for supporting facilities in modern commerce, Humen's old city has been unable to meet the needs of business expansion.

From the end of the 80s to the end of the last century, the central location of Humen town gradually moved south. In the early 90s of last century, the garment trading market gradually developed based on the Humen garment industry. It formed a brilliant "enriching the people business circle", and the Humen town commerce and trade belt took a whole new height based on the clothing wholesale business.

However, the new round of industrial revolution has changed the original business structure. Especially after 2008, with the sweeping wave of the Internet, the sales of clothing and electronic commerce became increasingly obvious. The wholesale mode of clothing in the past was also difficult to continue. Many wholesale markets appeared to be empty, but the old people's business circles, like those woven, had lost their past flow, and now they are looking for new ways of development.

The function of business circle is single, which can not meet consumer demand.

Mr. Lin, a businessman who has been doing business in Humen for many years, said that nowadays, the prosperous and prosperous people's business circle is becoming more and more like warehouses, and there are many people coming in and out of the logistics and express service, and fewer customers are shopping here.

Mr. Lin's idea reflects a new proposition. Humen is a town with a permanent population of more than about 600000. How to convert the population into a stream of people and pform the consumption power of the huge population into the kinetic energy of economic development; the premise of solving the proposition needs a better matching of Humen town.

"Humen people are used to spending in Hongkong and Shenzhen, because it is convenient to go there, and is also a continuation of early consumption habits."

Chen Haiqiang, a native of Humen, told reporters that in the early days, there were no good shopping places in Humen town. People went to Hongkong, Shenzhen and other places, and high-end consumption was hard to stay in the town.

According to the data, the total retail sales of the whole town in Humen town in 2015 amounted to 19 billion 291 million yuan, which is roughly the same as that of the same year. However, the population of Humen town is much larger than that of Nancheng.

The consumption potential of Humen town still has room for development.

To date, can the existing sites in Humen town meet the needs of the people? From the current situation, although there is progress, the business format is too single, and there is no real comprehensive commercial block, which limits the consumption potential of population.

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Take the comprehensive commercial block with more people in Humen town as an example, the Yellow River fashion city mainly focuses on clothing wholesale and retail. It only stays in the field of clothing sales, and does not form a core brand area. Humen local people rarely buy clothing here, and shopping experience is not good enough. The flow of people has been reduced. The intention to copy the rich people's the Yellow River fashion city and build the rich people's clothing business center is also in the running dilemma due to untimely times.

Judging from the current good commercial establishments in Humen, its business format is too single, either wholesale or retail based on clothing, or small scale, or poor investment due to poor location. In addition, the parking facilities such as these blocks are not perfect due to the planning and construction pattern at that time, resulting in poor shopping experience and lack of prosperous venues.

"Humen is in urgent need of a commercial establishments that match the city's consumption capability and will keep Humen people in local consumption. At the same time, Humen will play the role of Dongguan as the deputy center of the city's commerce and trade, and activate the internal consumption power of Humen."

The responsible person of Humen town government believes that Humen is making efforts to make up the link and reestablish the status of Humen town business center.

Industrial development needs new commercial block matching

How to re stimulate the vitality of Humen business? In Dongguan's town business area, Humen garment industry has to be mentioned, Humen clothing is famous throughout the country.

Dongguan's "12th Five-Year plan", Humen is a Pearl River Delta regional commercial center town, is positioned as "the Pearl River Delta region important clothing distribution center", "Guangdong leisure clothing international procurement center".

Dongguan is one of the eight sub commercial centers in the layout of the "one main eight deputy" business center cluster commercial network. "Humen is one of the sub commercial centers.

Humen has enough industry and city supporting infrastructure to support the reconstruction of the important business town.

At present, the total industrial output value of the clothing and apparel industry in the whole town is about 40 billion yuan, with annual sales exceeding 80 billion yuan. The traditional wholesale mode has spawned rich people's business circle. With the upgrading of the garment industry, relying on the strong industry, it has derived more upstream and downstream supporting industries, especially the creative industries such as costume design, research and development. While improving the clothing industry chain, it has also enriched the new industrial format of Humen.

In addition, China's electronics industry park is releasing capacity.

At that time, Humen's industry will add new sections.

The new industry pattern calls for new urban matching, and the upgrading of industries will stimulate Humen's demand for high-end commercial blocks.

Humen town leaders said that the development of business as the representative of the internal consumption economy has become the starting point for urban upgrading.

At present, Humen town has developed industrial foundation, and urban rail pit, high-speed rail and high-speed link have joined each other, and a convenient pportation network has been established.

Taking the Humen Bo Yong community as the core, the most capable real estate developer in China has been stationed, which will inject vitality into Humen's commerce and trade, which will become a new high ground for businesses to seize.