In The Internet Era, Net Red Live Broadcasting Has Accelerated The Development Of Garment Industry.

The popularity of net red live attracted the attention of the capital market.

With the enthusiasm of the capital market for "net red", video live broadcast and mobile live broadcast, more social capital and startups have rushed into the live broadcast market, and the video streaming market has entered the outbreak period.

Stars play the role of marketing and advertising

The heat of "net red live" is no longer limited to the "Shouma" or "live broadcast" known to the public.

Stars have been appearing frequently, and live broadcasting platforms have been well known to the public.

In early June, Liu Yan, the "otaku goddess", was broadcast live on pepper, and borrowed the VR technology that was currently being franzled, playing games with programmers.

The live broadcast is only 30 minutes, and fans have more than 4 million fans. At the same time, the number of online PC users and mobile terminals add up to 20 million.

The attraction of entertainment stars to the live broadcasting platform is obvious.

Before Liu Yan's live broadcast, another popular female artist, Liu Tao, was also playing a live broadcast of Liu Tao's entertainment diary. At that time, the number of online visitors was 170 thousand, and the broadcast platform was paralyzed by opening 5 minutes.

During the 2016 fashion week in Paris, Fan Bingbing also played a video live broadcast in the United States, attracting hundreds of thousands of netizens to watch.

Except for the first line

"Zhao Jiaban" as the representative of the two person actor and other performing groups have also been stationed in various live platforms, and Zhao Benshan himself has also appeared in YY live broadcast, her daughter is a frequent visitor to live broadcast.

"Most of the stars are paid by various broadcast platforms or invited through all kinds of relationships."

Mario, the founder of the M2 Association, told reporters that the first line stars have not yet been fully spontaneous to broadcast live. At the very least, they should talk about the good gift sharing with the platform.

"For the platform, stars are just marketing and advertising promotion, the actual role is not so great."

Peng Chao, founder of net red today, said that net red and otaku are the driving force of live broadcast, and stars are only icing on the cake.

Stars will not stay in the live platform for a long time, and stars do not have time to live long live.

Compared to the stars, Peng Chao believes that the "northeast corps" represented by the "duet" actor needs more live platforms.

For them, it is only a change from the theater to the live broadcast platform, which is the change of the venue.

Many duet actors can hardly get the opportunity of big screen performance, and live broadcast gives them wide opportunities to spread.

The Lords divide the cake.

The cake on the live broadcast is getting bigger and bigger.

According to the report of AI consulting, the number of online live broadcast platforms in China was close to 200 in 2015, of which the market size of live webcast was about 9 billion yuan, and the number of users of the network live broadcast platform had reached 200 million. The daily peak hours of large live platforms were close to 4 million at the same time, and the number of live broadcast rooms was more than 3000 at the same time.

The direct seeding industry standing on the draught has attracted the attention of the capital market, and the investment of the capital to the live broadcast platform has even reached the point of "rather Miscasting and not miss".

From YY, fighting fish, to Panda TV of national husband Wang Sicong, and then to Baidu, Alibaba and millet.

Since the second half of 2015, the domestic direct seeding industry has been draught.

In January 2016, Ying Ke won the 80 million yuan financing of the A+ round of Kunlun's world wide leading investment. In March, it was easy to get live A round of about 60 million yuan financing. The three good nets won the 75 million round of RMB financing of the Pre-A round of Yizhuang interconnection fund's leading investment. The fight fish TV won the 100 million dollar financing of the B round of Tencent, Sequoia Capital and so on. In April, the early road network school got the YY lead investment and the Huachang investment A wheel 15 million yuan financing.

Reporters found that the participation of Listed Companies in the live broadcast platform includes three categories: self built platform, participation in investment and basic services. The listed companies include, but are not limited to, music network, Zhejiang newspaper media, Kunlun world wide, netsu technology and many other companies.

In June 4th, Shun Net Technology launched a non-public offering plan, which plans to raise funds to build an E-sports operation platform and provide corresponding Live services.

Light media announced in May 3rd this year, the company's wholly-owned subsidiary of the light industry intends to subscribe for 30 million yuan Hangzhou Ti Su equity, light industry accounted for 6% of Hangzhou's TSU Su registered capital.

It is reported that the red personal clothing brand of Hangzhou's main network is already an important power of "net red business".

Compared to the content of entertainment network red platform, "

In particular, clothing has a more liquid advantage.

According to the industry's view, the personality represented by Taobao red is representative.

Sales can be easily achieved by matching fans' tonality, while the overcapacity of the domestic garment industry makes it easy to get cheap clothing.

Weaving clothing industry analyst Lv Ming thinks, net red economy will pass.

Reconstructing the tradition of "Red Net" brand

Industry.

Net red business operators can not do without product supply chain, store operation, sales and other links, and this is the specialty of clothing enterprises.

Net red economy

Enterprises bring new business volume and promote

Industry opportunities in supply chain upgrading, flexible customization and so on.