In The Next 5 Years, Tennis Clothing Will Become A New Supplier Of Export Business.
Men's tennis apparel market: celebrity endorsements have advantages
Men of the Americas
Tennis apparel
The market is expected to reach US $150 million in 2020.
"The high growth rate of this market can be attributed to the high popularity and high participation of tennis in male groups," said Brijesh Kumar Choubey, chief analyst of Technavio retail products and services research.
The most famous tennis players in the Americas are John Isner, Andre Agassi, Pete Sampras, Andy Roddick and Jimmy Connors.
Male money
Tennis apparel
The products include tennis shirts, shorts, assault clothes and hats.
To win the competitive edge, many tennis apparel suppliers have asked the stars to endorse.
For example, in 2016, the Fila brand signed John Isner, which allowed him to wear Fila brand clothes in all competitions.
In the United States, there have been many new developments lately.
Tennis apparel
Suppliers, because tennis is becoming more popular in this country.
Women's tennis apparel market: surge in the next 5 years
Women of the Americas
Tennis apparel
The market is expected to reach US $130 million in 2020.
2015, women's money
Tennis apparel
It occupies the second largest market share of the American tennis apparel market.
With the increase of the international women's tennis tournament, the growth rate of women's tennis clothing will be higher than that of other tennis apparel in the next 5 years.
One of the tournaments is the WTA women's tennis tournament, which is a professional women's tennis tournament in the world.
In order to seize this market, many tennis apparel suppliers pay more attention to the introduction of fashionable and high quality female tennis apparel, of course, the general price is very expensive.
For example, a Adidas Stella McCartney tennis T-shirt priced at $50.
The high price and growing demand of high quality women's tennis clothing will not only benefit the suppliers, but also promote the development of the market in the next few years.
As a part of product promotion and marketing, famous players will have many endorsements.
Supplier
In the next 5 years of concern.
For example, 2015.
Nike
Join hands with tennis star Serena Williams.
Nike
The design team dedicated its efforts to create "Serena Williams" series of shoes, thereby creating a strong brand identity among the players and expanding the customer base.
Children's tennis apparel market: worth looking forward to
It is predicted that the market for children's tennis apparel in the Americas will reach US $48 million in 2020.
For now, children's tennis apparel is in the Americas.
Tennis apparel
The share of the market is the smallest and its growth rate is the slowest.
However, this market will maintain a steady growth rate in the next few years.
In order to encourage children to participate in tennis activities, more and more basic tennis training projects are being carried out.
"Parents believe that tennis is good for children's health and encourages children to play tennis more often.
This factor will have a great positive impact on the development of the tennis apparel market in the coming years, "Brijesh said.
Some organizations are also promoting tennis activities to encourage children to take part in this activity.
Norwalk Grassroots Tennis & Education is such a non-profit organization, focusing on promoting tennis to all classes and cultural backgrounds, which is conducive to the steady growth of the tennis apparel market in the next 5 years.
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