Internet + Background, Clothing Wholesale Outlet Depends On This!

These are the most authentic voices of wholesalers from all walks of life in the century, which reveal the confusion and helplessness of the industry and the way out.

In the big environment, some people have begun to explore the pformation and upgrading, and some people are still hesitating.

But with the strong momentum of consumption in the Internet and mobile terminals, it is an indisputable fact that users' consumption habits and habits are changing.

In other words,

The pformation and upgrading of wholesale industry is no longer a problem.

Clothing wholesale, enter or retreat?

At present, our country is huge.

Wholesale market is a business opportunity that garment industry can not give up and neglect.

Su Baoyan, deputy director of the China Textile Industry Federation's brand work office, said in the "2015 high-end forum on pformation and upgrading of China's garment industry" revealed that 2014 of clothing online shopping pactions amounted to 615 billion 300 million yuan, an increase of 41.48% over the same period last year.

Corresponding to the above growth, last year, the retail sales of clothing commodities of all the major retail enterprises in China increased by only 1% over the same period last year, while the wholesale market

Retail sales of commodities increased by 7.76% over the same period last year.

On the other hand, the wholesale clothing industry is facing various external pressures and internal structural overcapacity. It is the general trend to innovate and accelerate the pformation and upgrading of industries, and to reshape the competitive advantage of the industry.

Under the halo, the clothing wholesale market embraced "

"But it is not easy.

According to a survey, almost 50% of the merchants in the wholesale market have opened shop, but 80% do not make money.

Opportunity and crisis coexist, whether it is progress or retreat? The era of "standing on the draught and pigs can fly" has faded, and the core competitiveness is increasingly tested. The most fundamental products and services, and all industries, will be faced with the final "fig leaf" situation.

O2O, where is the way out?

The traditional clothing wholesale market has the advantage of being superior to the Internet.

Products are non standardized products, pure Internet will not be acclimatized.

Dynamic batch network, century day music as the O2O experience base, in-depth industry research for 2-3 years, launched a set of suitable for clothing wholesale pformation and upgrading of three-dimensional solution.

The overall layout of PC terminals and mobile terminals also meet various personalized needs of different wholesalers, such as version and price, customer level management, commodity management, and brand promotion.

On the contrary, Alibaba is also well versed in the non standardized product of clothing, and the crux of the pure Internet path is too limited, which speeds up the union with entities, raises the banner of "winning the world with all goods and stores", and develops the e-commerce mode of "going north".

O2O is one of the ultimate outlets for the wholesale apparel industry. However, the electric shock in the specialized market pformation is not simply to put the product on the Internet, but the online sale and storage management, the customer membership system and the logistics system are fully connected, and the electric shock can benefit from the network. To enhance the user experience at any time and anywhere and improve the wholesale efficiency, it means improving the turnover speed of the customers.

The final ideal state is to use the Internet and mobile terminals.

Intelligent system, fully realize fashion wholesale C2B mode, let zero inventory become normalization!

If

It is the pformation and innovation of business mode, so branding, wholesale and retail sale is another way out for other wholesalers.

Whether O2O or branding, the ultimate key is to fall on the promotion of customer experience! How to let customers find your shop and your products at any time? You can easily place orders with each other. If you are a wholesale merchant with independent brands, you may as well experience the full solution of the batch and the micro batch. In the seller, the dynamic batch network is based on the screening of entity merchants to ensure the strength of the supply. In the buyer, precision marketing and promotion will help the pformation and upgrading of the wholesale industry in the vertical field.

Focus on professional barriers

The demand for pformation is imminent, but blindness can not be everlasting.

For a long time, the extensive growth of the clothing wholesale market needs thorough, meticulous, and full use of Internet technology. Today, the whole industry lacks a model for learning, and companies eager to solve industry characteristics and have rich and successful industry operation experience, step by step and prudently practice, in order to promote the success of industrial upgrading and pformation.

In fact, there are such a group of "dynamic figures" who, on the basis of calm and thorough thinking, have set a clear goal of pformation, and have brought the example power to the wholesale market industry.

When we enter the dynamic business circle, we also find such an unknown group of dynamic batting nets. They are using nanny service to help businesses to operate their own micro shops and guide them to the most efficient and professional visual photography, not fast, but steady, accurate and ruthless.

Big data,

Although the system is the ultimate goal, professional requirements are also rising, focusing on industry, solid basic skills, and not blindly following, and truly seeking the most suitable platform in the vertical field.

After all, from traditional management to online store operation, there is no need to devote wholeheartedly to the pformation of team genes, the cultivation of customary habits, the sale of commodities, and the opening of membership systems.

Internet is a tool, but it is not a shortcut. Before the awareness of peers, plus the most professional platform selection, it will prepare for your future.

Traditional clothing wholesale, which consumes a lot of manpower and time costs, often appears in the form of stock and copy. Wholesale online can protect copyright by Internet technology, reduce inventory and intermediate links, and improve the frequency of clothing renewal. "I believe it will become more and more popular and eventually replace the traditional delivery mode."

Contemplation

Wholesale Internet professional field, many platforms show their skills.

Alibaba, the world's online wholesale specialist, must not be absent.

Wholesale O2O area; single clothing network is also interested in a slice; white horse clothing network is mainly in line for merchants under the line to attract investment, help merchants find affiliate agents.

It is not clear who wins the battle in this battle, so let us wait and see.