Saturday Shoe Industry Borrows Net Red Economic Pformation

As a family

Traditional enterprises started up,

Announced the establishment of a fashion technology company, and said it will focus on social media integration and brand IP and net red hatching.

The company is mainly engaged in social media integration services and brand IP incubation.

More specifically, the direction of Saturday's pformation is concentrated in the following areas: first, social media integration services and brand IP and net red hatching; second, invest 5 million yuan on Saturday to research and develop VR content.

From the perspective of pformation, the pformation of Saturday is not resolute.

In addition to the latest actions mentioned above,

Preparations for cross-border pformation have already been made.

On March this year, the company name was "Foshan" on Saturday.

The shoe Limited by Share Ltd has been officially renamed "Limited by Share Ltd on Saturday". Analysts believe that renaming Saturday is intended to weaken the main business of the footwear industry and pave the way for diversification.

In the industry view, the direction of Saturday's pformation is related to the company.

The main business is quite different.

For reasons of pformation, market evaluation is concentrated on:

The whole industry is under pressure and net profit is declining.

According to the report of Saturday's annual report, the company realized its operating income of 1 billion 642 million yuan in 2015, a decrease of 6.6% compared with the same period last year, and realized a net profit of 22 million 534 thousand and 600 yuan attributable to shareholders of listed companies, a decrease of 37.32% compared to the same period last year.

For both revenue and net profit reasons for the decline,

The explanation given is that the downward pressure on domestic real economy in 2015 has greatly affected the retail industry.

The increase in manpower costs led to increased management costs, intense competition in department stores and major weakness in sales. The number of self owned stores and distribution outlets decreased on Saturday, 2015, due to the closure of some department stores and the optimization of channel structure. As of the first half of 2015, the total number of shops decreased by 107 over the end of 2014, resulting in a 30% decline in net profit in 2015.

For this cross field investment, set up a fashion technology subsidiary, hatch net red and invest in the popular VR industry.

In recent years, young consumers have changed their way of obtaining information. After the growth of new generation of consumers, their changes in brand cognitive styles have led to changes in young consumer behavior.

The trend of consumption trend, the bottleneck of traditional business development and the enrichment of media tools jointly promote the outbreak of the net red economy.

Investing in the establishment of fashion technology companies is conducive to further improving the company's operational channels on Saturday, enhancing the overall competitiveness and profitability of the company. On the other hand, it also obtains new business opportunities and growth points through brand incubation and IP incubation.

According to the insiders, to achieve the leap from net red to "net red economy" requires high quality social assets and appropriate business models, as well as complete operational tools and means.

On Saturday, as a traditional enterprise started with women's shoes, lack of experience in these fields has no advantage.

In addition, net red and IP incubation are a set of brand building, content marketing,

Analysis and the chain of industries that are equipped with perfect supply chain sales are destined for hidden risks across borders.

Based on this, the industry continues to say that the women's shoes market is currently in the shuffle period, and the footwear industry in China will continue to integrate in the next few years.

For local businesses starting with women's shoes

Speaking, footwear business is always the core business on Saturday. Women's shoes enterprises need to expand their products and channels in order to get rid of the decline in performance.