Garment Leather Industry Has Great Room For Improvement

"The changes in the ranking of different provinces and cities reflect the two trend changes in the leather and clothing industry, one is that the industrial concentration is further improved, and the other is that the changes in the international and domestic markets have also greatly promoted China.

The structural adjustment is to pay more attention to the domestic market.

The vice chairman of the China Leather Association and chairman of Haining leather city of China were interviewed by law.

Reporters learned from the Zhejiang leather industry association that in recent years,

Leather,

The trend of garment industry concentration in Zhejiang is more obvious.

Unlike traditional industrial pfer, the pfer of industries to Zhejiang is more reflected in the front-end of brand, design, publishing and other industrial chains.

In the first batch of provincial-level Characteristic Towns in Zhejiang Province, Haining leather fashion Town, enterprises from Shenzhen, Guangzhou, Beijing, Liaoning, Hebei and other places also showed an increasing trend in recent years. These enterprises have set up bases for designing and publishing, and some have even moved their headquarters here.

Hebei represented by Xinji

The clothing industry is one of the three major industrial bases of leather in China for many years. In recent years, due to the greatly enhanced supervision of environmental protection and the double impact of the export of low-end fur market in Russia and Eastern Europe, the scale of industry has been obviously restricted, and its output has slipped to 17 million 901 thousand and 100 in 2014.

"This shows that the growth way that only expands by quantity is gone forever. The new development of leather garment industry must be integrated into a series of new development concepts such as brand, design, fashion publishing, advanced customization, and leather culture dissemination."

Professor Zheng Yongjun, director of modern business research center of Zhejiang Gongshang University, told reporters.

There is still room for fur clothing consumption to rise.

2015 is a lot of leather.

It is a tough year for us: the sharp fluctuations in raw material prices have led to a sharp shrinkage in profits or even losses. Under the panic mentality, some enterprises have taken a "sell off" approach to inventory, and exports have further shrunk.

But Cui Yiyun, President of Copenhagen fur China, looks at China's domestic market.

There is still a lot of room for consumption.

Her evidence comes from interviews with 600 consumers in Copenhagen fur recently in Beijing, Harbin and Chengdu.

A survey of female consumers showed that 29% of consumers spent 5000 yuan to 15000 yuan on fur, while 49% of consumers did not have such consumption.

Cui Yiyun said from Europe, South Korea, etc.

On the one hand, fur is already an important part of the mainstream fashion week. On the other hand, it is manifested as the importance of quality and brand, rather than price war, selling fur to Chinese cabbage.

She also suggested that China's fur market should attract local consumers and attract local consumers by fashion design and raw material quality.

Zhu Changjin, deputy director of the National People's Congress and Carson international, said: "at present, the supply of low-end products is oversupply, and the demand for high-end products is still very large. We need to open up and meet the needs of high-end."

In addition, according to customs data, China in 2015

and

The number of exports decreased by 15.4% and 10.2% respectively.

Data from the National Bureau of statistics showed that the total output of China's leather clothing industry in 2015 was 7.35%.

"Where did the difference go? Part of it may become a backlog of stocks, but a considerable part of it has been digested through the domestic market.

This shows that the domestic leather garment market in 2016 still has potential. "

Haining China

City General Manager Qian Juanping said.

Reporters from the recently concluded "2016 Haining China leather raw materials exhibition" learned that this exhibition, a total of 29 thousand and 800 buyers attending, an increase of 19.2% over the previous year, the intention turnover of 1 billion 150 million yuan, an increase of 21% over the same period.

This is also explained by the director of the exhibition side.

After the bottom of the price, many enterprises' confidence in 2016 is stronger than that in 2015.