Cambridge Shoes And Clothing Launched The Ten Star Shop Selection In 2015-2016.

In recent years,

The development has experienced from 1 of the flow electricity supplier era to the 3 media business era.

When the traffic dividend is wiped out, the cost and revenue structure of the e-commerce channel is basically the same as that under the line, and the advantages and values under the line are beginning to be taken seriously.

After all, business is about consumer experience, and offline experience is the most important.

More and more

Businessmen have abandoned the superstition of the electricity supplier and realized that retail will eventually return to the terminal.

In order to further enhance the image of the terminal and optimize the shopping experience and service of the terminal,

Launched the 2015-2016 annual Ten Star shop selection activities.

At present, the activity has entered the voting stage, the deadline for voting is July 31st, and the final result will be officially announced in August.

Polls as at 14:30 on June 27th

Effective training + team support

Breakthrough terminal reality dilemma

At present, the terminal stores of shoes and clothing enterprises are facing difficulties such as poor sales promotion effect, low entry rate, poor promotion effect and so on. There is no effective and stable communication between terminals and consumers.

The reason behind it is the poor shopping experience.

In order to completely break the development dilemma faced by the terminal, Cambridge shoes and clothing have formulated a series of complete plans, while continuing to promote the integration strategy of shoes and clothing, we must continuously improve the terminal image and service quality from two aspects of quantity and quality.

Terminal image of shoes and clothing in Cambridge

First of all, Cambridge will start from team building, continue to improve the marketing supervision team, organize professional teams to conduct a full range of standard guidance on terminal operation throughout the country, including the display of stores, sales skills training and WeChat community operation.

Last year, Cambridge's marketing supervision team went to Guangzhou, Hunan, Nanchang and other regions. Relevant training was carried out in the above regions, and fine retail management was implemented.

This year, Cambridge national terminal elite charging training will continue.

Second, the visual effects of terminals will also be standardized and strengthened.

The company hopes to build a standard, clean terminal image, comfortable and clean terminal environment through the "thousand store side" terminal image standardization project.

The comfortable and convenient shopping experience is brought to consumers to enhance the brand's image and status in the consumer.

The selection of the ten big star shops is for the purpose of providing model samples for the general terminal stores.

Evaluation of store image (Guangdong Zhanjiang store)

Ten Star Store selection starts voting this month

The link lasted nearly two months.

The Ten Star Store selection started in April, and the head office sent a notice to the national Cambridge store.

In May, we entered the national Cambridge store terminal image rectification period. All stores can enhance the image of the store according to the company's selection guide, and prepare for the early June voting.

The selection criteria include:

(1) the door image should be consistent with the VI/SI visual identity of the company. The door should be cleaned regularly and kept clean.

(2) the appearance of the store should be kept clean, and the poster and inkjet that will affect the brand image of the wall will be removed. The shop POP shall be standardized. No parking lot and vendors are allowed within the scope of the store's doorway management. "(Cambridge)

(3) the image wall should be made according to the uniform standards of the company. The surface should be clean, no damage, and no ornamental articles affecting the image should be posted.

(4) the cash desk should be kept clean and tidy except for card printing machines, money detectors, pens, computers and so on. The rest items are not allowed to be placed, and personal items are not allowed.

(5) in terms of product display, we should standardize and sort out the details of products, such as correct display, tag eversion, and price sticker irregularities, according to the display principles required by the daily headquarters of Cambridge.

According to the rules of activity, WeChat users need to pay attention to the "Cambridge shoes and clothing" WeChat public number to vote, and then enter the WeChat public platform of Cambridge shoes and clothing. Click on the custom menu [ten best shops] to open the voting page, search the name or number of the regional shop, and vote for the designated shop.

Each person can choose five shops a day, 1 votes each, and can not repeat the same store.

The voting channel has been officially opened since then, and the voting time will continue until July 31st.

The final results will be announced by the official WeChat account and industry media of Cambridge shoes and clothing after the polling is finished.