Chen Jiaya, General Manager Of Nine Mu Wang, Was Elected Chairman Of The Third Fujian Apparel And Apparel Industry Association.

June 23, 2016, Fujian

The Third Congress of the apparel industry association and its general election were held in Fuzhou. The meeting elected the chairman, vice chairman, executive director and chairman of the Third Council, board of supervisors and leading body.

Mr. Chen Jiaya, general manager of Limited by Share Ltd, was elected chairman of the third Fujian apparel and apparel industry association.

Garment industry plays a very important role in the traditional manufacturing industry of Fujian Province, and is the traditional pillar industry of Fujian's national economy.

From 07 years to now, it is the most complex 8 years of Fujian's clothing industry. It has undergone a series of tests, such as the international financial crisis, the appreciation of RMB, the increase of comprehensive cost, the slowdown of consumption growth, the rise of the Internet and e-commerce.

It is gratifying to note that the clothing industry in Fujian has overcome the challenge and maintained steady growth in the total economic output and major economic indicators.

To achieve such a success, Fujian apparel and apparel industry association has made contributions. Since its establishment in 2003, the Fujian apparel and apparel industry association has been forging ahead, leading the association and the garment industry in the whole province to vigorously promote the rapid development of the industry and speed up the Fujian faction.

Sportswear and other garments are going to the domestic and foreign industries, and constantly enhance the advantages of industrial agglomeration and comprehensive competitiveness.

Mr. Chen Jiaya, general manager of Limited by Share Ltd, was elected as the third president of the Fujian apparel and apparel industry association.

"Love to win" is not only a lyric, but also the spirit of Fujian entrepreneurs. As a leader in the clothing industry of Fujian Province in the new era, Chen Jiaya also emanates the quality of "low profile, pragmatic and bold" entrepreneurs.

When Mr. Chen Jiaya was elected as the new president of the Fujian clothing and apparel industry association, reporters interviewed face-to-face to appreciate the style of the "young people".

The following is an interview record.

Only by practicing "internal strength" can we get wind and waves.

Reporter:

At present, China's economy has entered a new normal. The industry is upgrading and pforming. As a traditional manufacturing industry, the garment industry must "eat and eat well" under the new economic environment. What do you think is the most important job?

Chen Jiaya:

As the traditional dominant industry of our province, the garment industry is also an important livelihood industry, which is closely related to people's production and life.

At present, the garment industry has entered a new development period. The traditional operation mode has gradually been unable to meet the needs of market development. Only by innovation can we guarantee the development of our garment industry.

Innovation not only includes technological innovation, management innovation, talent innovation, product innovation, brand innovation, but also includes business mode, supply chain and capital innovation, but innovation is not copied by copy. Too many failure cases tell us that only by down-to-earth, relying on the advantages and actual conditions of oneself to carry out innovation is the way out for the development of industrial enterprises.

After overcoming all kinds of difficulties, the garment industry of our province has undergone great changes. The way of industry development has gradually shifted from the growth of scale and speed to the growth of quality and efficiency. Only by focusing on the quality of development, can the clothing and apparel industry of Fujian enter the highest value chain of the whole value chain, so as to ensure the breakthrough and sustainable development of the entire clothing and apparel industry, so as to promote the pformation and upgrading of the entire textile and garment industry.

Reporter:

The development process of King Mu is different from other enterprises. In the process of enterprise expansion, many of them tend to go on the road of expansion immediately. Instead of doing so, they are going to build a sales network and improve the brand identification system. Why did you choose to do so?

Chen Jiaya:

This has something to do with the concept of enterprise development. At the very beginning, we need capital in the development of enterprises, and we did not take money to buy land and build factories, that is, we spent more money on what we needed.

It is used in sales channels, as well as in the entire equipment and other inputs of production factors.

Facts have proved that it is a reasonable choice. Now for some enterprises, blind expansion at that time has become the burden of the present.

Good steel is on the knife edge.

If the investment in fixed assets is too large, it is actually also disadvantageous. Our development should consider the actual demand, and the whole management, and the whole resources and energy should be placed in what kind of place.

Take a long view.

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Keeping pace with the times and upgrading ourselves

Reporter:

The strategic layout of the "one belt and one way" strategy has made Fujian the core area of the "maritime Silk Road". How do you think the whole Fujian garment industry should seize this historic opportunity to allow more local brands to go out and enhance their influence while competing with international brands?

Chen Jiaya:

I have several figures here. In 2015, Fujian's export delivery value was 55 billion 799 million yuan, an increase of 5.72% over the previous year, higher than the national average level, an increase of 1.08 times over the 26 billion 714 million yuan in 2007 and an average annual growth of 9.64%. It is the only one of the five largest clothing provinces in China to maintain growth.

Foreign exchange earning 16 billion 933 million US dollars, ranking fourth in the country, is the second largest export earning industry in Fujian province.

These figures are enough to prove that the "one belt and one way" strategy brings opportunities to the industry.

We are actually surplus in terms of production capacity. On the one hand, we have excess capacity. On the other hand, we can not fully meet the needs of consumers. We can lead the surplus capacity to neighboring countries. First, we can digest them, and the other is the meeting point that can bring another development to enterprises.

Of course, there is also need for the government to strengthen the guidance and promotion in this respect.

Reporter:

"Internet +" has subverted people's understanding of many industries and changed people's consumption concept. May I ask Chen, the rapid development of the Internet brings more opportunities or challenges to the garment industry? How can we see how to recruit and recruit students to make use of them?

Chen Jiaya:

The Internet has more influence on post-80s 85, but it is very different for 50 and 60s.

For traditional shopping habits, habits and habits, the rhythm of the Internet are different.

We should consider the brand situation.

To put it bluntly, we need to think more accurately.

Of course, the advantages of the Internet are self-evident. We should make reasonable use of advantages, such as shopping payment. The new payment method on the line is very convenient. Young people also like to use it. They can use Internet technology to accurately locate our customer groups. We should take the essence and remove the dross.

Innovate the quality and enhance the competitiveness of the industry

Reporter:

As a major province of garment industry, Fujian has enjoyed a high reputation in the whole country, such as nine Mu Wang, Li Lang, Jin Ba, Qipai and so on. For enterprises, the growth of performance requires "two forces", that is, the number of terminals and the performance of single stores. How does the king of nine make the above two aspects of work?

Chen Jiaya:

From the enterprise itself, how to deal with the terminal, the core is to see the enterprise itself, the whole management is more standardized, so that it can better meet the needs of consumers, quality can not guarantee consumers' continuous preferences, whether the service can do better or not, the loyal consumers need the management of their own businesses.

If the enterprise or industry is compared to a tree, every terminal is rooted in the soil. That is the most fundamental way for us to absorb nutrition. Every detailed end is a point. The consumer is the soil and how long the tree can grow. It depends entirely on the depth of the root.

Itself is a traditional industry, not a high-tech industry, who is more solid, and whose management is better, who is better.

Reporter:

The 2020 promotion plan of China's garment manufacturing has been formulated. The overall thinking and development goals of the garment industry have been very clear. You are elected as the president of the new clothing and apparel industry association. What are your thoughts and measures in the next development process of the industry?

Chen Jiaya:

Thank you very much for your trust and support for me. The so-called "shoulder heavy responsibilities and long way ahead", the entire Fujian garment industry has become the fate community. Only through collaborative development, mutual benefit and win-win, can we meet the challenge together.

Cooperation and win-win cooperation are not only vertical industry chain cooperation, but also more important horizontal industry collaboration. We must give full play to the advantages of resource integration, improve efficiency and reduce costs, so as to achieve the upgrading of our province's garment industry competitiveness.

I will faithfully carry out the duties entrusted by the association regulations, and do not take the responsibility seriously.

In the next five years, we will continue to carry forward the fine traditions of Fujian's garment industry and past Council of service associations, carry forward the spirit of Fujian garment enterprisers, and do a good job in the work of this Council, and strive to open up a new prospect for the development of Fujian's garment industry.