JUGE, The Founder Of Fashion Ladies' Brand, Introduces The Connotation Of 2016 New Winter Products.

Recently, fashion Women's wear brand BABY MARY arrived at the 2016 winter new product conference held in Guangzhou PADI culture and creative arts district. After the show, Mr. JUGE, founder of BABY MARY brand, also accepted the exclusive interview with reporters, and gave a more detailed introduction of the connotation of the 2016 winter new products.

Reporter: first of all, please tell us about the theme of the 2016 winter new product release and the original intention of choosing this theme.

JUGE: the theme of this season is "wonderful journey". When we design, we usually extract some elements that are suitable for Asians from the international T stage and the world's top fashion trend, which are more suitable for Asian people. At present, the global economy as a whole is not optimistic. People are increasingly showing a lack of happiness and optimism. I hope that our clothing can bring more women pleasure and make them feel that life is beautiful and interesting. So, this time, we hope to bring you into a wonderful journey, adding a lot of fun elements into clothes, such as swallow, jungle and so on. We can integrate some interesting things into our basic products, and hope that our costumes can bring us happiness, which we most want to bring to women.

Reporter: can you tell us about the different series of new releases this time?

JUGE: in my understanding of clothes, clothing is like a person's life. For example, in a woman's life, when she goes to work, she needs formal dress choices; but when she wants to invite friends to a party, she may dress very demure, and at the same time show her taste; or occasionally, she just wants to go shopping and feel comfortable. The comfort of leisure is actually a kind of thing pursued by modern people. Instead of wanting to be bound by clothes every day, it should be my clothes, not my clothes. So, in the press conference, I used different scenes of life to show a different life state of a person in different series.

Interviewer: what do you think is the theme color of BABY MARY2016 winter?

JUGE: in terms of color, we attach great importance to army green and desert colors, or the colors of the earth, such as land, houses, lawns and so on, which are restoring the basic state of nature. It is also advocated that fashion should return to real life and make it easier for people to dress in life, rather than to become very different or alien. Under such a relatively basic color system, we have added some jumping highlights, such as scarlet. Winter is a season of festivity with Christmas and Spring Festival, so we hide the color of this jump very much in the foundation of the earth color system, resulting in different visual impact and aesthetic feeling.

Reporter: what kind of winter wear experience do you want to bring to consumers through BABY MARY?

JUGE: first of all, I hope that when you wear BABY MARY clothes, it is the easiest way to wear your body in winter, instead of trying to decide what to wear for a coat, how to wear pants, or how to match shoes. My product is very clear, very close to the people, easy to accept, buy which single product can complete each other's collocation. In this very basic, very close to the people's style, through the BABY MARY collocation, single product impact, let the clothes reflect different styles and feelings. This is also what I often mention in fashion. We must be good at going to each other to build these single products, and then collide with each other through our own combination to produce different aesthetic feelings.

Reporter: can you talk to us about the current scale of BABY MARY and the planning behind it?

JUGE: at present, we have more than 50 stores in China, and are relatively less involved in online sales, just with some high end or tidal network development which is consistent with our positioning. On the market side, I still hope that it will be a natural outcome. Because wine is not afraid of deep alley, I think more people will understand the unique charm of our brand and fall in love with this brand as time goes on.