• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Luxury Brands Continue To Apply For Patents To Resist The Rampant Plagiarism Of Fast Fashion Brands.

    2016/6/24 16:06:00 84

    Men'S ClothingFashionLuxury Goods

     Fast fashion plagiarism rampant luxury brands can not sit still will encircle and suppress

    Disrupt fashion week's schedule and will Men's wear It has become a fashion trend to incorporate shows into women's wear show, but there is another more worthy of discussion. fashion Trend: Luxury goods The brand began to apply for design patents to resist the rampant plagiarism of fast fashion brands and light luxury brands. In the past few months, Yves Saint Laurent has received 8 design patents granted by the United States Patent and Trademark Office, and Louis Vuitton has also added 6 design patents, and Bottega Veneta and Balenciaga have received 3 and 2 design patents respectively.

    This is not a brand new strategy, because luxury brands have been using design patent protection for decades. But in recent years, more and more brands are beginning to imitate and rely heavily on this form of protection. The conditions for designing patents extend to new, original and decorative designs. In short, the design patent becomes a kind of functional product's appearance protection, such as the appearance of wallets and shoes. Because trademark law and copyright law do not include costumes in the protection area, because in the United States, it is not illegal to plagiarize designs that have not been granted design patents. Based on this consideration, luxury brands are beginning to rely on this new form of protection to prevent others from making, using and selling similar products that can confuse consumers. The design patent protection is usually valid for 14 to 15 years, and the length of validity depends on the constituency of the date of application.

    Unlike trademark protection and copyright protection, patent protection also has disadvantages, namely, cost and turnover time. Compared with trademark protection and copyright protection, the cost of patent protection is high, because the registration cost of the former two is less than $500, and according to the latest report, the cost of patent protection exceeds 10 thousand US dollars. Turnover time, that is, the time interval between submission and application, takes 18 months. Although a year and a half is not very long, it is very long for the fashion industry that is upgrading rapidly. Due to the seasonal and cyclical nature of the fashion industry, the design products are usually available and have not yet been examined and approved by the design patent, and the replica has begun to circulate in the market.

    Therefore, luxury brands will mainly apply for such patent protection for the main projects of the company, and the cost of each patent will be controlled within thousands of dollars. Although the use frequency of design patents in fashion industry is less than trademark protection and copyright protection, many brands will apply for design patent protection for single products, such as Bottega Veneta and Louis Vuitton. These brands will not only spend money on patent protection, but also apply for design patents for classic and popular products. This will help brand products become valuable investments rather than consumer goods. This is different from the products displayed by the fashion show. The products on the fashion show are seasonal, and the products that are insured are out of season.

    Although there is no public information available to count the number of design patents in fashion industry, it is certain that since 1960, design patent applications have been increasing. In the past few years, the number of applications for design patents has increased by at least 1400 per year, especially from 2014 to 2015, with 3719 applications for design patents.

    • Related reading

    Fast Fashion Brand Primark Will Fall Into Recession

    Fashion brand
    |
    2016/6/24 12:30:00
    52

    French Luxury Brand Dior Appointed Former Design Director As Brand Creative Director.

    Fashion brand
    |
    2016/6/24 12:26:00
    49

    The National Goddess Gao Yuanyuan'S Wife Is Still Elegant And Graceful.

    Fashion brand
    |
    2016/6/24 11:01:00
    153

    Apparel Retailer H&M'S Two Quarter Earnings Fell Sharply Last Year.

    Fashion brand
    |
    2016/6/23 14:17:00
    46

    UA: Retailers Need To Reinvent Themselves To Meet Changing Customer Expectations.

    Fashion brand
    |
    2016/6/22 18:34:00
    48
    Read the next article

    The Strategy Of Robbing Talent By Luxury Goods Has Gradually Changed To Reducing Wages And Layoffs, Just For The Winter.

    Luxury goods in the cold winter, the executives who turned the tables on the storm once were hard to find, and the brands had launched the Duke spy battle, but now the strategy of snatching talents has gradually changed to reduce wages and lay off workers for the winter. However, it will also be an opportunity for Chinese enterprises to acquire internationally.

    主站蜘蛛池模板: 日本电影里的玛丽的生活| 久久综合88熟人妻| aa在线免费观看| 秋霞午夜在线观看| 小小的日本三电影免费观看| 又大又紧又硬又湿a视频| 中文字幕日韩欧美一区二区三区| 西西人体大胆免费视频| 日本三级电电影在线看| 国产一区二区三区露脸| 中文日韩字幕一区在线观看| 色多多视频在线观看| 欧美三级在线观看不卡视频| 国产精品成人第一区| 亚洲成av人片在线观看无码| 一二三四社区在线视频社区| 精品久久洲久久久久护士| 小嫩妇又紧又嫩好紧视频| 免费大片黄国产在线观看| a级毛片100部免费观看| 正在播放宾馆露脸对白视频| 国产香蕉97碰碰久久人人| 亚洲人成无码网站久久99热国产| 四虎在线最新永久免费| 日韩人妻无码一区二区三区久久| 国产又大又长又粗又硬的免费视频| 久久久婷婷五月亚洲97号色| 色偷偷亚洲综合网亚洲| 怡红院AV一区二区三区| 众多明星短篇乱淫小说| 67194成是人免费无码| 欧美一区二区三区久久综| 国产成人yy免费视频| 中文无码乱人伦中文视频在线V| 美女扒开腿让男人捅| 无码人妻精品一区二| 国产免费av一区二区三区| 中文字幕无线码免费人妻| 秋霞免费一级毛片| 国产精品自在欧美一区| 亚洲欧美成人网|