• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Luxury Brands Continue To Apply For Patents To Resist The Rampant Plagiarism Of Fast Fashion Brands.

    2016/6/24 16:06:00 84

    Men'S ClothingFashionLuxury Goods

     Fast fashion plagiarism rampant luxury brands can not sit still will encircle and suppress

    Disrupt fashion week's schedule and will Men's wear It has become a fashion trend to incorporate shows into women's wear show, but there is another more worthy of discussion. fashion Trend: Luxury goods The brand began to apply for design patents to resist the rampant plagiarism of fast fashion brands and light luxury brands. In the past few months, Yves Saint Laurent has received 8 design patents granted by the United States Patent and Trademark Office, and Louis Vuitton has also added 6 design patents, and Bottega Veneta and Balenciaga have received 3 and 2 design patents respectively.

    This is not a brand new strategy, because luxury brands have been using design patent protection for decades. But in recent years, more and more brands are beginning to imitate and rely heavily on this form of protection. The conditions for designing patents extend to new, original and decorative designs. In short, the design patent becomes a kind of functional product's appearance protection, such as the appearance of wallets and shoes. Because trademark law and copyright law do not include costumes in the protection area, because in the United States, it is not illegal to plagiarize designs that have not been granted design patents. Based on this consideration, luxury brands are beginning to rely on this new form of protection to prevent others from making, using and selling similar products that can confuse consumers. The design patent protection is usually valid for 14 to 15 years, and the length of validity depends on the constituency of the date of application.

    Unlike trademark protection and copyright protection, patent protection also has disadvantages, namely, cost and turnover time. Compared with trademark protection and copyright protection, the cost of patent protection is high, because the registration cost of the former two is less than $500, and according to the latest report, the cost of patent protection exceeds 10 thousand US dollars. Turnover time, that is, the time interval between submission and application, takes 18 months. Although a year and a half is not very long, it is very long for the fashion industry that is upgrading rapidly. Due to the seasonal and cyclical nature of the fashion industry, the design products are usually available and have not yet been examined and approved by the design patent, and the replica has begun to circulate in the market.

    Therefore, luxury brands will mainly apply for such patent protection for the main projects of the company, and the cost of each patent will be controlled within thousands of dollars. Although the use frequency of design patents in fashion industry is less than trademark protection and copyright protection, many brands will apply for design patent protection for single products, such as Bottega Veneta and Louis Vuitton. These brands will not only spend money on patent protection, but also apply for design patents for classic and popular products. This will help brand products become valuable investments rather than consumer goods. This is different from the products displayed by the fashion show. The products on the fashion show are seasonal, and the products that are insured are out of season.

    Although there is no public information available to count the number of design patents in fashion industry, it is certain that since 1960, design patent applications have been increasing. In the past few years, the number of applications for design patents has increased by at least 1400 per year, especially from 2014 to 2015, with 3719 applications for design patents.

    • Related reading

    Fast Fashion Brand Primark Will Fall Into Recession

    Fashion brand
    |
    2016/6/24 12:30:00
    52

    French Luxury Brand Dior Appointed Former Design Director As Brand Creative Director.

    Fashion brand
    |
    2016/6/24 12:26:00
    49

    The National Goddess Gao Yuanyuan'S Wife Is Still Elegant And Graceful.

    Fashion brand
    |
    2016/6/24 11:01:00
    153

    Apparel Retailer H&M'S Two Quarter Earnings Fell Sharply Last Year.

    Fashion brand
    |
    2016/6/23 14:17:00
    46

    UA: Retailers Need To Reinvent Themselves To Meet Changing Customer Expectations.

    Fashion brand
    |
    2016/6/22 18:34:00
    48
    Read the next article

    The Strategy Of Robbing Talent By Luxury Goods Has Gradually Changed To Reducing Wages And Layoffs, Just For The Winter.

    Luxury goods in the cold winter, the executives who turned the tables on the storm once were hard to find, and the brands had launched the Duke spy battle, but now the strategy of snatching talents has gradually changed to reduce wages and lay off workers for the winter. However, it will also be an opportunity for Chinese enterprises to acquire internationally.

    主站蜘蛛池模板: 狠狠综合久久av一区二区| 一本岛一区在线观看不卡| 国产精品视频h| 村上凉子丰满禁断五十路| 最近中文字幕高清中文字幕无| 国产精品欧美视频另类专区| 亚洲精品无码永久在线观看| a级毛片高清免费视频就| 特级欧美老少乱配| 在线日韩麻豆一区| 亚洲欧美成人中文在线网站| 91www永久在线精品果冻传媒| 精品福利一区二区免费视频| 成人福利在线视频| 八区精品色欲人妻综合网| www.在线视频yy| 热99精品在线| 国产精品入口麻豆免费观看| 亚洲av日韩综合一区久热| 麻豆麻豆必出精品入口| 无限资源日产好片| 午夜福利视频合集1000| jizzjizz护士| 欧美黑人疯狂性受xxxxx喷水| 国产精品成熟老女人视频| 亚洲aⅴ无码专区在线观看q| 香蕉视频亚洲一级| 扒开双腿猛进入爽爽免费视频| 全球全球gogo专业摄影| 99视频免费在线观看| 欧美国产精品不卡在线观看| 国产大片51精品免费观看| 丰满白嫩大屁股ass| 神马伦理电影看我不卡| 国产麻豆剧果冻传媒星空在线看| 偷偷狠狠的日日高清完整视频| 99re视频精品全部免费| 欧美亚洲国产精品久久| 国产国语在线播放视频| 三个馊子伦着玩小说冫夏妙晴| 深爱五月激情网|