Bosideng: "4+1" Development Strategy To "Reshape" Integrated Brand Operation Platform

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Group news is constantly coming, not only in 2016 China

In the past 21 years, merchandise sales have won the first place, and put forward the "4+1" development strategy, "remodeling" - to create a comprehensive.

The operating platform makes the Boston group forward to a new development goal.

2016, China's merchandise sales have been ranked first in 21 consecutive years.

Recently, the twenty-fourth annual press conference on the results of China's commodity sales statistics and the annual conference of China's consumer market were held in Suzhou.

At the meeting, 2015 years of statistics on China's consumer market statistics were released. Bosideng down clothing has a strong share in the market share of 30.23%, and has won the champion of similar products in the national market. Its brand "snow flying", "KangBo" and "ice clean" are ranked second, Sixth and tenth respectively.

"Bosideng" brand won the "Internet + down jacket" brand award in 2015.

Since 1995, Bosideng down jacket has been the first place in the market share of similar products for 21 years in a row. The brand combination occupies half of the market. For the 20 consecutive year, it represents the trend of the world only on behalf of China's winter clothing, and its brand value ranks first in the textile and garment industry for three consecutive years.

In recent years, Bosideng adheres to "satisfying the needs of consumers and internal and external customers" as the guide, and has established the brand new positioning of "fashion + quality + warmth", and creates "warm core, whole category, integrated and platform brand", advocating "quality +" product creation thinking, and meeting the market's demand for functional down clothing products.

Gao Dekang, President of Bosideng group, said that constantly keeping pace with the times and bringing forth new ideas, with professional attitude and craftsman spirit, to do a good product that consumers really need is the reason why Bosideng brand can keep its vitality.

It is reported that the theme of this conference is "data insight into the truth of consumption and who is the annual pride of China's consumer market". Relying on the China Retail Federation and the China National Business Information Center's retail big data system, it accurately reflects the macro trend of China's merchandise sales, which can be called a weathervane and barometer of China's market dynamics.

"4+1" development strategy to "reshape" integrated brand operation platform

Bosideng has actively adapted to the new normal economic situation in recent years. It has overcome the challenges such as single concentration of brand products, rising operating costs, market saturation and electricity supplier shocks, and has shifted to brand building, quality improvement, fashion creativity and management innovation. The brand value exceeds 20 billion 700 million yuan, ranking three in the textile and garment industry for the first time in a row.

In order to achieve the 2016 tasks and the medium-term strategic objectives, Bosideng held a retrospective summary of all the work in 2015, and solemnly commended the advanced collectives and individuals sprung up on all fronts of the enterprises, and planned to deploy all the work in 2016.

The meeting put forward the "4+1" development strategy guided by "meeting the needs of consumers and internal and external customers" to promote "Boston brand remolding, snow flying strategic pformation, group electricity supplier, internationalization strategy" and organizational mechanism pformation, and create a comprehensive brand operation platform.

And mobilize all staff to focus on innovation, with excellent results to greet the factory 40th anniversary.

The general assembly proposed that we should promote the platform management and professional management of item company, build up a strategic platform, a capital platform and an internal entrepreneurship platform; innovate the operation mechanism, stimulate the wisdom and ability of business partners to create and innovate with interests sharing and empowerment, and enable the employees to share the fruits of development; rebuild the innovative culture, teamwork culture and responsibility culture, and form a "customer centered, striving oriented" corporate culture, and achieve tangible results in brand remolding, channel upgrading, retail pformation, R & D and innovation.

Gao Dekang, chairman of Bosideng brand and board chairman of Bosideng group, reviewed the development course of Bosteng entrepreneurship for 40 years, and summed up the successful experience and failure lessons of enterprise management.

He fully affirmed that Bosideng carried forward the spirit of "no fear of difficulties, no fear of wrongdoing, self-improvement, innovation, excellence, and contention for the first", and made efforts for the group's management objectives.

Emphasizing that under the new background of the new economic normal situation and advancing the "supply side reform", we should continue to carry forward the spirit of entrepreneurship and the tradition of innovation, deepen the management, creativity, culture, quality and connotation, constantly lead consumption, create consumption and create value; innovate the internal talent cultivation mechanism, create an open, fair and just growth environment, enable people who can do things and do things to benefit, dig out the training of compound talents and young talents echelon; actively use the Internet thinking, pay attention to the development of new media from the media and new media, and cultivate new economic growth points.