French Luxury Brand Dior Appointed Former Design Director As Brand Creative Director.

Valentino's achievements: Maria Grazia Chiuri (left one) and Pierpaolo Piccioli

More than 7 months after the departure of Raf Simons, France

Christian Dior today appointed Maria Grazia Chiuri, the former design director of Valentino, as the brand creative director, which will make her the first female creative director in Dior for 70 years.

Valentino and Dior declined to comment after the news came out.

Citing the US media, Maria Grazia Chiuri will complete Valentino in July.

After joining the Dior after the show, Dior will officially announce the decision after the fashion show in July.

Since October 2008, Maria Grazia Chiuri has been the joint design director of Valentino.

She and another design director, Pierpaolo Picciol, are regarded as the important innovators of Valentino by the fashion industry, and their Rockstud shoes have been swept away.

Circle is the hero who doubles the turnover of Valentino.

Since 2010, sales of Valentino brands have doubled, with a total value of 274 million euros.

In the background of the downturn of luxury goods in 2014, Valentino's net profit still rose 57%, and the sales of accessories products accounted for half of the total turnover.

Dior belongs to the world's largest luxury goods group LVMH, its annual sales of about 5 billion euros, of which more than 3/5 of sales from perfume and cosmetics.

Since last October, people have been wondering who will take the post of Dior creative director when Raf Simons leaves.

Sales growth of Dior has been stagnant in recent months as demand for luxury goods has slowed down and European tourism has failed after attacks in Paris and Brussels.

In the first three months ended March 31st, the company's turnover fell by 1%, recording 429 million euros, which was mainly affected by the weakness of several Asian markets.

Bernard Arnault, the main shareholder of the brand and the chairman of France's richest LVMH, has been trying to ensure the sales performance of the classic brand.

However, the choice of talents available now is very limited. What is more cruel is that most creative directors can not prove their achievements through their one-year contract.

There is a fashion industry executive who says that when recruiting a new creative director, there is no fixed set of requirements. There is a great difference between requirements and expectations, especially depending on the size and history of the brand, and the choice to pursue the continuity and creativity of the design.

A fashion personage who does not want to be named reveals that Dior's desire is to find a designer with personal charisma, strong vision and willing to work under limited and rigorous conditions.

Fashion critics say that with the addition of Maria Grazia Chiuri, it may mean that the French brand of Dior, which is biased in modern style, will return to the romantic, fairy tale design style.

Mayhoola, the parent company of Valentino, acquired the French luxury brand Balmain this week, with a turnover of about 460 million euros.