H&M Group's 5 Most Popular High Street Brands
Only recently discovered that the original cabbage family H&M There are a lot of good things at home. brand The middle and high-end line is going, and the styles are all pleasant. Next, let's take a look at the 5 most popular high street brands of H&M group. But first of all, we need to talk about H&M house. Now the word of mouth is really low to the dust. Every day there are various discounts. To tell you the truth, when I grow up, I feel that H&M is really not in love with workmanship and materials, and probably likes H&M better. ZARA 。 However, it still does not affect most of the girls' paper wardrobe. There are 1 or even more clothes with H&M.
Look at the other 5 most popular high street brands.

1Collectione of Style (abbreviation: COS) this COS is different from the two dimensional world you imagine, is NO.1 in the "cool" brand! It is said that there is another COS Law: the official website pictures are ugly, the hangers are ugly, but the upper body must be super beautiful!

COS is also a hodgepodge. There are all kinds of bags, shoes, jewelry and household products. The equipment from inside to outside can be fully packaged all year round, even the heads of men's tickets can be solved together. The style of the clothes is generally loose, and there is no waist line, but the materials and tailoring are all first-rate. The fashionable people who are not often caught in the street are inseparable from the COS.

In the past two years, the position of COS in China has gradually increased. Some cities such as Beijing, Shanghai, Chongqing, Hangzhou and so on already have physical stores. Hangzhou City West Yintai city also has, but it is said that men's clothing is less.
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2&Other Stories (short name: OS) H&M, the youngest brand in the family, was launched in 2013. It looks more lively and youthful than COS! But the momentum of OS is very strong.

Like H&M, it is often co operating with designer and fashion brand. Unlike other brands in H&M, the design is not from Sweden's H&M, but from the more fashion design studio in Paris and Stockholm.

Vans * & other stories series OS is also a hodgepodge! From bags, shoes, jewelry to cosmetics, the price is almost the same as that of COS, and most of the price is not more than 150 pounds (1500 yuan). Discount is more affordable.

&Other Stories's clothing tailoring and materials are also bolder and artistic. This is the new spring and summer series in 2016. The supermodel Xiang Jing also loves her family, and she has taken many blockbusters for &Other Stories.

Although China does not yet have this brand, it is said that there will still be "made in China" good quality in China. 3Cheap Monday (abbreviation: C.M, cheap Monday) Cheap Monday is one of the three largest Shinny Jeans in Europe. It is nominated for the best jeans design by EllE magazine, and the other two are Nudie Jeans and Acne jeans pursued by all stars.

Like his brand name, the price of their family is quite reasonable. A basic pair of jeans is almost 65 dollars. So Cheap Monday jeans are almost a must for Swedish young people!

C.M's Logo is a thick Hippie street! It has a skull design with a cross hanging on it, and it has been controversial in religious culture.

In the 2016 spring fashion, C.M played a pattern of the moon's surface and crater. Holes, grinding edges, fading colors and all kinds of black combinations are also a devastating fashion.
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It seems that there are shops in Beijing and Shenyang. Shanghai, Guangzhou, Shenzhen, Nanjing, Hangzhou, Changsha and some other cities have buyers' stores.

4Weekday (W: Weekday) is a modern and creative fashion and Cowboy brand that integrates Nordic style into international fashion. They have a simple design and a little abstinence. Few people in China should know that fashion bloggers are also very fond of it.

The price of Weekday is also as economical as that of H&M, so the characteristics of their home also have no characteristics.

In addition to its own brand names, such as Weekday Storemade and Weekday Vintage, the store is similar to a mixed brand of Chao brand, selling other brands, including Cheap Monday, Rodebjer and Christophe Lemaire brand, as well as the limited series of cutting-edge designer designs.
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5Monki (abbreviation: M) is a tide card of H&M acquisition. After that, Monki, Weekday and Cheap Monday are H&M brands of H&M. Several styles are different, Monki has super personality.

Monki has been on the streets of Europe, and wearing its clothes on the street should have a high turnover rate. Although there are also young girls, most of the time they wear their clothes, you can be like witches and scarecrows in Scandinavian fairytales. Sometimes the exaggerated color makes you feel like a circus...

Monki unique pattern

All kinds of socks.

Those who can control the clothes of Monki's family are all unusual girls. By the way, the paper bag of its house is also the most suitable one for these street brands. It's a little cute! The author here solemnly reminds me that if you don't know how to match it, I suggest not to wear it.


The design of the store is cool. If you don't look carefully, you may not find this is a clothing bag. There are many stores in Hangzhou, Beijing, Shanghai, Shenyang, Dalian and many other places. The 2 floor of Yintai City, the 1 floor of Li Xing, Hangzhou city.

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