"Internet + Underwear" Summit Held In Guangzhou

June 21, 2016 coincided with "

When the electricity supplier crazily promoted the flames of war, China's first underwear 0A0 vertical procurement ecological chain platform -- the "2016 break" new opportunity of underwear industry held by vertical mining.

The summit forum was held in Four Seasons Hotels, Guangzhou.

Nearly 1000 guests from underwear industry leaders, experts, brands, channels, experts and scholars in the Internet attended the event.

At the meeting, industry leaders, experts and guests launched a heated discussion on the vertical procurement model, vertical service industry supply chain and the ecological chain platform of underwear industry, and discussed how to better catch up with the Internet Express in the era of "Internet plus" and grasp the new opportunities to achieve the new upgrade.

Upgrading of thinking -- the rebirth of traditional enterprises under the supply side reform

Underwear in modern China has only a few decades of development history, but its development speed and volume are growing rapidly. At present, there are many industrial clusters such as Foshan, Shantou and Zhongshan Xiaolan.

According to a research report, the growth rate of the underwear industry is higher than that of the whole garment industry. It keeps growing at a rate of nearly 20% per year.

With the growing maturity of consumer awareness and the further release of consumer power, the future market will further expand.

At the same time, the development situation of short time, low starting point, fast speed and little precipitation has brought about a large number of excellent enterprises at the same time, which has led to the fact that all the traditional underwear enterprises are becoming "fast". "The rapid expansion of channels, rapid product development, and quick pformation of benefits" have led to "over ten years, the Chinese underwear industry has begun to turn to the stage of overcapacity, especially the low-end products caused by low-end manufacturing.

Peng Guifu, chairman of the China Textile Business Association's underwear Committee, said at the conference that "a new round of business upgrading driven by Internet + is a strong outbreak, and is moving into China in a middle class society. Free, independent and diversified consumption demands demand that our enterprises pfer more to the center of quality and efficiency."

Peng Guifu also believes that in the era of "Internet +", effectively pushing forward the supply side reform is conducive to the rebirth of traditional underwear industry.

"From the policy side supply side structural reform, the five development concepts, big data strategy, and so on, to the increasingly large consumption promotion of middle-income groups, and then to the widespread pain in underwear industry, this is not only a new requirement for the traditional underwear industry, but also a new development path, and to recast the new industry civilization."

Platform upgrade -- "one hundred thousand physical stores + thousands of brands + an Internet platform"

In fact, the underwear industry in the pformation period needs not only the guidance of thinking but also the driving force of a strong carrier.

Alibaba, Ma Yun, said: "platform economy will become a major form of economic organization in the world, and will lead to tremendous changes in the whole business structure."

In the current underwear industry, the platform is gradually becoming such a carrier. The evolution of the platform economy industry is the trend of the times.

Just like vertical mining, as an industrial platform, through the establishment of industrial alliances, a service platform of underwear industry is built on the basis of individual enterprises' operation, integrating industrial factor resources, pforming the limited product economy of a single enterprise into an unlimited upper platform economy.

Chen Zhaohu, founder of vertical collection, said that vertical mining was supported by one hundred thousand underwear entities storefront, and the Internet and technology were deeply applied to expand the platform synchronously under online and offline, so as to upgrade the whole underwear industry chain.

According to Chen Zhaohu, the current vertical mining APP 2.3 version has been completed on Android and iOS application platform.

He said that by the end of the conference, more than 54834 end users and 357 brands have been attracted successfully, and the target of one hundred thousand terminals and thousands of brands will be reached by October.

"Vertical mining will truly integrate online, offline and offline.

With the help of the characteristics of the Internet, a "poke" helps the entity store break the traditional time limit and enhance the efficiency of procurement, while achieving zero channel paction costs; furthermore, through vertical mode, the supplier can achieve zero distance through the platform and terminal providers, so that it can quickly understand and respond to the market and enhance its brand value.

Chen Zhaohu said, "physical store quality + Internet efficiency, promote the supply side reform of underwear industry, and guide the structural upgrading of Pan underwear consumption."

At present, on the commercial level, there are several categories including bra, underwear, household clothes, socks and so on in the vertical APP. Every day there are hundreds of new products, and they are all the latest products of all brands.

"We are committed to building China's largest underwear OAO eco chain platform. Based on our understanding of the industry and the integration capabilities of the supply chain, we will substantially reduce procurement costs and improve retail efficiency, so that brand manufacturers will have better profits and better cash flow to invest in R & D, create new products, produce more and better products for consumers, and enable terminal manufacturers to choose the best products at less cost to better serve consumers, and finally the whole industry chain can enter a virtuous circle.

This will be the core engine of vertical growth and even the whole underwear industry's growing strength in the future.

Chen Zhaohu preached.

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Upgrading of industrial chain -- integration of the whole industrial chain to build an industrial ecological Alliance

This underwear Summit Forum is hosted by Peng Fangquan, a member of the expert group of the Guangdong Information Management Association and the founder of the pformation forum. Gong Wenxiang, the famous opinion leader from the media and the electricity supplier, Gong Wenxiang, general manager of jumei.com Southern China District, Qin Xiu, the executive vice president of the Guangzhou electricity supplier and financing Association, Xu Yingjian, chairman of Guangdong Hongxing Industry Co., and Guo Yongjun, the founder of Fen Yun Yun, participated in the "Internet + underwear" summit forum to explore how the traditional underwear industry can better catch up with the Internet Express in the Internet age and grasp the new opportunities to achieve the new upgrade.

It is undeniable that the Internet has become the basic element and important support of the whole economy, and it has also led to profound changes in structural mode, resource allocation and industrial layout.

In the face of increasingly fierce competition, the manufacturing industry needs to make use of the Internet means to break through the bottlenecks between manufacturing and circulation through effective platforms, so as to achieve effective convergence between the manufacturing chain and the commodity circulation chain. The platform economy or the Internet economy thus born needs to be shared by altruism.

Take vertical mining as an example. At present, all the trading orders that are born every day, including product styles, colors, sizes, and even different details of products sold by different regional distributors when purchasing, will form big data. "These data are all open and shared to all incoming suppliers."

Chen Zhaohu said, "in the past, all brands' closed door" situation, these data can not be made public, let alone application.

But we share data with suppliers, which can serve as a reference for their capacity adjustment. "

Chen Zhaohu expressed that vertical mining is not only a vertical trading platform, but also will grow into the largest ecological alliance in the future of China's underwear industry. Through the integration of resources, breaking barriers, integrating resources and sharing cooperation, we will rely on "platform + products", "integration + service" to build an outside open and internal sharing ecological circle, and ultimately promote the industry to improve the efficiency and increase efficiency.

In the pition of the "Internet + underwear" industry pformation, the vertical mining mode will undoubtedly show great advantages, and will release greater industrial capacity, and promote the Chinese underwear industry to achieve a new leap in the new era.