The Eight Hundred Partners Will Start Pformation This Year To "Change Their Faces".

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Under the new normal situation of impact, overseas consumption diversion and diversified formats, in the face of changes in consumption demand and consumption habits, Shanghai's first eight hundred partners who opened in 1995 should "change their faces".

Besides

State "cut" to 5%, positioning closer

The appearance of the mall will also be changed.

Another person familiar with the matter said that Bailian's first department store and Xujiahui Oriental Shopping Center are also expected to start renovation this year.

Retail ratio "cut" to 5%

According to reports, some media reporters yesterday learned from the first eight hundred companion that the overall decoration project of the shopping mall was kicked off. After the "change of face", it will become a modern famous department store with the function of shopping center.

"The proportion of retail sales of commercial buildings will be reduced from 75% to 70%, and the proportion of catering, entertainment, service and leisure facilities will increase from 25% to 30%."

The eight hundred partners said that by digging the potential of the site, the newly converted nearly 1000 square meters of business area will provide customers with a more humane shopping environment. For example, the catering seats will be increased from 1700 to 2500, and there will be 8 new toilet rooms, 4 mother and child lounges, 15 cross fitting brand fitting rooms and 300 public seats.

At the same time, new leather care centers, clothing and toilet centers, high-end custom centers and travel advisory centers will be added, plus girls' mix, dessert, porcelain mix, afternoon tea, book mix coffee, pot mix and Western food, so that shopping malls can become a savage living field.

"We plan to introduce a bookstore to provide coffee and other leisure foods."

In terms of engineering construction, the group housing terrace will be pformed into an air garden, providing public leisure space and social interaction platform for community residents and consumers.

The landmark of the twelve zodiac arch will create "phantom wall" through the technology of light and shadow. The intelligent entertainment interactive device with elements of science and technology will be introduced along the street windows.

Shopping malls introduce: "fa ade will show an atmosphere of pparent design, group room terrace will be pformed into an air garden, become a public leisure space and social interaction platform."

"We hope that through internal and external environment and image improvement, business layout, brand structure optimization, facilities and equipment pformation, service level enhancement, digital store scenario creation, integrate the advantages of online and offline, attracting all the customers."

The company said that the renovation will start from September to September. The first stage (B1 - 5 level) will be renovated, and the second stage (B2, 6 - 10 storeys) will be renovated from October to December. The whole project will be completed and tested in the year.

The other two old department stores will also be pformed.

It is worth noting that two other old department stores of Bailian Group are also pformed.

A person familiar with the matter said that in addition to the first eight hundred, the Bailian Group will also start renovation and upgrading of the first department store of Nanjing East Road business district and the east commercial building of Xujiahui business district.

According to its introduction, the eastern commercial building will start in the middle of next month. At the same time, when the renovation is renovated, the brands of all floors will also be adjusted. The merchants will focus on the introduction of experiential formats, such as nail beauty, children's amusement center and so on. Besides, the department store will increase a certain proportion of buyout brands.

It is reported that the Huarun Times Square opposite the eight hundred friends will also be reformed in an all-round way.

In the same business circle, Bailian and Lujiazui group's 100 Century metropolis project is expected to open in September this year.

And the commercial flagship project of the Lujiazui group, the Lujiazui center, has begun to attract investment. The 140 thousand square meter shopping center is the subway cover on line 9 and line 2, and is expected to open next year.

A senior official said, "the reform of the eight hundred companion company has two major backgrounds. One is the change of the commercial layout in Shanghai. The original commercial hot spots are relatively concentrated, and now many remote districts and counties are developing. People no longer need to go downtown to buy things, so the purchasing power is dispersed.

Another is the impact of the electricity supplier, the electricity supplier absorbed part of the purchasing power, department stores are no longer the only choice for people.

Under this background, people's consumption demand has changed, and the function of the shopping mall has also changed. It has changed from the original place of shopping to the "third space" of social interaction.

For the reform of the eight hundred partners, these people believe that this is the general trend of market pformation.

He said: "the reform strategy of the company has gradually shifted from retail to interaction.

In order to succeed in traditional shopping malls, there must be two points.

The first is to increase the sharing space based on interaction.

Two, we should be creative and have distinctive features.

The mall is no longer a mere store, but a place for people to enjoy, exchange and visit.

For example, in a shopping mall in Dubai, a large fish tank with several stories tall was installed in the atrium to attract people to visit.

Qi Xiaozhai said that the reform of the eight hundred partners has attached importance to interaction, and if it can add some characteristics and innovations, its reform will be more successful.