Mayhoola Buys Luxury Brand Balmain At 460 Million Euros

According to reports, the Qatari royal family backed Mayhoola private equity fund bought the French luxury brand Balmain at 460 million euros, which could be announced as soon as possible on Wednesday.

The negotiations between private equity funds and Balmain investors have ended for months.

According to the data, the purchase price of 460 million euros will make the valuation of Balmain reach 14 times of its profit before tax and depreciation and amortization of EBITDA.

Balmain last year's sales volume of about 130 million euros, can grow 25% in the depressed luxury market, Balmain is clearly a dark horse in the luxury market.

According to relevant sources, in the terms of the terms of the purchase agreement, Mayhoola Private Equity Fund agreed to assist Balmain in global expansion and development of jewelry series.

The Mayhoola private equity fund controlled by Sheikha Mozah, Qatar, also owns the shares of Italy textile giant Pal Zileri and the British fashion brand Anya Hindmarch. In 2012, the Mayhoola private equity fund bought Italy luxury brand Valentino at a price of 825 million US dollars, and hoped that Valentino could be listed in 2017.

In 2004,

There was a time of bankruptcy.

5 years ago, the former chairman of the company, Alain Hivelin, hired talented designer Olivier Rousteing to revive the brand, making it one of the most successful cases of French brand turnover, but Alain Hivelin died in December last year.

After his death, Emmanuel Diemoz, the chief financial officer of the company, took over as the chief executive of the brand.

Creative director Olivier Rousteing often releases photos of his extravagant life and Balmain activities such as Kim Kardashian attended by his Instagram, attracting more than 3 million fans' attention. He promotes Balmain's brand value greatly in social media promotion.

In addition, Olivier Rousteing and

The partnership launched by retailer H&M last year was very successful and almost sold out at the moment of sale. This is not common in H&M's previous cooperation series, and once again raised the brand's heat.

Pierre Balmain founded the same name brand Balmain in 1945. Before that, he and Christian Dior jointly worked as a designer for Lucien Lelong fashion group for many years.

Because employers often deny their designs, they choose to resign and set up two luxury French brands, Balmain and Christian Dior respectively.

Among them, Balmain is famous for its expensive embroidered military style jacket. It is one of the remaining major independent luxury brands in France.

Balmain has long been a major wholesale business. Currently, there are about 250 licensed retailers around the world, with around 10 flagship stores around the world.

In 2010, Balmain officially entered the Chinese mainland market. In the same year, Beijing opened two stores in Shanghai.