Edison Chan Tide Brand CLOT Enters The Month 5 Million, Do You Believe?

Compared with what songs Edison Chan played and what he had done, people seemed to pay more attention to it. They even paid close attention to what girlfriend he had made. He had neglected that he had successfully pformed from a negative star to a businessman who made millions of money in the past years.

Even he himself said frankly, "I have never known myself as a star, but I want to make some money."

Start with tide business.

Among many Hongkong stars, Edison Chan is definitely a business savvy.

As early as June 2003, Edison Chan and his high school classmate and friend Pan Shiheng set up their own clothing brand CLOT and set up.

The company (CLOTCompany Limited).

Edison Chan served as CEO and creative director, while Pan Shiheng served as the director of marketing, and two people each accounted for 50% of the shares.

So,

All the 2 million 500 thousand Hong Kong dollars that my father gave him were put on this.

In the same year, they opened their first JUICE boutique in Tongluowan, Hongkong, which mainly sold tidal products from all over the world.

The following year, it had its own product line and began to launch its own brand.

。

In 2007, Edison Chan also set up a multimedia entertainment company, CLOT MEDIA DIVISION (CMD), along with two other Hongkong musicians, DJ Tommy and Hanjin Tan.

At the beginning of his career, Pan Shiheng's father complained of his son: "it's not better if you read all those years, how to sell T-shirts, go to bank work or be a lawyer."

Edison Chan's father was more directly throwing cold water, he said: "you should use this money to buy a house, do not shop, because it will fail."

Perhaps, with a little bit of pique, the two tried to prove something and started their trendy business.

But in the end, it turned out that they did succeed! This is not a rush ticket, but a serious business.

More than 10 years of development

The business is bigger and bigger, not only has the tide card.

It also has 7 JUICE stores in Shanghai, Beijing, Hongkong, Taiwan and Malaysia, as well as its own public relations companies and entertainment brokers.

Obviously, today's

It has developed from a trend brand to a diversified business group.

It has been reported that "CLOT FAMILY" is a LIFESTYLE company, mainly in the creation of clothing (including CLOT brand clothing and JUICE shops in Hongkong), planning PARTY, help

Do Consultant and so on.

It is reported that NIKE, PEPSI and other companies have received CLOT's Consultant services.

As early as a few years ago, the group's annual revenue has reached 20 million yuan.

Its core business is CLOT and JUICE fashion stores, which occupy nearly half of its revenue. Edison Chan also personally disclosed in the documentary: "now we have an annual turnover of US $10 million (contract 60 million RMB)".

After "pornographic door"

In 2008, the "pornographic door" incident broke out.

The performing arts industry has been completely stagnant.

When the outside world began to play a big role, he was "finished," but at that time, he had shifted his career focus to his wave business.

Before leaving the entertainment industry, Edison Chan was already a street fashion leader.

His dressing style has been affecting a large number of young people who like street style, and become their competing imitation.

".

Therefore, even if he withdrew from the entertainment industry, he still had his own market and discourse power in the trend circle.

Absolute guarantee of product sales.

Perhaps, leaving the colourful entertainment industry, he can calm down and concentrate on his business.

Even as he said, he was glad that he could make a thorough company.

As a result, when we saw the scene in the documentary "within reach", he personally participated in all aspects of brand planning, design, material selection and cooperation with factories, and even the shop decoration style.

I have to mention that

Also through their own contacts with Teng Yuan Hao, Kurashi Kazuki, Nigo and other trends of cross-border cooperation, and with

,

,

International famous brands are jointly designed.

In addition, thanks to the "Godfather" of Asia, the famous brands in the circle and CLOT have launched cross-border products.

"Why are the big brands willing to cooperate with us? It's very simple, as long as the clothes I wear are sold well."

Explained in an interview with the media.

This also makes CLOT every time the launch of cooperative sales are extremely hot.

Hip hop is a big business.

Even if it develops fast,

For the CLOT brand, we still adhere to the sales strategy of non distribution.

So far, CLOT's clothing can be purchased only in the stores, the JUICE official network and the YOHO!

In this regard,

The explanation is: "I hope I can create a sense of Family on the brand, and I can feel the brand's temperament and style through the decoration in the storefront."

JUICE store design is a retail store concept that mimics the real fruit juice in everyday life.

It's not just fruit juice, but a trend product with temperament, style and high price.

Therefore, "

It is not only a clothing brand, but also a creative space.

Publicize individuality and combine life experience with local culture.

Stimulate creativity and hope to bridge the gap between the East and the West.

The company's official website describes this.

In addition, CLOT's brand products will be limited in quantity. Customers can buy it, buy it, buy it or buy it, and each item sells for thousands of dollars, making money better than sales.

Pay more attention to brand image.

Edison Chan, who was soaked in street culture, was born with her own life.

Buying skills, and a good understanding of street culture.

In addition to cross-border cooperation with international brands,

Also try the brand flash shop business mode, often do not do any large-scale publicity in advance, then shops suddenly sprang up in the street somewhere, to decorate the shop quickly attract consumer eyeballs.

The short time of operation disappeared immediately.

This kind of form has achieved good results, and now other flash customised flash activities are also starting.