7 Kinds Of Shoe Shops That Will Not Be Changed Or Will Be Eliminated.

Not moving forward is moving.

Developing rapidly and iteratively.

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How should we develop these shoes stores that will not be changed or will be eliminated?

1, backward ideas, thinking solidified without thinking about change.

At present, most of the shoe stores are sticking to the most ancient management and sales mode by keeping up with the old fashioned way to the so-called safety and comfort zone, not recognizing and unwilling to face the impact and challenges of the Internet.

There are many industry leaders, even though some enterprises have recognized this new business mode, they refuse to make changes in order to present their interests.

Internet + is an inevitable trend. If we do not adjust our operational thinking, we will inevitably be eliminated.

2, the structure is single, and the varieties are in disorder.

The dominant product is the main source of income and profit for each shoe store, but many shoe companies have to try to develop various additional products in order to attract customers, resulting in many varieties of production and confusion, small production scale and high production costs, which seriously depressed the profits of enterprises.

Therefore, we should constantly optimize and adjust the product mix and turn the production to the high-end market.

For example, some leather shoes enterprises have undergone large scale technological pformation, mass production of high quality and high value-added leather products, cutting down low-end products, exporting large quantities to high-end markets in Europe and the United States, and not being affected by changes in the international market.

3, excess capacity, serious homogenization of products, lack of characteristics.

Nowadays, the capacity of enterprises is obviously surplus, and the most fatal is the serious homogenization of products.

In today's fierce competition in the domestic market, enterprises with weak technology, uncharacteristic products, low grades and low labor productivity have been unable to survive under the current situation.

No one's shoes shop will collapse.

4, lack of technological input, no innovation and independent property rights.

Innovation is the fundamental driving force for the development of a shoe store. If it is merely a passive order instead of an innovative design based on market trends and customer needs, it will be vulnerable to the impact of domestic and international environment, and to compress the living space.

This is not only a low profit, but also a very weak ability to resist risks. Once the environment deteriorates, it will bear the brunt.

5, vicious price reduction, resulting in market pricing confusion.

In order to survive, shoe stores can squeeze competitors out of the market at a lower price. In order to achieve this goal, they are willing to pay some price.

Some have even gone beyond the normal price competition category of enterprises, and have gradually evolved into vicious price competition among brands, making the market chaotic.

This not only damages the interests of small and medium-sized brands, but also seriously hampers the development of footwear industry.

6, ignore customer needs and stay away from their customers.

Meeting customer needs is the sole purpose of brand survival, and profit is only the result of satisfying customer needs.

In addition, the traditional shoe factories should establish contacts with consumers to reach the terminal customers.

If a factory does not know that the consumers of its own service can only be processed by generation, it will face the danger of being replaced at any time.

7, ignore the importance of big data analysis.

Big data technology does not consist in mastering huge data information, but in specialized processing of these data.

In other words, if the big data is compared to an industry, the key to the profitability of this industry is to improve the "processing capability" of data and achieve "value-added" through data processing.

The shoe store can analyze the customers' behavior, demand and trend according to the big data of the paction, and provide some data support and prediction for their product direction.

Without the support of big data, that is, we can not understand the needs of customers. In the era of customer centered, we will eventually be eliminated.

In general, whether traditional enterprises or emerging enterprises, they should have a deep understanding of their own shortcomings, do their best to adjust their product structure, grasp the direction of the development of the industry, keep up with the trend of social development, so as to be invincible.