Zhang Fengwei, Secretary General Of Shenzhen Underwear Industry Association, Was Honored As The "Advanced Worker Of The National Textile Industry".

In June 28th, the whole country

The commendation conference of advanced industrial collectives, model workers and advanced workers

The Great Hall of the people was held ceremoniously.

Gu Xiulian, vice chairman of the Standing Committee of the Tenth National People's Congress, Feng Fei, Vice Minister of the Ministry of industry and information technology, member of the national civil service bureau and deputy director Wu Yunhua, director of the state recognition and Reward Office of the Ministry of human resources and social security, Xue Hong, director of the assessment and encouragement division of the state civil service bureau, Wang Tiankai, President of China Federation of textile industry, Du Yuzhou, former chairman of China Textile Industry Federation, and Gao Yong, vice chairman of China Textile Industry Federation.

Xu Wenying, Yang Jizhao and Xia Lingmin, vice secretary of the Party committee Chen Weikang, the China Machinery Industry Federation, China finance and Politics Research Association and other trade associations attended the commendation conference.

Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, won the title of "advanced worker of the national textile industry" and accepted the lofty honor awarded by the party and the people on the spot. Only two people in Guangdong province were awarded the honor.

The commendation activities of the advanced collectives, model workers and advanced workers of the national textile industry were selected every five years. The selection lasted for more than a year and was strictly followed by the "two trial and three publicity" procedures. The final recognition list was approved by the Ministry of human resources and social security and the China Textile Industry Federation.

The commendation activities are aimed at vigorously promoting the spirit of textile model workers, stimulating the enthusiasm of the vast number of textile workers and cadres to strive for the first place, promoting the innovative development of the textile industry in the new normal economic development of China, and speeding up the construction of the textile power.

It is understood that this selection of labor models and advanced workers, a total of 349 people, only 19 advanced workers, accounting for 5.42% of the total number, of which only two people in Guangdong province received this honor.

In 2006, Zhang Fengwei, who worked in the media for many years, sniffed the business opportunities of the exhibition industry, resolutely and decisively pformed the exhibition industry, and started planning the first China (Shenzhen) international brand from scratch.

The exhibition (SIUF).

Zhang Fengwei was also very clear about his pioneering career. "At that time, SIUF was founded without experience, lack of funds, and lack of resources. It was difficult to start up at the beginning of the business, and it was hard to get through the most difficult business starting with a daring rush."

At that time, the domestic attention to underwear industry was very low. The development of underwear industry in China was far behind foreign countries, and the industry was scattered.

In such a big environment, Zhang Fengwei firmly believes that Shenzhen can become an international fashion capital shoulder to shoulder with Paris, New York and London. The underwear industry in Shenzhen will also take a place in China and even in the international arena.

Those who make great achievements do not only have super talents, but also have perseverance.

Zhang Fengwei holds the tenet of "impossible to become possible, turning reality into reality". He once made lofty words and lofty aspirations. In five years, he built SIUF into the first exhibition of national brand underwear, and became the largest in Asia in ten years, and became the largest in the world in fifteen years.

These lofty words and lofty aspirations have become his tireless surpassing goals, and he has done all of them ahead of schedule. The exhibition of the Shenzhen underwear exhibition has just finished 73000 this year. It has become the largest underwear exhibition in the world, exceeding the Paris underwear exhibition, and has achieved four years ahead of schedule. It has created a professional value platform for the industry to integrate brand promotion, cultural dissemination, exhibition and display, and create wealth, and has promoted a big step in the small industry.

While doing well in SIUF, Zhang Fengwei realized the importance and necessity of condensing the strength of the industry and sharing the resources of the industry. Zhang Fengwei, as the main sponsor, formally established the Shenzhen underwear industry association in 2012. So far, the underwear industry in Shenzhen has its own industry organization.

After the establishment of the association, Zhang Fengwei constantly explored the new way of association development, boldly opened up and boldly innovated. In 2013, it planned to implement the strategy of branding regional brand promotion in Shenzhen, and first proposed the slogan of "Shenzhen lingerie leading dance China". It launched a series of large-scale promotional activities nationwide, prompting the slogan of "Shenzhen underwear to dance China" quickly in the industry, and enriched the cultural connotation of underwear products.

At the same time, Zhang Fengwei has carefully planned the three events, the charming Oriental China international underwear creative design competition, the China international home dress original design competition and the international underwear supermodel draft contest, and so on. Now it has become a brand event of the underwear industry. In 2014, the underwear industry in Shenzhen was approved by the Ministry of national industry and approved as the first pilot demonstration project of the industrial cluster regional brand construction in the country. In 2015, in the evaluation of 103 social organizations, the Shenzhen underwear trade association was recognized by the Shenzhen Civil Affairs Bureau as the "5A" level non-governmental organization, and was highly recognized by the government and the society.

While Shenzhen underwear industry association and Shenzhen underwear exhibition have made some achievements, Zhang Fengwei is not complacent with the current situation. Instead, Zhang Fengwei extends his vision to the world, actively organizing the industry leaders to take part in the American lingerie exhibition and the French underwear exhibition, leading the Shenzhen underwear stand on the international stage, and gradually spreading the influence of Shenzhen fashion to all parts of the world.

The reason why people can be is because they believe they can.

Zhang Fengwei, based on Shenzhen and looking at the world, has developed an unremarkable small industry into one of the nine fashion industries in Shenzhen, and has developed a small exhibition to become the largest underwear exhibition in the world.

According to statistics, in the early days of Shenzhen underwear exhibition, the output value of underwear industry in Shenzhen was only 8 billion yuan, and more than 50 underwear enterprises above designated size.

By 2015, the output value of the whole industry was nearly 50 billion yuan, and over 400 underwear enterprises were above designated size.

At the same time, SIUF's exhibition area grew from the initial 5000 square meters to 73000 square meters, and the exhibition brand from 50 to more than 800. In May this year, the Eleventh SIUF exhibition in 2016 ended up with 5 billion yuan in direct and intent turnover, which was widely praised by the exhibitors.

In the past ten years, SIUF has become the largest exhibition with the largest scale, the most extensive coverage, the most complete industrial chain and the most complete categories of exhibitors.

For the future, Zhang Fengwei said that he will give full play to the value of Shenzhen underwear industry association and Shenzhen underwear exhibition platform, integrate international high-quality resources, promote the convergence of underwear culture between China and foreign countries, and lead Chinese underwear fashion to become the mainstream fashion culture in the world. This will be the goal pursued by SIUF in the next five years.