Lining: How Do We See The Development Of Sports Industry In China?

After retiring in 1988, "Prince of gymnastics"

He has been committed to cultivating public awareness and habits of sports. He once said, "sports consumption is a behavior of" full support. "A joke tells us that sports have emerged after the improvement of residents' living conditions.

At the moment, an unprecedented capital storm is sweeping China.

The capital rivals have been beachhand, Wanda signed the FIBA, Suning sports 270 million euros holding international Milan and so on.

However, Lining recently responded to the capital boom by attending the launch of the sports leisure industry management course at CEIBS in Shanghai. In fact, many people still have a vague concept of sports industry. He advises the influx of people who want to have a share in the boom, to see whether it can bring people a better entertainment experience, whether anyone is willing to pay for it, otherwise it will be difficult to become a business.

On Sports Industry: now in the stage of rapid growth of investment

Reporter: what do you think of the development of sports industry in China?

Lining: now everyone is talking about the sports industry, but what is the sports industry? I think it is very vague in the minds of the vast majority of people.

To form an industry, it is necessary to have commercial space and commercial value.

For example, if a country can train an athlete, can it become an industry? I don't think it can be from a market angle, but is CBA, China super industry possible to become an industry? This is possible because someone will buy a ticket to see it, this is a consumer behavior, so I think it depends on whether this sport brings entertainment experience, and then whether someone is willing to pay for consumption.

Sports from the past to win glory for the country, to the national fitness, have not formed industry, become consumption.

The only way out for the sports industry is entertainment. If people think sports are entertainment, they will start spending.

Sports industry is now a fast growing stage of investment, but the rapid growth of consumption will take time.

Interviewer: what areas do you think are likely to be identified in sports industry?

Lining: although they are all called sports, the characteristics of the project are different and the way of operation is different.

For example, some may be able to do professional leagues, such as basketball, football, and others can only do small club training, such as gymnastics, forming a consumption, so that coaches and owners have income.

China's current stage of capital

Very active, or active, there are many forms of investment. Some say that investment is to ice rink, football, ski resorts, buy IP broadcasting, etc. some of the investments are to make profits with the project itself, and many investors say that I am not necessarily going to make profits on this project. I want to keep pace with this pace.

So investment is not necessarily a sports industry, but from a capital perspective it is an opportunity.

Athletes Transformation: retirement is not always a boss.

Reporter: what impact does it bring to individual athletes in the commercialization and investment of sports industry? What kind of impact will they bring to their lives, especially after retirement? What kind of attitude do athletes have to commercialize and invest in sports industry?

Lining: if an industry or an industry has stronger consumption power and greater investment space, he will need talent, and the athlete is professional or specific to a certain project.

If shooting this game can set up many clubs, there will be many opportunities for the shooters to become a coach and provide professional services to the public after retirement.

Football training is a good business. Many football players, even if they can't win the championship, the Premier League and the world cup, at the very least, it is good to quit the career of the athlete coach.

It does not mean that every athlete participates in shareholding. Not every athlete should be a boss when he retire.

Reporter: as a top athlete, how do you view the competition in sports and in the market?

Lining: modern sports are competitions in specific rules, places and time. When a match is over, the result will come out, there will be losses and wins, and no changes will be made; and business seems to be ubiquitous in pursuit of profit. No turning around, I can also create some profits elsewhere. I do not make money today, I can make money tomorrow, my shoes will not make money and my clothes will make money.

Reporter: so in a sense, the success of business is more difficult than the success of athletes in the field. Is that so?

Lining: can not be such a simple comparison, because athletes have some talent is irreplaceable, like Yao Ming and Liu Xiang's talent can not be replaced, but business is likely to copy, today we just put out a pair of shoes, intelligent, what design, what material, not long after the whole day was found.

Talk about being a manager: "champion mentality needs to be changed".

Interviewer: what do you think are the advantages and disadvantages of professional athletes in sports management?

Lining: in fact, the advantage of athletes is obvious, that is, his professional experience and knowledge of sports, because they have been trained for several years in the past, and some of them are in decades or 20 years, equivalent to a doctor.

The disadvantage is that if you want to pform, you have to go to business, management and administration.

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Reporter: according to your personal experience, how many candies must be passed for the retired athletes to start their own business and pformation? What kind of comprehensive quality is necessary?

Lining: I feel as if nothing is necessary. Everything is possible, and it may be difficult or very smooth.

To do business, you will encounter the understanding of the relationship between input and output. If you seize the market opportunity, how do you run your money, money, goods and business, and who will do it, it may not be much different from sports competition.

As a champion, he may need to change mentally. He can't do everything as an expert. If a champion changes himself to do something new, he still thinks he is great. Then he will lose more chances and suffer more.

Reporter: Although 5 champions have been selected to be the first student of China European sports leisure industry management course, in fact, for a large number of retired athletes, this opportunity is still very few, they are facing the problem of post retirement work and life, you are one of the sponsors of the Chinese athletes foundation, what are the suggestions for them?

Lining: I was faced with a different environment.

No one is great. I have my own hardship. Everyone has to face the new environment now.

The questions you are talking about are social problems and government problems.

When I was in the previous International Olympic Committee Committee, I met every day to discuss the employment and follow-up development of athletes, so this is a global problem.

But whether it's a personal problem or a social problem, every athlete has to rely on himself after retiring. Just as a college graduate is looking for a job, it is difficult for any athlete to find a job after training.

On the other hand, because athletes are a special road, if they give up the chance to go to school normally and do another training, then some of their less governments should consider giving him a platform.

So I think first of all, the government should do well how to help athletes pform, help them develop their professional skills and integrate into society, not just retiring the bonus.

In the past, it was very simple. When athletes leave, they give a retirement fee, 500 thousand or 300 thousand, 1 million of the rich provinces. When the price of the house is not so high, they are also very good and can live better.

Of course, some people took the investment, resulting in less than three months, and after 1 million, they could not find a better way of life.

I think money is needed, but money is not everything, so if there are some methods and platforms, to help athletes find a place, lack of help to make up a patch, do not know where to point, so that he is more suitable for his environment or career development space, I think we should provide such help.