Pierre Hard Shares His Views On Some Hot Topics.

The reputation of Pierre Hardy, which has never been advertised, may not be very loud in China, but for most senior citizens

Fans, their

There can be no Jimmy Choo or Christian Louboutin, but at least there will be a space belonging to Pierre Hardy.

From 1985 as an illustrator, he worked for the Italy version of Vanity Fair and Vogue Hommes International. The Paris man who studied art and studied modern dance at Paris Higher Normal College (Cole Normale Sup rieure) will dance and

Her love turned into shoe design. After working for the Dior shoes series for three years, Pierre Hardy became the creative director of Herm shoes s (Hermes) male and female footwear series in 1990. (2001, she was also the creative director of the jewelry department, and in 2013 the Jour d Herm s perfume bottle body was designed).

In addition, Nicolas Ghesqui re played a role in the Balenciaga era, and Pierre Hardy collaborated with a lot of impressive women's shoe design works, such as those of the Lego high heeled shoes, which appeared in the 2007 autumn winter women's wear series (Pierre Hardy introduced Nicolas Ghesqui Ghesqui to have had a relationship lasting about seven years before entering the two groups.

This year, Mr. Pierre Hardy, who is sixty years old, keeps an excellent figure. He is very witty and interesting in conversation. He seldom speaks in public. Although he worked for decades at the age of Herm s, a senior harness, he said he was allergic to horses. He had never ridden a horse, hunting or even going to the suburbs. He thought that a picture of a horse was enough, and imagination was more important.

The Pierre Hardy brand was born in 1999, but so far, only three of its boutique stores are located in Paris, New York and Tokyo.

Last month, the brand announced the online sale service of the official website of the United States, and Mr. Pierre Hard also shared with the media about his views on online sales, social media and instant TV.

Online sales

"Because Pierre Hardy is still an independent, small-scale operation brand, and only one shop in New York is in the US area, the online sales channel of official website helps us to promote and sell in the whole us.

But to tell the truth, I personally rarely buy online, except for online performances and Exhibition tickets.

I am a firm store consumer.

Therefore, boutique shopping experience is still important for our brand.

Social media

"I am not very enthusiastic about social media. I have a Instagram account, but I have never sent any pictures.

I am very lucky to have a team to do this.

Social media is a way for people to communicate and share, because we are all curious and sharing is one of human nature.

But at the same time, its popularity has caused a lot of unnecessary information accumulation.

But in addition, it is for the talented people who may not have the chance to display their abilities in the past.

Show is buy

"I am happy to bring fresh feelings to our customers, but the mode of buying shows is not practical at a sustainable level.

Before launching the new series, we need to spend months designing, testing, correcting and improving, and we need time to produce them.

Unless you can control the whole industry chain in all directions, you are talking to yourself.

I don't think that show buying is a desirable model for today's luxury goods and fashion industry.

Color preference

"I only like black and red. I hate prints and designs. I never wear them personally."