"New Technology, New Material And New Trend" 2017 China Underwear Summit Held

On the morning of April 20th, the new trend of "new technology and new materials" was hosted by Guangdong Textile Association and Shenzhen underwear industry association.

It is held at the peony hall on the five floor of Shenzhen Convention and Exhibition Center.

The summit was hosted by the world's top coffee companies, and invited representatives from the industry and many experts to share the new materials and technologies in the underwear industry, and deeply interpret the new trend of the underwear industry.

This is a big era of strength competition. How can we catch capricious trends? How can we enhance the competitiveness of products through design? Today, with abundant commodities and extremely convenient information dissemination, designers are facing unprecedented challenges. Designers, in a sense, are the soul of brands, and they are the architects of brand vitality.

Summit site

China's underwear industry has become more and more fashionable genes, and consumer demand has also been changing from meeting basic functions.

Development.

How to integrate product R & D, fashion trend information, fashion media organizations, famous designers, models and other resources to provide extended value for products is an important factor that can really drive the trend through design.

Steve Stewart, business director of apparel and advanced textiles business in Greater China

Steve Stewart, director of apparel and senior textiles business in the Greater China region, shared the Market Research Report: the expectations of Chinese consumers for bra.

What is the difference between women's expectations of brassiere in various life scenarios? Can the bra that consumers have at present meet their needs? If not, how should the bra product be adjusted? In view of these problems, infield has conducted a study of women's needs in the bra category. Stewart has shared the preliminary research report at the scene, and has taken the first step in promoting the bra optimization plan with the audience. Help underwear manufacturers and designers to fully understand the expectations of the current consumers for underwear, and then develop and design products that meet consumers' expectations.

Molly Kremidas, marketing director of nylon North America

Molly Kremidas, the marketing director of nylon North America, brings "pformation of the American Apparel Retailing Industry". It thoroughly analyzes the pformation of the apparel retail industry in the United States, enables the audience to understand the rapid development of the US electricity supplier, how consumers change their consumption habits, and the growing new generation of American brands, so as to provide new ideas for pformation and upgrading for the underwear industry.

International authoritative fashion underwear media INTIMA ASIA CEO:Francesca Spinetta

The international authoritative fashion underwear media INTIMA ASIA CEO:Francesca Spinetta brings you "Best Lingerie Stores around the World" to share the world characteristic underwear shop.

CTIC WGSN chief trend guide Yao Qingzhao

CTIC WGSN chief trend guide Yao Qingzhao brings us "2018 spring and summer"

Design trend analysis.

She pointed out that Chinese underwear is in a period of change. Millennials are willing to try different kinds of underwear. The inherent underwear standards are facing challenges nowadays, and the compass of consumers' mentality is being analyzed from the "New Silk Road", "harmony, artistic conception", "true self" and "slow time and space" to analyze the fashion trend of underwear design in the 2018 spring and summer.

Summit site