Yu Minhong And Zuckerberg Comment On The Latest Internet Play

Facebook Zuckerberg said in his ninth live broadcast: "there will be telepathic technology in the future, and a good friend can communicate telepathically through this technology."

There are many reasons why entrepreneurs can not get rid of their anxieties. One of the most important points is that the tide is changing too fast, and the wave will not catch up with the next wave.

Some entrepreneurs are right.

It is boring, brain damaged or young single dogs will play, the world's most recognized IQ top business Facebook

However, live broadcast is regarded as an important strategy in 2016, and it is judged that 70% of mobile terminals will come from video in 5 years.

The world is changing so fast that it is too slow to find out the direction by relying on one person's experience.

For this reason, we have collated the observation and judgement of many live combat teams Daniel on the live broadcast.

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New Oriental Yu Minhong: there will be third educational models derived from live broadcast.

Yu Minhong said he would like to try anything new in his current state, and at one point he wanted to move all the New Oriental businesses onto the Internet.

"The slogan of each Internet education is basically three months to destroy the New Oriental. At that time, I was also scared. I also want to move to the Internet.

My own philosophy of education is not to say anything new or subversive, but the best.

In order to keep abreast of the latest Internet trend, Yu Minhong will try the latest Internet game, for example, as early as March this year, he made ten days of live broadcast to himself for 24 hours.

"I do this thing not to make myself a net red, but to explore whether there is possibility of video live broadcast in mobile state, and whether this live broadcast technology can be applied to teaching.

In the past, we repeatedly found that although students need, they are not the most popular ones.

What is interesting now is that when you are on the live broadcast, you can interact with students at the same time, and students will soon become interested in real estate.

Students sometimes ask questions through text, typing, and voice, and then you answer them immediately.

After ten days of live broadcast, Yu Minhong judged that live broadcast technology would be more attractive than video recording and voice recording.

"It turned out that I was right, and now many people are trying to live.

At that time, my live broadcast included eating, running and so on. Besides taking a bath, I was taking pictures at other times, so that about 7000000 people came to see the live broadcast in 10 days.

According to Yu Minhong's reasoning, he believes that third modes of education can be derived from live broadcasting: the complete education mode of combining offline and offline, and crossing time and space.

"I have been doing research and research, and I have been doing well in New Oriental."

PISEN electronics Wang Zexu: so the electricity supplier is not confused.

For the recent hot live broadcast, vice president of PISEN electronics and CEO Wang Zexu of 1000 machine group said that the electricity supplier company must pay attention to two key points.

One is how to make money in the way of live broadcast.

Two, we should separate the live broadcast from the net red. The live broadcast is the channel, and the net red is the content.

Wang Zexu analysis, live players can be divided into net red, live broadcast, social networking, electricity providers, these players need separate view to see the essence.

First of all, from the perspective of live platform, he is a channel itself, so the electric business should study the channel itself, study the different attributes of the channel and then use it.

For example, what kind of group is the crowd that is covered by the platform, and how to use this platform to sink the channel.

Secondly, from a social perspective, live broadcast includes all the characteristics of social attributes, such as point to point, point to point and many to many.

Third, from the point of view of selling, where people go, but from a sales point of view, how to dig in to make money is the pain point of the channel.

Fourth, from the perspective of net red, in fact, there is no net red in the world. Net red is just a label. Now everyone has not remembered how many net red, because their scattered and miscellaneous, the content has no continuity.

At the same time, Wang Zexu pointed out that at present, there is no continuity in Internet red. Many times, the content of net red can not be continuous.

In his view, continuity must be built on live professionals, and the second is that the live broadcast platform can meet the interests of the live seeding people, so that they can continue to broadcast live and make profits.

When it comes to why the live broadcast is now burning, Wang Zexu suggests that there are too many leisure people at first. Secondly, everyone is concerned about what will happen to the live people. There are too many fake videos before the broadcast, so the psychology of the users is very much in pursuit of truth and fear of missing.

"Mastering this psychological point can catch the way of using live broadcast."

Wang Zexu said.

"But in the final analysis, using live broadcasting to assist e-commerce business is ultimately resource, content and brand.

If you want to live successfully, you can't leave these basic things.

Wang Zexu said.

It is understood that the 1000 machine group was founded in November 2015, the main wholesale business, is the brand mobile phone, accessories, intelligent hardware intelligent localization O2O trading platform.

Fang Jianhua: live broadcast has changed the nature of the shopping platform.

Fang Jianhua, founder of Internet women's clothing brand Inman, believes that streaming media, video live and fashion people have become mainstream traffic entries, and many miracles have happened.

"We need to seize this opportunity together to open up a new bonus period and play for the future."

To this end, Fang Yin Hua's special brand lived on the left in the new office on the same day, Fang Jianhua deliberately opened a live account for the move to live.

"Compared to the text, this kind of image directly faces fans is more solid and full, and it has more temperature than text and picture pmission."

Fang Jianhua believes that live broadcasting has changed the attributes of shopping platforms.

"For Taobao, it was just a shopping platform. Now it has become a media platform + entertainment platform + shopping platform. It can not only interact with users more directly, but also make shopping more enjoyable, which will make fans more loyal."

In Fang Jianhua's eyes, the future retail industry will present four characteristics.

First, retail business will be a combination of physical stores + electricity providers + community micro businesses; the two is to shift from operating products to operating fans, from heavy mode to light mode; three is to return to the essence of business and product essence, word-of-mouth is priceless; four, the company's management structure from a large team to a small team of special military vertical structure.

Statistics show that Yin man has been established for 7 years. It is an original design brand with "cotton and flax artists" as its orientation. Sales in 2012 were 3 hundred million, and sales in 2013 reached 760 million yuan. In 2015, double eleven Yin men realized 160 million sales.

Luo's thinking Luo Zhenyu: live broadcasting. He goes in first.

Live broadcasting is so popular that Luo Zhenyu, founder of Luo Ji, has been unable to sit still for a long time.

The event that was widely discussed by the media was the auction in May 16th. Luo Zhenyu also sold books on the five platforms including Ying Ke, Youku, Xiaomi, fighting fish and Taobao.

In the process of live broadcast, Luo fat played a little trick, constantly broadcasting the data of the platform traffic, so that the platform was jealous for his PK. Finally, Luo Zhenyu's first book of life "selected works of the past dynasties (top and bottom)" was photographed from 2.55 yuan to 30260 yuan, and the reward and praise from various platforms were numerous.

According to Luo Zhenyu himself, the reason why he tried to live in a crazy way was that he saw the trend of the time being shorter and shorter. The window period of WeChat public number as a content entrepreneurship platform was three years. The two years of live broadcast definitely ended, and if this time missed the trend of live broadcast, the next trend would be even worse.

"After the end of this year, I will not be very nervous if I take off. If we broadcast it, we will go ahead and we will rush in, and I will try to normalize the following live broadcast."

Last month, Luo Zhenyu also mentioned that the ecosystem of WeChat public is undergoing dramatic changes, and the opening rate continues to decline.

"Luo Ji Thinking public number has reached 7 million fans now, and the average daily reading is 5. 6 million."

In view of the fact that the opening rate is less than 1/10, Luo Zhenyu said that his concern is changing: the original fans who are concerned about the WeChat public number every day have not looked at them now. They begin to pay more attention to the number of new daily pactions.

In order to deal with the bottleneck of WeChat's traffic growth, Luo Zhenyu is eager not only to live on the live broadcast, but also to participate in the construction of net red Incubation Platform with Zhang Quanling's purple bull fund and Xu Xiaoping's real fund, so as to realize the fast and streamlined production of net red.

It is reported that the rapid rise of Luo's thinking has largely benefited from the rapid growth of WeChat's public platform.

Now in addition to the WeChat public address, Luo's thinking has also been launched live and launched an independent APP.

Moreover, some of the paid subscription services recently launched are only for users in APP.

Beauty Huang Tao: hug the live bend and overtake.

Huang Tao, founder and CEO of beauty makeup, told reporters that in recent years, the brand that embraced new media and channels has quickly turned to overtake. Among them, Lancome, Shi Huake, snowflake show, and KATE have all the amazing market performance.

"The biggest change of brands is that the opening up is becoming more open and conservative is becoming more conservative.

The open brand has launched a lot of innovative actions. For example, not long ago, Maybelline asked Angelababy to sell 10 thousand lipsticks for 2 hours, which broke the live watching record and broke Tmall's first sales record.

Introduction of Maybelline live broadcast: in the evening of April 14, 2016, Angelababy, which was rushed to an endorsement, was blocked on the Nanpu bridge in Shanghai.

But this process has not been wasted. An accompanying Maybelline employee broadcast the details of the AB with the cell phone.

The whole process and the form of the screen are not much different from that of the net live broadcast, but the main platform of the live broadcast is placed in Taobao.

Maybelline's New York game is tied up with spokesmen, products and sales. The 2 hours of live broadcast directly brought more than 5 million people's viewing, and eventually sold 10000 new lipstick products, and the actual sales volume reached 1 million 420 thousand yuan RMB. Three.

On the contrary, Huang Tao revealed that some companies are very big. In the past, they must talk about marketing cases. But unfortunately, the Chinese market has changed so fast in the past two years. They still use traditional mode to do channel and marketing, resulting in a decline in market share.

"Once a big company happens, professional managers do not want to be reactive but ask for nothing. No one dared to take risks. They tend to use the past method again, so that there is no breakthrough."

Correspondingly, Huang Tao said that the market position of the brand has also changed.

"What the average person sees on the periphery is a more lively marketing tool. Insiders know how fast the corresponding market order changes. For example, Lancome sold only half of Estee Lauder's sales in the Chinese market in the past few years, and surpassed Estee Lauder last year."

In order to keep up with the latest fast-paced rhythm in the market, beauty beauty makeup was built up in the early days of its marketing talents, and almost half of the 1000 people's team did marketing.

"Why does our company attach importance to marketing? The concept of each company is different.

If we only sell, cut a piece of cake from the existing market of the brand, it only does the manual work of moving bricks.

My belief is that we can make a big win with our partners. Before the brand did not force us to do marketing, but we wanted to expand the market with the brand, so that the beauty of the beauty would get bigger cake.

It is understood that beauty beauty makeup was founded in 2007, is currently the largest cosmetics dealer online, a total of more than 60 international first-line brands, annual sales of billions and rapid growth.

Zuckerberg: live broadcast is the most exciting thing at the moment.

Yesterday, according to foreign media reports, on Tuesday, on Facebook Live's live broadcast channel, Facebook founder and CEO Zuckerberg broadcast a question and answer live broadcast, revealed that she fell off her bicycle and led to her arm fracture.

It is worth mentioning that this is the ninth live broadcast of Zuckerberg's question and answer, and there are 100 thousand net names.

As early as February this year, Zuckerberg said, "live broadcast is the most exciting thing at present, and he has been fascinated by live broadcast."

Facebook continues to introduce new video live features to users.

And video live broadcast as a key development project in Facebook2016.

What the industry most acclaimed is that the video live broadcast has just been launched for two months. Facebook has greatly adjusted the function of the video live broadcast. Its amplitude may exceed the user's imagination. In addition to improving the various functions of the live broadcast, the live tag is placed in the middle position of the 5 button button below Facebook.

The industry commented that it is almost certain that video live broadcasting will soon become the most important function of Facebook.

Even in order to promote the live broadcast of Facebook, foreign media confirmed that Facebook paid to the media such as BuzzFeed, New York Times and Huffington post, so that they could use their live broadcast function.

The reason why so much attention is given to live broadcasting is because Zuckerberg judged that in another 5 years, 70% of mobile terminal traffic will be video.

"Just like a TV camera in your pocket, anyone who has a cell phone has the ability to broadcast live to the whole world. This is a big change in our communication mode, and it will create new opportunities for people to work hand in hand."