Fusion Collision: Leather Competition Will Further Enhance Its Influence.

Sponsored by the China Leather Association, the nineteenth China leather and fur clothing design Grand Prix held by the Haining Municipal People's government and Haining leather city of China in June 15th was held at the Haining Convention and Exhibition Center.

Li Yuzhong, executive vice president and Secretary General of the China Leather Association, and Zhou Fuchun, deputy director of the China Leather Association brand department, attended the event.

At the beginning of the Grand Prix, Zhou Fuchun, deputy director of the China Leather Association's brand department, read the scoring criteria, and explained the fairness and fairness of the Grand Prix.

At the end of the competition, Li Yuzhong, executive vice president and Secretary General of the China Leather Association, awarded trophies and certificates to the gold prize winners.

The jury was awarded by Wu Haiyan, Dean of the school of design and art, The China Academy of Art, Wu Xuekai, a famous designer in China, Diao Mei, senior fur designer Diao Mei, Qiao Hong, Professor of fashion and design art, Sichuan Normal University, Wang Ming, Shenyang Institute of Aeronautics and Astronautics.

According to the scores, the Grand Prix Final decided 1 gold medals, 2 silver medals, 3 bronze medals, the best creative award, the best craft award, the best fabric award and the best visual award four list items.

This year's competitors include not only students from overseas universities, but also dozens of well-known fashion design companies and design institutes in China.

In this grand prix, the contestants cover a wide range of areas.

It is understood that the Grand Prix is divided into three divisions, namely, Haining, Chengdu and Tong Er fort.

The preliminary contest of Tong Er Bao tournament was held in January 28th, and the Chengdu division and Haining division were held in the same period in February 18th.

Among them, more than 700 entries in the Haining competition area, more than 200 works in the Chengdu area and the Tong Er Bao area.

Since it was launched in November 2015, a total of universities, such as The China Academy of Art, Donghua University, Zhejiang Sci-Tech University, Ningbo University, and other institutions of higher learning and leather enterprises have been received.

More than 1000 entries are also students from the Savannah Academy of art and design.

Contestants are no longer confined to students of design institutes, and dozens of well-known fashion design companies and design institutes all over the country are actively participating in the competition.

It is learnt that in order to ensure fairness and impartiality, all entries should be "numbered" in the course of competition.

After the competition, 60 pieces of work were awarded the "excellent effect Award". 29 entries were finalists and made by enterprises.

On the basis of last year's Grand Prix finals, the Grand Prix continued to innovate in the form of voting, joined the WeChat voting session, and added the results of WeChat's voting to a certain percentage of the finals.

Different styles of design communicate with each other on the platform of the "genuine leather logo Cup" Grand Prix.

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"Grand Prix" continues to deliver fresh blood to the design field. Many excellent designers go to the broader design area through the entrance to the Grand Prix.

At the same time, the Grand Prix also provides a platform to show its strength for the enterprises involved in the production of works.

A competition designer with independent design studio called the honor of the Grand Prix "gold card". "The industry values this competition very much. My studio won many new customers after winning the Grand Prix last year."

The design results of the "leather logo Cup" Grand Prix are no longer confined to the show, and the design results bring considerable added value to the participants and enterprises.

In the design + era, human capital is the core production factor of the whole industry. Whether or not we have a large number of high-end design talents will become the decisive factor for capturing the commanding heights of the industrial economy.

After years of efforts, "genuine leather logo Cup".

The fur clothing design Grand Prix has become one of the most authoritative and most concerned events in the industry.

As the leather industry continues to develop, the Grand Prix will continue to uphold the idea of disseminating advanced design ideas and cultivating outstanding design talents, continue to pport high-quality human resources for the development of leather industry, and make long-term contributions to the sustained, stable and rapid development of the industry.

The theme of this Grand Prix is "discovery". From the entries, the design of players is more "heart walking". In addition to controlling the raw materials and profiles, we try to use hollowed, braided, spliced, non standard modern geometric patterns, or present the inner world, life state of people, or show the desire to return to innocence between man and nature.

"In my opinion, design is a kind of practice. After last year's competition, we have a new understanding of design. After a year's trial, this year's design will no longer stay on the surface, but use ordinary materials and ordinary profiles to create works that need to be carefully understood."

One contestant said.

Most of the contestants can combine the fashion trend of leather with the innovative design elements of outline, shape and materials, and reproduce the originality of leather fashion design.

In this year's design works, a large number of different combinations of fur and leather have been used. The design of the leather is vertically and horizontally divided into different angles. The printing, carving, reconstructing and multi-level combination of the leather fabrics are even more valuable. Leisure sports elements have also been incorporated into the design. Changing the stereotypes of leather clothing has played a positive role in the development and design of leather products.

The judges said to reporters.