Jingdong's 618 Big Data Release: Clothing Sales Leading "3 Free 1" Campaign Reacted Enthusiastically

June 18th, Jingdong quality Carnival After entering the "peak hour", the costumes and home furnishing activities are advancing rapidly under the blessing of "3 stores and 1 free shops". Orders are among the top of all categories. Consumers have responded with great enthusiasm to the joint activities of cross category stores. "3 exemption 1" has become one of the 618 hot words of Jingdong. The sales of home furnishing items are eye-catching. Sales on that day are 2 times that of the same period last year. brand Outstanding performance, sports fitness clothing favored. The self purchase mode of flash buying is getting better and better. 618, the day's self order volume reached 7 times that of the same period last year.

Home decoration category in the quality carnival.

Outstanding performance, 618 sales of more than 4 million 500 thousand home furnishing products on that day. The overall order of home furnishings and building materials reached 2.3 times the same period last year, ranking the top of category orders, followed by furniture category, with orders reaching 1.8 times the same period last year. Among them, children's furniture won the trust of parents with "the first electronic business platform for children's furniture quality evaluation criteria" and "quality insurance", and made brilliant achievements in the first 618 of its participation, with sales reaching 5 times the daily average sales in May.

With the deepening of Jingdong's clothing home quality and internationalization strategy, the sales of international brands on Jingdong platform are becoming more and more obvious. On the 618 day, G-star brand orders were 16 times daily, and Tommy Hilfiger brand orders were 2.7 times the same period last year. The sales of clothing brands in the global fashion mode also reached 12 times in the same period last year. In terms of category performance, the order quantity TOP3 is children's clothing, women's shoes and women's clothing. Among them, children's clothing orders amount to 2.5 times the same period last year.

Coincides with the Olympic year, fitness enthusiasm continues to rise, Jingdong sports 618 sales volume reached 2.6 times more than the same period last year. Among them, sports shoes and clothing are selling 600 thousand items. Sports tights become a big hot item. The number of sales is 20 times that of the same period last year. On the brand side, the US brand Under Armour sales reached 7 times the average daily sales in May. Sales of German top professional sports protective brand Bauerfeind were 3 times that of the same period last year.

During the 618 period, Clothing home Sales of various types of products are everywhere, and jewelry products are also popular among consumers. Hongkong's famous jewellery brand Xie Ruilin sales are 15 times the same period last year. A Guangdong user purchased 14 KRA naked drill at 6 million 990 thousand of the original price of 6 million 180 thousand, setting the highest order of 618 on that day. During the big promotion period, many auction activities launched by Jingdong were sought after by consumers. Contemporary calligraphy and painting, Mr. Dong Shouping's calligraphy and painting boutique "Ling Shang Song Feng" traded at RMB 820 thousand yuan, exceeding the starting price 4 times. The OPPO R9 Barcelona signature customized version was sold at 88914 yuan, creating the most expensive mobile phone transaction record in Jingdong history.