Lin Binghuang: 30 Years Of Brand Dream, Deeply Rooted In Foundry

361 degree overseas business key push hand, Baocheng Lin Binghuang, the former wartime, should use the resources of Chinese shoe owners to set up a stage for himself and young people in Taiwan to achieve global progress step by step. brand Dream.

What is the way out for the footwear industry in Taiwan?

In the May, Chinese sports brand " 361 degrees "Will debut. In addition to last year's revenue of more than twenty billion yuan, NT $40% and gross domestic product rate of 40%, it has become the top five sports brand in China. Recently, it has squeezed Nike, Adidas and other big brothers into exclusive sponsorship of Brazil Olympic Games.

Last year, its Sensation shoes beat thousands of competitors and was chosen by the US annual running magazine magazine. The magazine has more than sixty million readers worldwide.

On the contrary, the same industry in Jinjiang, China shoes capital, has lost more than 70% a year ago, and more than one hundred shoe factories have closed down. The latest market value of 361 degrees is up to NT $22 billion. In the past two years, it has grown by 50%, and it has been attacking the global market. However, in the past two years, nearly two hundred and more than 800 local chain sports brand channels have been sold in the US and Brazil respectively, and the brand shoes have been sold from RMB two hundred yuan to nine hundred yuan in Fujian.

Unexpectedly, the key promoter of the brand is Taiwanese: Lin Binghuang, general manager of the 361 degree overseas career center. It was he who made the Chinese shoe boss willing to hit NT $two billion and let the Taiwan team dominate the overseas business.

30 years of brand dream, deep understanding of the foundry industry

In the past, Lin Ping Huang spent twenty-eight years in Baocheng, the world's biggest sportswear manufacturer. He was deputy general manager of the executive vice president of the world. He was responsible for the production, development and business of famous sports shoes such as ASICS, Puma, PUMA, Denmark, ECCO (ECCO) and so on, with a top management of over sixty thousand people, with a contribution of forty billion yuan in. Why does a Taiwanese want to play a global brand for the mainland shoe boss? Everything must start with his brand dream. In the past thirty years, the brand dream of Lin Ping Huang is a fire that burns more and more in the bottom of his heart. "Is Taiwan really inferior to human beings?" he said. Over 90% of the world's top 20 sports shoes brands were produced by Taiwanese, but the technology was no better than the original conditions of the OEM. "Taiwanese are like migratory birds, flying to many places, but don't know when to fly back."

He did not deny that if he stayed in Baocheng, he would go to Kampuchea, Bangladesh and even Africa to find cheap production capacity.

"Foundries are what others want you to do, but you have to be controlled by technology."