Ben Sherman Decided To Come Back And Look Forward To The Return Of The King.

The British clothing brand Ben Sherman, which withdrew from the mainland and Hongkong market in 2010, has recently signed a distribution agreement with its parent company Marquee Brands and MRH SpaRotica Group, which will be responsible for the production, online and offline sales and specialized shop opening of Ben Sherman brand in Greater China (mainland China, Hongkong, Macao and Taiwan). It is reported that the first store to be re entered the Chinese market is expected to open in Shanghai in August this year. Then MRH SpaRotica Group e plans to increase its brand store to more than thirty in the coming year, involving Hubei, Hunan, Jiangsu, Sichuan and other places.

Prior to that, the operation right of Ben Sherman in China was assigned to Shanghai Lian Ya commerce Co., Ltd., which belongs to Hongkong United Asia Group, holding the United States. Casual wear Brand NAUTICA and outdoor sports brand Jack Wolfskin and so on, but due to poor management and other problems, Ben Sherman quietly closed stores in Beijing, Shanghai and Hongkong around 2010, and withdrew from the Chinese market. In 2015, Oxford Industries, an American clothing company holding Ben Sherman brand, sold it to the brand management company Marquee Brands at a price of US $64 million.

2009 is still in existence. China Ben Sherman also invited Peng Tan to wear a famous brand T-shirt and dart pattern T-shirt to participate in activities in his Beijing store. "Ben Sherman is a brand that is popular among consumers worldwide because of its British style. Nowadays, Chinese young consumers are becoming more mature and have international vision, and have high demand for Ben Sherman". Michael DeVirgilio, President of Marquee Brands, said that when it entered the Chinese market with MRH SpaRotica Group,

Ben Sherman, founded in 1963, was once regarded as the favorite brand of Mods (MOD) group in London. Its most famous products are T-shirt and T-shirt with dart target pattern, such as The Beatles Oasis, Paul Smith and other famous bands and designers have been the advocates of the brand. In view of its historical influence and symbolism, Japanese designer Junya Watanabe also offered to launch a series of cooperation with the brand in 2006. But this time, the target customers are locked in the millennial generation of 20 to 35 years old. However, facing the bottleneck period of China's fashion retail market and the changes in brand demand of young customers, Ben Sherman wants to make a comeback.