Those Chinese Goods That We Once Ignored Were Blowing Up A Chinese Wind Abroad.

Jerome, French boy, used the "Lao Gan Ma" chilli sauce to dip bread in the French teaching video. Hollywood star Orlanndo Bloom once wore the Chinese "leap" card. Gym shoes In Manhattan, New York, I love you. In recent years, when Chinese people crazily buy and buy in the world, some of them are made in China. commodity They also drift across the sea into the daily life of foreigners. Those domestic goods that we once ignored are now catching up with foreign countries in a low profile and quickly. market There is a Chinese wind blowing abroad.

1 these years, foreigners praise Chinese products.

You may be more familiar with the names of "smelly shoes" and "rubber shoes". In the 70s and 80s of last century, the white shoes with red and blue patterns and yellow cattle tendon bottoms were everywhere in the streets. However, I am afraid no one would have thought that this kind of cheap goods that had been fading away from people's sight for many years has become the "sharp cargo" that Europe and America are rushing to buy in recent years. The "ugly duckling", once sold for twenty or thirty yuan, has become a "swan swan" enjoying the international reputation and paying 50 euros.

Coincidentally, once the Chinese people's eyes, the army's green "relief shoes", which had been thrown into the dust, had made a new trend in the fashion circles abroad. Whether in the Prada show or in the January 2016 men's wear show on Burberry, the men's models of cloth covered rubber soles and shoes with rubber wrapped shoes are all improved from China's "release shoes". Its price has also risen, from less than 20 yuan in the past to 75-87 dollars in the US market, which is worth more than Nike.

In addition to shoes, some of the home-made skin care products are not vulgar abroad. "Dabao will see it tomorrow, and Dabao sees it every day". This advertisement is not strange to many Chinese. Dabao SOD honey, which sells for only 20 yuan, is a household essential product of many Chinese people, but it is rarely "reused". For those who care about skin care, especially for women, European and American brands and products from Japan and South Korea are the first choice. "Dabao" can only be used as hand cream when it is at best, and it is difficult to play the role of "protecting face". However, some foreigners coming to China will bring a bunch of cheap "Dabao" to China. This situation is the same as that of Chinese people who go abroad to frantically sweep goods back to the country.

The beech, a highly visited gift list, was also bought by foreigners. It was also called "skin care double" with "Dabao", killing many foreign skin care products. In addition, the Queen's brand, which is not very popular in China, sells well in the Asia Pacific region, including Japan and South Korea. Although the domestic price is only 30 yuan, the price of European counters is as high as 60 euros.

Speaking of the Chinese products praised by foreigners, we must not miss the "old godmother" of chilli sauce. On social networking Facebook (Facebook), there is a homepage of "old godmother" enthusiast created by Simon Stahil. One of the most popular questions of fans in the world is: where can we buy "old godmother"? Social networking site Twitter also has a large number of loyal fans of "old godmother", and some shocking "standard" eating methods are constantly coming out.

Many overseas Chinese supermarkets sell "old godmother", which sells for $2-3 per bottle in the United States and 2-3 euros in Europe. However, in the "Amazon" online shopping "Lao Mama", the price is $10-20, which is not a luxury.

2 why do domestic products bloom outside walls?

Why are many domestic products ignored by the Chinese people abroad? However, they are very popular abroad. Take the sports shoes as an example, whether they are the release shoes or the back shoes, they can "bring the dead back to life" or even go abroad because they have met the "Bo Le".

In 2003, Ben Watson, an American businessman who developed family petrochemical business in Shanghai, found that many workers and peasants in China like to wear a green rubber shoes with simple design. He bought a pair at the booth for less than 2 dollars, with the word "Sirius shoemaking" on it. With the help of friends, Watson found the Sirius shoemaking factory in Wenxian County, Jiaozuo, Henan, and decided to cooperate with them to produce special export shoes. Similarly, the French shoe pats bath was unintentionally discovered and promoted abroad in the streets of Shanghai in 2006.

The reason why shoes and shoes are successful abroad is that they have some characteristics attracting foreigners. They are comfortable and durable, and the quality is not inferior to Adidas, Nike and other international famous brands. Marketing strategy has positioned it as a fashionable leisure brand, which is in line with the pursuit and taste of modern people. At the same time, the simple and elegant style is more popular in foreign countries. The simplicity and simplicity of the shoes and shoes are just the same as those of leisure.

Business opportunities lie ahead, and countless Chinese have not found them, but have been discovered by foreigners who occasionally come to China. This is not because the Chinese lack business sense, but because they are limited to the horizon. No one who has lived abroad for a long time, and even many Chinese who have not even come out of the country, can not understand the aesthetic taste of foreigners. Naturally, they can not identify which commodities have the potential to be sought after by foreigners.

On the other hand, this reflects that Chinese still lack confidence in native Chinese products. We never imagined that foreigners could also see cheap goods in China. Nowadays, many Chinese even hold the view that "only foreign goods are good goods". This is why cheap and cheap domestic skin care products such as the gazelle and Dabao are very popular abroad, but the reason why it is difficult to enter the country is "hard to see" in China.

However, a consensus that has been reached throughout the world is most likely to be fallacy. Many people believe that the price of Wumart's cheap domestic products has increased abroad and is also popular because it is sold more expensive and popular abroad. But in turn, it may also be because the expensive price has been bought, that is to say, the discovery of wumi is welcomed. Just imagine that if Dabao and the flying Bobby are priced in reference to the famous skincare brands abroad, will they attract more customers who value the price?

3, domestic products need more strategies and self-confidence to go out.

There is a link in the success of releasing shoes, which is improvement. From design, to the use of raw materials, and to the insoles, Watson and "Sirius shoemaking" carried out dozens of improvements to the release shoes, which made the release shoes more aesthetical and comfortable to meet the needs of foreigners. Today, all over the world, the "Lao Mama" has undergone many years of product improvement, otherwise it will not be able to let the Chinese people with such great tastes to accept and love, let alone the whole world.

Besides product improvement, brand building is also indispensable. After successfully spanforming and releasing shoes, Watson set up a brand specially for them, called "Ospop". It is called "One Small Point of Pride". It is spanlated as "a little bit of pride". It means that no matter how much the salary is or how high the position is, people are proud of their work. This brand name is more or less conveying some unique ideas, and it is easier to impress the young people who are fond of novelty and personality.

In the same way, the 3 year old shoe that has been turned around overseas has been repackaged. Most of its brand names are derived from Chinese martial arts, such as the "Shaolin spirit" and "mantis", "dragon dust" and "monkey claw". This undoubtedly captured the painful marketing of Chinese martial arts, which was deeply loved by foreigners.

More high-quality Chinese products should go out, in addition to strategy, mentality is also important. Chinese people should be more confident in dealing with local products. China's development started later than that of the western developed countries. In the past, we used to call foreign goods "foreign goods". Corresponding to the "foreign" of foreign goods, domestic products imply "soil". This potential contrast reflects the stereotype of Chinese people on domestic products.

With the tide of globalization, foreign goods are scrambling to seize the Chinese market. At the same time, the invasion of foreign culture and the marketing influence of publicity strategy make Chinese people more attractive to foreign goods. Today, foreign Chinese crazy sweeps and domestic booming cross-border electricity providers show that more foreign goods are squeezing the survival space of domestic goods. However, it is gratifying to note that some domestic cold products, such as "tit for tat", have broken into the foreign market, and on the one hand have opened their own way of survival. On the other hand, they have proved their strength to the Chinese people. In recent years, the flying beeches have been selling well in China. Last year, "double 11" became the sole business of billions of dollars in sales. It is actually a "curve saving" from the foreign market.

Of course, domestic goods encountered a crisis of confidence in China, partly because of the quality problems of domestic products. In this regard, domestic businessmen should attach importance to and reflect on it, and be strict in self-discipline, so as not to let a rat shit ruin a pot of porridge. When goods are labeled with "domestic goods" and "foreign goods", a bad domestic product may destroy the image of all domestic goods in the eyes of the Chinese people. The establishment of the brand and the accumulation of word-of-mouth are a long process, which can not be formed in 35 days. While appealing to consumers to build confidence in domestic products, domestic enterprises should also get matched products.