Shishi Garment Industry Explores A New Form Of Production And Operation -- Private Ordering

Conventional clothing The production mode of an enterprise is usually designed first, and then the plate is printed to the production workshop for mass production according to the uniform version. At present, in the famous clothing city of Shishi, some small and medium-sized garment enterprises begin to change this inherent mode and explore a new type of production and operation. Personal tailor 。

Shishi Feng Li, a traditional one. Children's wear Production and operation is well known in the national clothing industry, where a large number of small and medium-sized children's clothing enterprises are covered.

At the beginning of this century, Feng Li people Cai Dongping opened a small garment processing enterprise -- Lido Garments Co., Ltd. In the past more than 10 years, the development of Lido has been quite smooth.

However, at the beginning of last year, with the change of the economic environment at home and abroad, Lido encountered the plight of export sales and the lack of domestic sales, and the traditional clothing orders appeared "cliff type" decline. In June last year, Cai Dongping decided to carry out clothing ordering services in an all-round way. Services include door-to-door volume, fabric selection, style matching and other links.

"Over the past year, the volume of business has been around 3 million yuan, mainly based on local customers. The situation is better than expected." Cai Dongping said that although the link is more, the cost of manpower and material resources is high, but because the customers are mainly high-end people, the added value of products is high.

Reporters learned from the Shishi textile and Garment Chamber of Commerce, from the beginning of last year, Shishi began to appear in a number of clothing ordering enterprises, the total number of 158.

Clothing industry is the leading industry of Shishi. However, in recent years, the industry has been plagued by overcapacity.

"Developing customized services is one of the ways to explore the spanformation of small and medium-sized garment enterprises in Shishi garments." Tian Qiming, President of Shishi textile and Garment Association, thinks that the production and operation of small and medium-sized enterprises are more flexible, and the ship is small and good turn around, which is more suitable for developing customized services.

Besides the offline business, some enterprises are also exploring the implementation of customized services on the Internet. Lion lion's textile and garment industrial park is the first lion lion company to carry out this business. Wang Weidong, chief designer of the company, said that consumers only need to log on to the lion's electronic business platform, upload their height and data, and collect customer information. The company's design department will send the clothing styles to consumers in 3 days. After confirmation, the company will make the order to the relevant garment enterprises, and then deliver products to consumers through express delivery. The whole process will take about 3 weeks. Since the launch of the business at the beginning of last year, the turnover of the company has reached about 5000000 yuan.

The reporter learned from Shishi textile and garment industrial park that only 25 of the companies in the park have online clothing ordering business.

Speaking of the personal customization of Shishi clothing industry, Tian Qiming believes that the number of enterprises that are developing customized services is not large at present, but the speed of development is very fast, and it has initially formed a certain scale, and the future prospects can be expected.

Lin Jinchang, director of the Shishi Business Bureau, believes that the increasing consumer demand for clothing is a major trend. In view of the fact that the industry is just emerging, Shishi enterprises need to further improve product quality, shape brand personality, build a mature business mechanism, and increase capital investment to achieve industrialization and scale development.