Gucci (Gucci) 2016 Autumn Winter Advertising Blockbuster: Walking Neon Country
since
Originality
Since Alessandro Michele took office,
Gucci
(Gucci) the advertising blockbusters show unique contemporary colors, and every season's blockbusters lead us to different cities to explore the emotional chatter behind each new series.
Following the 2016 spring and summer's self exile of hedonism in Berlin, Gucci's Gucci moved to Tokyo's fantasy and subculture, and the concept was the keynote of the autumn and winter series of advertising image blockbusters.
If Berlin represents a collision between wildness and romance, Tokyo's bold and bright urban image interprets a dynamic collision between traditional and ultra modern.
Young men and women dressed in Gucci (Gucci) are indulging in the neon and bustle of Tokyo, wandering between teahouses and marbles, allowing themselves to wander around the city.
The dialogue between tradition and modernity, calm and confusion is still chattering. This is a psychedelic attack on the senses. It is also the glamour of the city and its creative director, Alessandro Michele.
Design
To create a wonderful resonance.
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