Nike Releases Innovative Technology + Personalized Service To Inspire Athletes To Challenge Themselves.

The Rio Olympic Games are coming soon.

In the past few days, Beijing has released a series of innovative technologies and upgraded Nike+ personalized services. In addition to helping athletes perform better on the world stage, it encourages more sports fans to believe in limits and challenge themselves, and will overcome themselves as an endless pursuit.

To create better innovation and service for athletes is the unremitting belief of Nike in the past 40 years. In the digital age, the demand of athletes and sports enthusiasts presents a more personalized trend.

It is reported that Nike understands the characteristics and needs of each athlete through the digital personalized service system, so as to better motivate them and create various sports experience.

It helps athletes and sports fans across the world to break through their personal limits and create better results.

To meet the great occasion of Rio Olympic Games, Nike invited many elite athletes to talk about their little known training journey, including the world long distance runner Mo Farah, sprinter Shirley Fraser Fraser Preiss (Shelly-Ann Fraser-Pryce), tennis player Serena Williams (Serena Williams), and track and field athletes Su Bingtian, Su Bingtian, women football athlete, basketball player Zhou Qi and other Chinese new generation athletes.

They talked about the hardships behind the training and the risks they took to break through.

In these stories, the experience of Chinese sprinter Su Bingtian is very touching. He has changed his memory in recent 10 years, changed his right foot to his left foot, and made more efforts to create his own record.

Su Bingtian said, "risk, failure does not matter. If you don't try, you will regret it."

This attitude of unbelief is the spirit of Nike's Just Do It.

Nike believes that breaking even small progress comes from constantly exploring potential and never believing in limits.

Whether it's elite athletes or sports enthusiasts who just started trying, it's worth praising if they dare to stick to the status quo and inspire their potential.

In order to encourage global sports fans to challenge themselves and do not believe in the extreme, Nike launched a special Unlimited Colorway, which showed the spirit of professional athletes' unbelief in extreme limits, and witnessed the great sporting moment of Rio De Janeiro with unprecedented brilliant colors.

In appearance design, the concept of flowing effect formed by the body in motion is the main concept.

Element.

The speed of the fluorescent color matching bright and eye-catching vitality powder, sports will leave a flash ribbon, representing sports fans do not believe the potential limit.