The Sixteenth Shenzhen Trade Fair Opens Ceremoniously, Fashion Leads The Life Design To Move Forward In The Future.

On the morning of July 7th,

(abbreviation:

The Shenzhen Convention and Exhibition Center opened.

"The most original designer's debut, the most fashionable fashion show, the most vivid design force will create a fashion feast with equal emphasis on design and life.

During the three day Shenzhen trade fair, apart from nearly a thousand famous fashion brands and designers from abroad, there are more attractive fashion living rooms, private custom areas, designers, buyers' night and fashion show.

Chen Biao, vice mayor of Shenzhen, former director of the consumer products division of the Ministry of industry and commerce, vice chairman of the China Textile Industry Federation, Zhang Li, vice chairman of the China Textile Trade Association, Jiang Hengjie, vice chairman of the China Fashion Association, Li Jianping, vice mayor of Huzhou Garment Association of China, Gao Lin, vice chairman of Huzhou economic and Trade Commission and vice chairman of Zhejiang, vice chairman of Shenzhen economic and Trade Commission of Y, Liu Pingchun, vice chairman of Shenzhen city design and Art Alliance, Liu Pingchun, representative of Italy luxury industry association, and chairman of Shenzhen garment industry association, attended the opening ceremony. Luo Li, executive deputy director of the Shenzhen people's Congress.

Vice mayor Chen Biao said that the clothing industry is one of the most important industries in Shenzhen. Shenzhen has already formed the industrial gathering advantage, information superiority and innovation advantage with women's clothing as the main body.

In the period of deepening reform and opening up, speeding up the pformation of the mode of economic development and building an innovative country, the Shenzhen municipal government will adhere to the concept of innovation driven and unswervingly adhere to independent innovation and pformation and development.

Through the establishment of Shenzhen clothing trade fair, Shenzhen fashion week and other initiatives, we will comprehensively promote the independent innovation, branding and internationalization of the garment industry, and promote the upgrading of the garment industry to a new level.

President Shen Yongfang said that under the background of the new round of industrial pformation design and industrial pformation, in order to implement the innovation driven development strategy of Shenzhen, the exhibition will focus on original design, promote innovation and integration of technology, art, design, creativity and culture by promoting the innovation and integration of technology, art, design, creativity and culture.

Exhibition, more than 1000 brands in the world.

As one of the most influential and influential fashion events in the Asia Pacific region, the theme of this trade fair is "fashion leads life, design moves to the future". Through the integration of cross border resources of fashion design, the new trend of international and local fashion design is fully displayed.

The original design exhibition area will present the amazing originality and cutting-edge design of the contemporary cutting-edge original designers. The private custom area will trace back to the west, showing the centenary culture and modern exquisite craftwork of China and the west, while in the fashionable living museum, you can appreciate the new life experience brought by the crossover of fashion art.

　　Masfer·SU瑪絲菲爾·素、YINER音兒、INSUN恩裳、 PSALTER詩篇、Song of Song歌中歌 、OBBLIGATO奧麗嘉朵 、XII BASKET十二籃 、MYMO 、 M.HITI錫瑅 、Seeler茜納、SEASON WIND季候風、SEFON 臣楓、YOEYYOU、愛芭娜、BOCCANA寶卡納、 Liyueer麗約爾、MIXTIE美詩緹 、BeyRinger貝靈格、緣尚兒、 Dins底色、ZIMMUR子牧、Galtiscopio迦堤、air.u皚如、uhot誘貨、BESIONIA畢索妮、志尚力合、嶼思、伊蒂莎、TRAVEL、JCM、SHCER茜施爾、花禪、ONLY SIMPLE唯簡、Folli Follie 芙麗芙麗、合一創意、LIZZY麗琪等國內知名品牌將集中亮相，這些品牌通過不斷挖掘、創新、延伸自身品牌的文化精神與時尚元素，其不僅是提升文化軟實力的成功典范，也將帶動更多服裝品牌走向發展的制高點。

The Korean Pavilion, which is made up of more than 40 Korean fashion brands including LED ME, Korea Fashion Association, TheKam, annmore, VIK, GOGO FLATS, and Redmeteor, has once again been strong in the overseas exhibition area. The international designers integration platform, the poly fashion independent designer platform, the Italy Fashion Industry Association, the Korean designers association, the Hongkong Fashion Designers Association, the Macao Fashion Designers Association and other institutions have also presented many outstanding designers, including the new Korean designers, Natalie, the famous international designer, the famous designer Ma Weiming, the Hongkong famous designer Pan Yiliang, the Taiwan knitted queen, the famous designer Qi Gang and so on.

A series of activities aimed at exploring the topic of fashion design at home and abroad will also be carried out under the participation of fashion designers, buyers and designers.

The "Longhua big wave fashion innovation Pavilion", sponsored by the Longhua New District Administrative Committee, has appeared in hall 2. As the characteristic Pavilion of the recent Shenzhen trade fair, this exhibition will continue to focus on the many famous brands of the Shenzhen garment industry gathering base and the award-winning works of the big wave cup through the static display and fashion show.

The 2016 Shenzhen international textile fabrics and Accessories Fair will also be unveiled at the same time as the exhibition. The fabric exhibition area is expected to reach 30000 square meters, bringing together nearly 700 exhibitors from 8 countries and regions, including China, Hongkong, China, Taiwan, India, Japan and Korea.

Designer platform focuses on Chinese original design

In recent years, the pformation and upgrading of China's fashion and creative industries, the pursuit of fashion, personalization and diversification, and the emergence of new business models such as the Internet, O20 and collection shops, have made rapid progress in many brands, designers and emerging powers.

In particular, the independent designer's brand has sprung up, and the strong momentum of development has shown itself in the current trade fair. More than half of the exhibitors are from China's local designer brand and design rookie.

"Fashion creativity Pavilion" and "Dongyang international exhibition area" and so on, gathered a large number of independent original designer brands with excellent design power, such as Ripoff's, Assia, purple Chen, Su SUZA, very clever Qiao, MAO Mao, bycherry&co, HuiChi, we, KISMAN, milida, leisurely, INNIKALLI, Jasmine MORAN, YOENTRI KNITTING, pomegranate wood, traces, ghosts, pens, ghosts, pens, pens, Jones, pens, Jones, 101, SUZA, etc. in addition, the theme of the 2016 big wave Cup "smart East" Chinese women's costume design competition will also debut sixth times, with more than 1200 designers. In addition, the Shenzhen Trade Fair has quickly become a publishing window for many new designers, especially the original designer exhibition area and the "future star" and "Lai Xiu".

The Shenzhen Trade Fair will create an ample and diversified platform for display and business landing.

Cross boundary Art + creativity, life more grounded

The relationship between fashion and life is inextricably linked. Today, with the popularity of personal consumption demand, the circle of new youth is to be "interesting, material and sentiments". Under the promotion of the concept of cross border symbiosis of fashion, art, design and life, the Shenzhen Trade Fair has launched a comprehensive experience space with creative life as the core, integrating cross border resources such as accessories, Henggang glasses, handbags, crafts, household goods, etc., and working with designers and artists to create cross-border works. By offering a variety of cross border art portfolios, it advocates consumers to be a "living artist".

"Let custom insert technology wings", private custom exhibition area, daheyang, Wei long, blog / cloud clothing custom-made, Gu ran and other enterprises invite senior craftsmen to display the pure craftsmanship at the scene, will display the technology standard and service level of China's private custom to all locators, consumers and the same industry, let the audience experience the customized consumption in the era of science and technology, meet the diversified needs of consumers, and provide customers with unique personalized products.

Henggang fashion glasses area, by the Henggang street, Henggang fashion glasses association organized nearly 20 glasses enterprise group, unveiled the "spectacle kingdom" creative strength.

Henggang is one of the five largest spectacle production bases in the country. It is known as the kingdom of glasses. 90% of its products are exported to more than 120 countries and regions in the world, and 70% of the world's high-end brand glasses are produced in Henggang.

In addition, in order to promote fashion consumption, the organizing committee has launched a special activity that is "seeing the fashion and enjoying the fashionable consumption". Many famous brand enterprises in Shenzhen have set up "fashion POP-UP" (global popular form) to create personalized fashion consumption, quality consumption and interconnected consumption, and strive to meet diversified and personalized consumption needs, bringing consumers a multiple experience of creativity and fashion.

Designer night, buyer's night and so on.

Shenzhen is the guide of Chinese women's wear design, and has the best women's clothing brand and designer in China. In recent years, the boutiques and designer shops that focus on Yu Xinxing's designer brand have sprung up in Shenzhen. As traditional department stores are also actively pforming to the buyer's shop, the buyer's market is gaining more and more important position in the Chinese fashion market. The introduction of the buying system has already formed the environmental soil.

From now on, the organizing committee will jointly organising the two star activities of the "Italy fashion industry association", the Korean designers association, the Hongkong Fashion Designers Association, the Macao Fashion Designers Association, and the Shenzhen Fashion Designers Association, and so on at the Marriott in Shenzhen to create "the night of the clouds, the night of the global designers" and "the night of the designer buyer's exchange", inviting the participation of the global fashion designers and buyers.

The event includes a new design focused "innovative design future" annual award to promote cross border dialogue between international masters and cutting-edge fashion and art. The "fashion buyer's annual award" to promote the development of designers and buyers platform will set up a docking platform for buyers and designers, brand dealers and channel providers, so that the original design can successfully connect with the market.

And shape the designer's star quality Star Avenue, designer big show and other exciting plates.

A series of guests will be invited to participate in this series of activities, including the Italy luxury industry association representative Francisco, the chief Korean designer Li Xiangfeng, the famous French designer Natalie Natalie, the famous designer Ma Weiming of Hongkong, the artist Wang Xiaohui, the writer Xiao Guan Hong and the famous fashion producer Wang Hongmin.

In addition, the grand ceremony of the closing ceremony, the theme show of the "cloud walk" and the 20th anniversary Thanksgiving celebration will also bring a feast to the audience.

Apart from the exhibition, the international fashion distribution will continue to be staged at the No. 5 Pavilion. The underwear brand, ischill, will lead the opening show. LIZZY, Jane international, and Boca will make the women's elegance and elegance with the latest design. The combination of Chinese and Western culture will continue to inherit the essence of Oriental culture and bring unique aesthetic experience to the audience. The debut of the children's wear brand follifollie is full of vigor and vitality, with the tide baby group taking the T stage; the D2M international designer's exhibition is on the axis, presenting a global multicultural visual feast.

The clothing professional forum of the Shenzhen Clothing Fair will also be strong again. The WGSN trends lecture, the Chinese garment high-tech forum and the brand relativity forum will also bring new trends and new points of view to reshape the industrial value chain and ecological chain in the "Internet +" era.

Fashion leads the life and design moves towards the future. The sixteenth Shenzhen Trade Fair will extend the fashion culture and creativity with the name of design and innovation, promote cross boundary communication and integration, and make the original Chinese design turn magnificently and win the future.