• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Adidas India Branch Will Launch Shopping APP In December This Year.

    2016/7/8 9:02:00 37

    AdidasShopping APPBrandElectricity Supplier Internet

    According to foreign media's recent reports, Adidas group India branch plans to increase sales in December this year, mainly through content and customer loyalty related projects to boost consumer participation.

    This is significant because it indicates that Adidas will improve in the next few years.

    Fashion business

    Market share in the market.

    At present, many brands include

    Adidas

    There is no independent shopping APP.

    Adidas adopts a full channel marketing strategy aimed at increasing the online exposure rate, enabling consumers to buy products in physical stores and mobile phones and on the official website.

    "The interaction between us and consumers will not end because of sales growth or the opening of a number of full channel stores," said Abhishek Lal, director of Adidas's senior electricity supplier in India.

    To let consumers buy is only a small part. In order to enhance the participation of consumers, we intend to introduce APP, and provide incentives for loyal customers to encourage them to interact with brands and enhance consumer participation. That is our real goal.

    The company will launch shopping APP for Adidas and its subsidiary Reebok India respectively.

    At present, Adidas sells only on platforms such as Myntra, Flipkart, and Amazon India station. Lal said that the electricity supplier's sales channel now accounts for 1 0%-15% of the company's overall revenue.

    Adidas is trying to launch its own shopping APP to test the water social networking business.

    Lal said: "social business is a supplement to the traditional electricity supplier, and it is also our way forward. At present, no brand has launched such an independent shopping APP, so it is difficult to assess the result."

    According to industry experts, because logistics can be handled by third party companies, online shopping shops on brand lines are also much simpler, which will lead to more and more brands launching their online stores.

    In addition, brands can also use retail outlets to enhance distribution and last mile distribution.

    Some other brands have built their own online stores to reduce their dependence on e-commerce platforms.

    India, which owns clothing brands Louis Philippe, Allen Solly and Peter England.

    clothing

    The company Madura Garments operates two online stores, Trendin and Abof.

    HarminderSahni, the founder of Wazir Advisors, a consultancy, said: "under the line, brands will be sold through department stores, and there will also be sales of specialty stores, while online platforms are similar to offline department stores, but there are many requirements such as listing fees and advertising costs.

    It's hard for a brand to create an independent shopping website before, especially logistics, and now it's much easier for a service provider to arrange for you. "

    Since the first APP was launched in the early 2015, the company has been expanding its full channel sales.

    In December this year, Adidas plans to put more than 400 stores into the full channel sales plan. The total sales of full channel sales increased by 3%-5%, and the revenue of these stores is expected to double in the coming year.


    • Related reading

    耐克:用創新助推行業變革

    Shoe Express
    |
    2016/7/7 11:49:00
    56

    Nike Is Listed As Greenpeace'S "Detoxification Retort".

    Shoe Express
    |
    2016/7/7 11:14:00
    49

    "Exclusive Dragon" Has Found A New Way To Break Through The Bottleneck.

    Shoe Express
    |
    2016/7/6 17:51:00
    28

    On Saturday, Women'S Shoes Abandon Their Shoes And Clothing Industry To Become Women'S Fashion IP.

    Shoe Express
    |
    2016/7/6 16:40:00
    22

    Hundreds Of Millions Of Trademarks Of A Shoe Company In Fujian Have Been Seized And Sold At Low Prices?

    Shoe Express
    |
    2016/7/6 10:24:00
    65
    Read the next article

    Personalized Private Custom Market Is Popular But The Risk Is Ignored By Businessmen.

    Fashion design is now the original personalized art in the fashion industry, allowing consumers to come to the studio, choose the dress, and then change according to their needs, because this is an exclusive custom dress.

    主站蜘蛛池模板: 欧美挠脚心tickling免费| WWW国产成人免费观看视频| 青娱乐手机在线| 日韩欧美在线不卡| 日本一道一区二区免费看| 国产成人yy免费视频| 五月天婷婷亚洲| 77777_亚洲午夜久久多人| 波多野结衣不卡| 国产视频中文字幕| 亚洲国产美女精品久久| 18女人腿打开无遮掩免费| 欧美亚洲国产激情一区二区| 国产精品夜夜爽范冰冰| 亚洲一区二区三区免费| 久碰人澡人澡人澡人澡91| 日韩福利视频一区| 国产丝袜制服在线| 东北疯狂xxxxbbbb中国| 调教视频在线观看| 手机在线色视频| 国产亚洲精品无码成人| 乱子伦一级在线观看高清| 成人免费视频网站www| 日本护士撒尿xxxx18| 国产suv精品一区二区6| 一本久久A久久免费精品不卡| 男女一对一免费视频| 国产香蕉精品视频在| 亚洲av无码之日韩精品| 青青草原综合网| 思思久久99热只有频精品66| 免费一级大黄特色大片| 7m凹凸精品分类大全免费| 最近高清日本免费| 国产中文字幕在线| аⅴ中文在线天堂| 欧美成人中文字幕dvd| 国产免费小视频| 一个人看www免费高清字幕| 欧美色视频超清在线观看|