Top 100 Listed Companies Compete Fiercely, Garment Development Continues Weak

Recently, the China Apparel Association officially released the list of top 100 apparel enterprises in 2015, ranking the three industries in terms of "sales revenue", "gross profit" and "sales profit margin" respectively.

There are 124 enterprises in the country, including 30 in Zhejiang, 30 in Jiangsu, 17 in Shandong, 7 in Shaanxi, 6 in Beijing and Fujian, 5 in Guangdong.

There are 4 in Hunan, 3 in Sichuan, 2 in Chongqing and Shanxi, 1 in Hebei, Liaoning, Jilin and Anhui in Henan.

According to the data released by the China Apparel Industry Association on the same day, on the whole, in 2015, the top 100 enterprises in China's clothing industry "product sales revenue" totaled 542 billion 682 million yuan, an increase of 6.34% compared with the same period last year, and the total profit of 100 enterprises totaled 45 billion 921 million yuan, an increase of 3.88% compared with the same period last year. The sales profit margin of the top 100 enterprises reached 11.80%, an increase of 0.32 percentage points over 2014.

Reporter to "2015

About 23 listed companies in the list of "100 sales" of product sales revenue were analyzed statistically.

Data show that the total market capitalization of these 23 enterprises is as high as 261 billion 565 million yuan, the total assets of the enterprises reach 192 billion 387 million yuan, and their operating income and net profit reach 34 billion 623 million yuan and 6 billion 678 million yuan respectively.

It is not difficult to see that China's clothing industry is mainly concentrated in the East, and coastal areas are obviously developed inland.

Zhejiang and Jiangsu ranked first in the country with the total number of 30, while Shandong ranked second in 17 places.

Among them, Zhejiang is mainly leisure and business dress, such as Pacific bird, Semir, YOUNGOR and so on. Jiangsu has obvious competitive advantages in textile industry, such as Jiangsu Dong Du textile and Australia ocean textile.

In fact, since the 80s of last century, with the tide of the third industrial pfer in the world, China has cut into the global apparel industry chain as a manufacturing and processing enterprise, and began to make OEM for some international brands.

By the middle and late 90s, Shan Shan, Mei Er Ya,

And other garment enterprises listed on the domestic stock market successively.

With the increasing demand of domestic consumers for the quality and taste of clothing products, China's clothing industry has entered the era of personalized, diversified and fashionable consumption, and brand consciousness has gradually formed.

In fact, the performance of men's clothing was not satisfactory last year.

Busen group ranked the top of men's clothing because of net profit plummeting.

YOUNGOR, Hong Kong share, news bird, and zoror last year's revenue also showed a downward trend.

Menswear boss YOUNGOR also had a hard time last year. 14 years ago, he just got rid of the net profit decline, and last year's revenue is now in Waterloo.

In order to find new profit growth points, YOUNGOR chose to deepen diversified layout.

In March last year, its announcement announced that it would invest 1 billion yuan to set up a health industry fund in Ningbo, Zhejiang.

In 2015, the total operating revenue of local clothing listed companies increased by 10.8%, net profit increased by 8.3%, gross margin decreased from 44.9% to 44.1%, and 2016 in the first quarter was not much different from that in 2015. After deducting hail's home and Semir's clothing, brand enterprises in 2015 almost ran zero, and net profit fell 18.6%.