Zhang Zhenyu: Do Urban Beauty Have To Do Micro Business?

According to Zhang Zhenyu, LESUKKI put forward the two modes of "one business, two systems" and "P+C+O", based on the trend of social economic development.

Direction of development.

The following is Xiaobian and

Its micro quotient

Zhang Zhenyu, general manager of LESUKKI, interviewed quotations:

Reporter: now the beauty of the city is based on the brand new LESUKKI. When did the LESUKKI come out? Can you give a brief introduction to LESUKKI?

Zhang Zhenyu: LESUKKI was launched in February this year. Our brand is the main brand.

LESUKKI explains with the concept of "clothing + medicine", which has nine advantages, including the global Taiji stone maintenance function, no steel rim underwear design and skin care fabric. This is also different from other online and offline brands. It has its own unique style, and the price ranges from 199 to 299.

Reporter: LESUKKI advocates the concept of "clothing + medicine", can you give us a brief introduction of this concept?

Zhang Zhenyu: with the improvement of living standards, women have more than just focused on whether they are beautiful or whether they are wearing clothes. Now more maintenance and maintenance are needed. Combined with the characteristics of female breasts and some theories of traditional Chinese medicine, some high-tech fabrics are used to highlight the concept of conservation.

This is also the trend of underwear development in the future. Because of the improvement of living standard, more people are willing to find suitable products for their health. This is also the demand of the market.

After this period of marketing, our products have been recognized by most consumers.

So we are not just without steel rings, because no steel ring is just a change of form, and it does not really play a role in curing breasts, so we are not only from mechanics, but also with some high-tech fabrics.

Reporter: is the channel of LESUKKI only micro business, or will we combine some terminal channels of our company?

Zhang Zhenyu: the development of micro business is not just a brand, but the future of micro business will still be landing. This is my understanding of micro business. Micro business is a new form of business. The storm that is promoted by mobile Internet or media will eventually be accepted by consumers or the public. It will pform the new mode to the traditional mode.

Therefore, we also have some plans for this aspect, and try to develop the brand in the future.

Therefore, LESUKKI is now using micro marketing as online promotion, and there are still differences between offline channels and multi-channel brands. I think it is the future underwear industry group and big brands that value more.

Reporter: in the middle of June, LESUKKI held the first summit of "one business, two systems". What is "one business, two systems"? What is the difference from the micro quotient we mentioned?

Zhang Zhenyu: Internet + constantly deepens people's life and changes consumer behavior.

Shopping becomes anytime, anywhere, everyone is an information source and disseminator, and the trend of social economy is gradually highlighting.

LE SUKKI, "one business, two systems" is based on the development trend of social economy, and is in line with the future development direction of micro businesses.

Now the so-called micro business team is also good, the service business is good, the net red is also good, every day will be in the micro merchants to carry on the independence of the masturbation, what micro business 1, 2, 3 times, in fact, these are all the concept of the public.

No matter how to do it, any channel is inseparable from consumers, providing quality services to consumers, and the essence of products. So leaving this essence, all services and all contents are changed. The business mode should be that products are finally entered into consumers' hands instead of being digested by agents of channels.

The two modes of "one business, two systems" and "P+C+O" are put forward in the light of the trend and future development of micro businesses, which is very touches for the development of micro businesses.

Reporter: now more and more traditional enterprises enter micro business, but more is the embodiment of an entity + or micro + + mode. How do you see it?

Zhang Zhenyu: not only underwear industry, such as Yunnan Baiyao, Beijing Tongrentang, these powerful, large-scale, regardless of 100 years old brand or state secret organizations, are involved in micro business.

For micro businesses, the understanding of each company and industry is different. Some believe that the micro business is a shock to the entity, but I think it is more complementary. In the face of new channels, we have a long way to go, and there are still many things to grope for.

Reporter: do you think that if traditional enterprises enter micro business, will they play a certain normative role in the current micro business?

Zhang Zhenyu: This is certain. The entry of traditional enterprises is just like Tmall's ultimate acceptance by Taobao platform specification. After all, the traditional powerful enterprises are allowed to operate in a more standardized way, so at least the protection and operation mode of products and services will be subject to certain norms. I believe these enterprises will try to do some actions when facing the uncertain attitude of the state. When the country thinks that the industry needs to be standardized, these enterprises will become the main force of standardization.

In the face of many micro businesses, there should be no doubt that the integration of brands, integration of teams and integration of sales channels should be followed.

Reporter: after some traditional brands recognize and approve micro business channels, and enter the micro business, the team will develop micro businesses. In the next two or three years, the micro chamber of Commerce will be more standardized.

Zhang Zhenyu: in the next two or three years, I feel that micro business is still in the throes of pain. With the impact of micro businesses, some of the traditional business owners, agents or terminal operators who do not have the strength or are confused about the micro marketing and are not very civilized will have a dissenting voice, which will have a long period of time into two confrontations.

Because the pformation from traditional industrial owners to micro businesses is not as simple as accepting electricity suppliers, because the similarities between traditional industries and electric providers are waiting for customers, while micro businesses are constantly looking for customers, from passive waiting to active seeking, which is not so simple for traditional industrial owners, so this pformation will be subject to some fluctuations, so two years of underwear micro businesses will still be in a labor pains period. To form a standard, I think at least the end of 18 years.

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Reporter: so what kind of conditions do you think the micro business channel is becoming more and more standardized?

Zhang Zhenyu: first of all, there must be an industry standard organization. It must be authoritative and organized by the relevant government departments.

Secondly, it is certain that relevant policies should be promulgated. Just like the two regulations promulgated in 2005, there must be rules to follow. Then the powerful enterprises become members, become self regulatory norms and supervise the supervision and management of all the outside areas. Of course, this should be within the normative scope of the contract law and the consumer rights law, so as to ensure a reasonable and healthy long-term development.

In addition, through this way, enterprises are willing to carry out self cleaning work. For those who can not work quickly and quickly, they will not tolerate their crimes, and are willing to cooperate with the environment.