Deep Interpretation Of Jiangnan Cloth: In Addition To Listing, It Also Has The Secret Of These Internal Skills.

First, let's have a simple understanding of Jiangnan cloth dress.

Jiangnan Buyi group was founded in 1997 and its headquarters is in Hangzhou. At present, there are mainly 5 brands, including women's wear JNBY, men's wear (II) CROQUIS, children's wear JNBY by JNBY and Pomme de Terre, and high-end women's wear less.

According to CIC statistics of the third party data company, in 2015, Jiangnan Buyi group was a designer in China.

Industry occupies the largest market share.

According to statistics, the group stores have more than 1255 stores, including 404 self operated stores, 820 distributors and 31 overseas stores, totaling 1255 stores, while the data of self operated stores, distributors and overseas stores are 282, 639, 34 and 332, 742, 38, respectively, in 2014 and 2015 respectively.

In addition, the group also has online channels and WeChat marketing service platform.

First, let's have a simple understanding of Jiangnan cloth dress.

Jiangnan Buyi group was founded in 1997 and its headquarters is in Hangzhou. At present, there are mainly 5 brands, including women's wear JNBY, men's wear (II) CROQUIS, children's wear JNBY by JNBY and Pomme de Terre, and high-end women's wear less.

According to CIC statistics of the third party data company, in 2015, Jiangnan Buyi group occupied the largest market share in the Chinese designer fashion industry.

According to statistics, the group stores have more than 1255 stores, including 404 self operated stores, 820 distributors and 31 overseas stores, totaling 1255 stores, while the data of self operated stores, distributors and overseas stores are 282, 639, 34 and 332, 742, 38, respectively, in 2014 and 2015 respectively.

In addition, the group also has online channels.

The service platform is operating well.

Supply chain management in Jiangnan Buyi

In the 2014 fiscal year and the 2015 fiscal year, Jiangnan Buyi has outsourced the production of most of its products to OEM suppliers.

Since July 2015, Jiangnan Buyi has outsourced all its products to selected domestic OEM suppliers. Jiangnan Buyi has focused its resources on the key links of the product lifecycle, such as product planning and design, brand promotion and management, and retail and distribution network supervision.

The OEM supplier network of Jiangnan Buyi is very extensive. It can be roughly divided into two categories: first, the finished supplier, who is responsible for processing the raw materials and fabrics purchased by them, and supplying finished products to the south of the Yangtze River. The two is the processing supplier, who is responsible for processing raw materials and materials supplied by Jiangnan cloth, and provides processing products to Jiangnan cloth.

In the 2014 fiscal year, 2015 fiscal year and 9 months ending March 2016, there were 180, 208 and 223 OEM suppliers in the south of the Yangtze River respectively.

Building brand closed loop ecosystem

Future

The competition is not only the price and quality, but also the competition of brand influence and ecological circle, so Jiangnan cloth dress starts from JNBY, to men's sketches, to children's clothing JNBY by JNBY, and then to adornment and furniture design, forming a brand's closed loop ecosystem.