The Supply Side Reform Of Zhejiang Garment Industry Is Imminent.

According to the National Bureau of statistics, 2013

The total inventory at the end of the period is 61 billion 362 million yuan.

By the end of 2014, the total inventory had been raised to 80 billion 924 million yuan again.

Analysis of the industry, at present, the country's clothing inventory enough to supply 1 billion 300 million people a year to wear.

"High inventory is not an exaggeration."

In a top ten brand company, Mr. Li, assistant to the chairman, told Zhejiang online reporters that only about 70% of the clothing sold each season depends on the traditional franchise mode, with the remaining 30% being turned into a backlog.

"So we sold 1 billion 500 million clothes last year.

It has reached more than 300 million yuan, almost offset all profits.

The longer the sales chain, the more the stores open, the more serious the backlog is. "

Mr. Li said that the inventory crisis has become a common "black hole" of chain clothing brands.

Located in the five fort village of Southeast Hangzhou, it was once famous for its flowering garment processing plants.

5 years ago, the clothing industry in the village was at its peak, with more than 900 processing points, and 60 million garments were produced throughout the year.

Nowadays, tranquility instead of hustle and bustle, more than half of the backward technological equipment, and low innovation capability of the "low and small" processing workshop voluntarily withdraw from the market competition, and promote the pfer of productive forces to the new industrial clusters.

Five the changes in Fort village are just

Change the jigsaw puzzle.

Affected by the global market downturn, the rising cost of manpower and the impact of Internet sales, Zhejiang's garment industry has been expanding rapidly from the "high-speed expansion" to the crossroads of "overcapacity" and "high inventory", and the reform of the supply side of the garment industry is imminent.

Take Zhejiang Wenzhou famous brand "Metersbonwe" as an example: at the end of 2014, its inventory reached 1 billion 435 million yuan, and the total loss in 2015 was 4 billion yuan.

The same is the "Semir clothing" of Wenzhou enterprises. Last year, the stock reached more than 20 billion yuan.

The fashion chain joining mode that has been brilliant for a while is in urgent need of "Internet +" pformation.

In order to digest the inventory, well-known clothing enterprises are exploring the establishment of "factory shop": in the Xiaoshan women's wear Industrial Park, Jiangnan Buyi and other brands are promoted by 90 percent off, and Han Bo company has also introduced high-grade export garments.

In the Xiasha Economic Development Zone, the investment of tricolour brand is about 7000000, the collection factory shop is launched, and YOUNGOR men's wear and XTEP children's wear brand are introduced. The attraction effect of the stock clothing is planned to stimulate the development of commercial real estate.

Internet big data technology has also begun to be applied to clothing sales.

The "full channel marketing platform" is set up to link inventory data of entities, shops, stores, and companies, and achieve unified distribution on line and online.

The production of clothing should be controlled to a minimum, and the production will be reproduced according to market demand.

Let the entity store become the shopping experience center, the customer tries to wear satisfaction, may place the order on-line, sends the door directly.