National Brand Shoes Are Positioned Between 200 And 500 Yuan To Build High-End Shoes.

In recent years, with the increasing number of shoes on the market, high-end brands have been active in the market, and national brand shoes have been striving to create high-end shoes with a price ranging from 200 to 500 yuan.

Red and white coloring, simple and lightweight style, once became the world's "top cargo" at the foot of Hollywood stars.

A 89 year old national brand.

"Shoes launched yesterday's brand upgrading strategy, not only the introduction of classic high-end products, but also displayed four smart wear concept shoes.

At the same time, the new marketing mode of "terminal direct supply platform + electronic commerce platform" will be launched to create the brand of new national products.

In the past, back shoes were worthy of the name "national sports shoes", which has sold about 180 million pairs in the past five years.

From 2008 onwards, with the upsurge of World Expo and Olympic Games, Huili shoes became popular rapidly.

Stars started wearing China's power shoes.

For a time, the back force shoes became a "meat and cake" abroad.

China's back shoes returned home from overseas fire, which delighted the shoe industry that was seeking pformation at that time.

"Our main goal at that time was to change the situation of single product.

For example, overseas celebrities are the most classical styles of WD-2. The track and field shoes were produced in the early 70s of last century, and WB-1 basketball shoes were also the classic old ones. They were very popular in 80 and 90s, and accounted for over 70% of the total sales in Huili.

In the past, a pair of shoes of the same style could be sold for ten years or even longer, but now is impossible.

Huili gradually tried to develop products with multiple series and varieties, and quickly enriched the product line.

At present, the force will launch different new models every year, developing a total of more than 200 series and more than 5000 styles.

In 2015, the sales volume of Huili products reached about 60 million pairs in the market.

"Product diversification, but brand value is not high, mostly from 50 to 100 yuan unit price."

Zhou Wei, Party Secretary of Shanghai Hui Li shoes industry Co., Ltd., frankly, must give new meaning to the old brand.

In the newly released brand plan, the design and development of Huili products will be extended to the middle and high end, and the product will be "refined".

with

There are breakthroughs in materials, technology and design. The classic can not be lost, but there must be a breakthrough.

Next month, we will gradually launch new products in experience stores and online flagship stores. The unit price will be between 200 yuan and 500 yuan, and the quality of our products will not lose to ADI or Nike. "