Red Collar Zhang Agent Talks About Transformation: Business Model Is Very Important In Enterprises

According to the latest news, Zhang Zhang, a red collar group, said in a conversation that as a big business, business models must be well established so that a good company can be built.

As a leading private enterprise, red collar received 3 billion investment from Fosun Group last year and has been on the news network many times. A set of "source point theory organization system" of enterprise organization management was selected by his founder Zhang. Why can red collar be from traditional clothing enterprises? Internet What did they do in the era of successful spanformation? In the titanium mobile media and the mobile Internet Innovation Conference sponsored by "business value", Zhang Daili, chairman of red collar group, introduced his experience in Enterprise Transformation:

Red collar realized in practice that B2C is not the future of manufacturing industry, and C2M is the future of manufacturing industry. In practice, there are actually four main things:

The first thing is data-driven large flow production and personalized products. How to do this thing? Red collar magic factory customize personalized products and streamlined operations on the production line, each product is personalized, and the cost is on the level of industrialization. Red collar took more than 10 years to do such a thing.

The second thing, SDE, is a complete solution to traditional industrial upgrading and spanformation. Zhang believes that it is the spring of mature manufacturing, and makes personalized products by means of industrialization, efficiency and cost. Therefore, red collar has completed such a production mode.

Red collar has set up eight research centers. After so many years of research, practice and practice, it has lasted for so long. Now, basically, we have formed a set of solutions for upgrading and upgrading traditional industries. The solution is a full value chain solution for traditional enterprises in a set of profit models.

The third thing is the C2M plan of industrial and commercial integration. E-commerce is the future of the manufacturing industry. The Internet age has brought new opportunities for the development of traditional enterprises. At the same time, red collar also realized that B2C is not the future of manufacturing industry. Absolute low price represents low quality or even inferior quality, and high price ratio is absolute. C2M is the future of the manufacturing industry. The effective collaboration of the whole value chain can promote R & D, design, production and manufacturing upgrading.

The fourth thing is the origin of the organizational system. Most enterprises do not know why they are doing business, but when they learn Lei Feng, Lei Feng is not doing business, he is doing good deeds. The source of the enterprise is to make money. What enterprises do not make profits? In the process of red collar, everything that is done is done around profits, or direct profits and indirect profits. As an enterprise, profit is the most important element.

The following is the full text of Zhang's speech at the 2016 MIIC mobile Internet Innovation Conference.

Our enterprise is a very traditional clothing enterprise, but the Internet age has not been traditional. Why is it not traditional? clothing Enterprises, but now tens of billions of big companies want to buy it. Why do I do this? Next, I will report to you on how we do and think about it.

Red collar actually did four things:

The first thing is data-driven large flow production and personalized products. How to do this thing? Red collar magic factory customize personalized products and streamlined operations on the production line, each product is personalized, and the cost is on the level of industrialization. It took us more than 10 years to do such a thing.

Second things, SDE traditional industrial upgrading, spanformation of a complete solution.

As the first thing was done, we did second more things: SDE, upgrading the traditional industries, and completely solving the problems. We think that it is the spring of mature manufacturing industry, and we make personalized products by means of industrialization, efficiency and cost. Therefore, red collar has completed such a production mode.

This solution, from the spanformation and upgrading process of our red collar, needs upgrading and upgrading of traditional industries. This era is also promoting the upgrading and upgrading of traditional industries. Judging from the red collar, upgrading and upgrading of traditional enterprises can really change the fate. In the process of spanformation, red collar realized that this is an opportunity and an opportunity, so we decided to seize this opportunity.

We have set up eight research centers. After so many years of research, red collar practice has been carried out for a long time. Now, basically, we have formed a set of solutions for upgrading and upgrading traditional industries. In 2016, we have completely completed the solution, which is a full value chain solution of traditional enterprise's profit mode.

In January 1, 2016, we promoted the solution abroad. We signed 38 companies, including a large number of enterprises. At present, many listed companies have certain value in introducing our solutions.

It subverts the traditional smile curve, and the R & D design in the smile curve is high-end and manufacturing is low-end. Now the R & D is heavy package, the channel is electronic commerce, and the traditional enterprise spanformed by SDE, using industrialized means to make personalized products, the efficiency is also industrialized. This is the high end of a value chain. Therefore, this is a completely overturned traditional enterprise smile curve, mature source value.

This case began in 2003, and began to export solutions in 2016. 38 enterprises have been signed up to now. From this, we can see the urgency of upgrading and upgrading traditional enterprises. Once it is built, it will quickly come to visit. A plan needs tens of millions of spanformation, and the smallest and smallest will cost millions. What industries have been reformed? Electronic products, motorcycles, bicycles and cosmetics have been spanformed. The largest cosmetics company in China has been spanformed into shoes, hats, clothes and decorations. We have also begun to study the decoration scheme, which can be customized online. The plan was completed in about August, and the effect is very good.

The third thing is the C2M plan of industrial and commercial integration.

E-commerce is the future of the manufacturing industry. The Internet age has brought new opportunities for the development of traditional enterprises. At the same time, red collar also realized that B2C is not the future of manufacturing industry. Absolute low price represents low quality or even inferior quality, and high price ratio is absolute. C2M is the future of the manufacturing industry. The effective collaboration of the whole value chain can promote R & D, design, production and manufacturing upgrading. The practice of red collar tells us that the manufacturing industry needs its own direct selling platform, and the manufacturing industry needs to develop its potential platform and fully release the platform of manufacturing advantage. High cost performance customization platform, give full play to the release of the value and energy of the manufacturing industry.

1, C2M, bearing the platform of manufacturing spring.

Sharing a truth we know; parallel interaction between industry and the Internet is the best way to change the fate of traditional industries. The network must serve the entity, integrate into the entity, and achieve a balance in the process, which is the ideal state.

The essence of industrial consumption has not changed at all. Through practice, we find that there are many people who want to teach us how to do things. Many do Internet and virtual things. As a result, they were taught to fail, but we kept going up. Why? Because we walked on the ground. What he taught us was that he did not understand the confused fingers. He only saw that the Alibaba became rich, and who was rich, but failed to see bankruptcy. In fact, only a few of those rich people are born.

C2M customized direct selling platform is an e-commerce direct selling platform for middlemen and channel providers. It is a platform for profitability and sustainable development. It is a platform for carrying out spring manufacturing. We are working hard for this matter. In the past thirteenth years, we plan to continue to work hard. Now that there are large companies to invest money, we will explore a way and do not take any other road.

2, C2M, advocating high performance price ratio, relatively low price.

What is the value proposition of C2M? It carries human civilization and social progress, advocates high performance price ratio, relatively low price, opposes absolute low price, meets the personalized demand of business ecology, integrates modern technology Internet industry, and creates a new industrial civilization.

We are a typical traditional manufacturing industry, but in this way, we find that we are moving very fast. This is because there is a logical support behind it, and there is a solid logic to support it. This value helps many enterprises to change their fate, so it is valuable. The business model we create can not help others create value, it is the sole criterion for testing you.

The fourth thing is the source organization system.

To sum up, I find that most enterprises do not know why they are doing business. While learning Lei Feng, Lei Feng is not doing business, he is doing good deeds. The source of the enterprise is to make money. What enterprises do not make profits? In the process of red collar, everything that is done is done around profits, or direct profits and indirect profits. As an enterprise, profit is the most important element.

" Red collar magic factory In the process of development, the process of organizational change is the core. In practice, it is essential to find effective coordination. The original bureaucracy and high efficiency synergy run counter to the strategic needs of the red collar. The cost can not be reduced and the efficiency can hardly be improved. Under such circumstances, red collar has created an extremely flat organizational system to meet strategic needs.

The source point theory organization system, the entire staff corresponds to the goal, the target corresponds to the entire staff, highly effective coordination. The advanced countries in the United States and Europe are talking about organizational points. In this era, we find that organizational change is the most important. The three abilities I have just mentioned are core and all of them are created by themselves. In fact, it is found that these three abilities do not have a good organization system. If they are led by any course, they will be exhausted.

Red collar must do this - so red collar has been in operation for two years, no department, no curriculum, no leadership, no upgrade, no approval. At the beginning, we put forward this thing, we all think it is impossible.

But we find that there is no way to do this if it doesn't do it. When we recount the matter of adjusting the organizational system, we find that the goal is very limited. This set of cases, the original method, there are many domestic, and now many enterprises to visit and study. From Harvard Business School to our point of view, after reading it, they said: "the whole Harvard wants to do this case, and we can't find it, and this organizational system is what we want to find."

The fifth thing is to set up the China Industrial Internet Research Institute. We set up the China Industrial Internet Research Institute based on eight research centers and the China Internet association. Research and excavate the research results of the eight centers, in order to reshape the new value system of upgrading and upgrading traditional industries, and form a theoretical basis and practical case for the Internet industry. The case tells us that we can develop rapidly and grow rapidly, so we are willing to do this.