These Designer Styles Have Changed Men'S Dressing Styles.

25 styles of designers, men's clothing, brand sketches and so on.

In recent years, the importance of men's wear market has been increasing.

In 2009, the global cash flow of men's wear exceeded women's clothing, with an annual growth rate of 9%-13%.

From traditional professional dress to fashion casual style, men's clothing has been emerging in a variety of styles and changeable styles in the changing consumption demand.

To the climax of development.

However, after many years of rapid development, the men's wear market at home and abroad is declining.

Not long ago, Gucci, the famous luxury brand, announced that it would close its only European menswear store in Milan's Brera area. Hugo Bos, a man with more than 90% of the business, also announced that it would close 20% of the Chinese stores.

At the same time, the performance of domestic men's wear brands is also alarming.

Data statistics show that in the first quarter of 2016, YOUNGOR's revenue fell by 11.41% to 5 billion 558 million compared to the previous year, and net profit of seven wolves fell 5.18% to 64 million yuan over the same period, while the net profit of reported birds was the largest, reaching 86.16%.

At the same time, the net profit of the first quarter was growing, but the increase was only 0.36%.

It is urgent for men's clothing industry to find new ways of development and get out of difficulties.

At present, as people wake up to the stylization of men's clothing and the fashion of changing fashion, a group of Designer Style Men's clothes with distinctive style and precise market orientation have emerged, which not only affects men's dressing habit, but also gradually becomes the fashion protagonist of men's clothing industry. There is no doubt that these relatively small brands are attacking men's clothing market.

Today, we are going to give you a design style of men's clothing brand (some men's and women's clothing) that have a good performance in the men's clothing market at home and abroad, and occupy a place in the fashion circle. Some of them are the results of Chinese men's wear. They can see the trend of men's clothing in the future, so we can't ignore it. So we can't ignore the development trend of men's clothing in.

Domestic sketch

Introduction: Sketch Croquis is the famous brand designer for men's clothing in Hangzhou Jiangnan Buyi Garments Co. Ltd., which was officially launched in the autumn of 2005.

Brand adhering to the "life is to make choices, fashion is the same" design concept, the pursuit of "this can also..."

The life form, which fits the values of contemporary young people, is more and more influential in China's independent men's clothing brand.

Style: sketch, the fastest and most effective way of painting, as a permanent record, is different from pressing the shutter.

Sketch Croquis clothing design context has sketches of painting emotions: refining daily life and themes, a few simple performance relations, re create rather than straight forward performance, and then related things, concepts, emotional elements into the design relationship in an orderly manner.

Offline stores: mainly in Jiangsu, Zhejiang, Shanghai, Beijing and other places, now has opened more than 200; settled in shopping centers: Beijing Xidan Joy City, Shanghai Jiu Guang Department store, Guangzhou Tai Koo Hui, Hangzhou Longhu Tian Jie, Ningbo Raffles square, etc.

Expansion plan: the 1234 line cities will be considered, with 50-60 planned in 2016.

Hua Sheng Ji

Introduction: Hua Sheng Ji is the creator of the Tang Dynasty costume.

Most of the traditional Tang costumes are hypertrophy, and Hua Sheng Ji is to make the Tang suit more suitable for busy and pragmatic modern people.

Hua Sheng Ji is located in the Tang costume of young people. It is committed to promoting the fashion of Tang costume. It refuses to be stereotyped, designs products in a relaxed and humorous way, so that it can be accepted by young people, and opens a door for Chinese people to discover the beauty of traditional culture.

Style: Hua Sheng Ji is Chinese style.

Hua Sheng Ji's style is the sublimation of Chinese style Tang costumes, blending traditional techniques and fashion design methods, and gaining an in-depth understanding of the lingering charm and world outlook of Chinese traditional costumes.

Offline stores: 2 in Shanghai and Changsha.

Shopping center: Shanghai SHANG Jia center, Changsha POFU International Plaza.

Expansion plan: the national second tier cities and overseas areas such as Australia.

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Inxx

Introduction: INXX is affiliated with Hongkong and entered the mainland market in 2013.

Dozens of top notch buyers in various countries have screened and purchased the world's top high street fashion brands, bringing international fashion trends and first-rate fashion products to consumers.

Style: the three main styles of fashion, dark and high street.

Offline stores: East China, Southern China, central China, southwest and a total of 25.

Shopping center: Hangzhou lake shore Yintai, Chengdu Wangfujing, Chengdu Taigu, Tianjin Joy City, Nanning the Mixc, Nanjing square, Beijing Chaoyang Joy City (to be opened).

J.D.V

Introduction: the brand name of J.D.V is J-DifferentView, meaning "distinctive idea".

The brand is part of the Jedi van dress in Shanghai. Since its establishment in 2009, it has taken a clearer young consumer group as its starting point, relying on its gorgeous design and unique collocation to capture the national market.

J.D.V has a complete system, including a team of fashion buyers, creative and fashion designers, space and visual designers, operations management and other fields.

The store pays attention to the quiet and retro space, thoughtful and thoughtful service, and the overall visual creation. J.D.V is determined to become the leader of men's wear brand, bringing the fashionable elements of the tide people.

Style: advocating antique, classic, fashion and fashion, based on the fashionable style of British retro aristocratic keynote design, integrating man's noble gentleman temperament and vitality into one.

Delicate fabrics and bold colors.

Offline stores: there are about more than 100 stores nationwide, and Zhejiang is a concentrated area. There are 3 Chengdu, 2 Chongqing, 2 Kunming, and nearly 10 Guangdong and Fujian markets in the southwest.

Shopping center: Beijing Sanlitun Taigu, Shanghai raffles, Nanjing central department store, Changzhou Yue Plaza, Nanchang Red Valley beach Wanda, etc.

Expansion plan: Although the south is the main brand market, it will also strive to expand its market in the north, and it is estimated that there will be more than 300 shops.

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ZUEE

Introduction: zuee was founded in Hangzhou in 2013.

The main keynote of Diablo is to show the modern city temperament and have an introverted Oriental philosophy.

Showing a free and unrestrained attitude and stretching state.

Style: ZUEE aims to design clothes with freedom, bold and artistic, and texture.

Offline stores: Beijing, Shanghai, Chengdu, Hangzhou, Kunming, Jiaxing, Shaoxing, Huzhou, Ningbo, Zhengzhou, Zhengzhou, Suzhou, Ningbo, and 30 cities.

Shopping center: Shanghai dragon dream Zhongshan Park, Hangzhou the Mixc, Changchun Chongqing road Wanda Plaza and so on.

Expansion plan: Shanghai Moon Star global port, Shenzhen coastal city, Hangzhou City West Yintai City, Ningbo Jianye Wanda Plaza and other shops will open in succession.

Single agriculture Donoo

Introduction: single farmer is a clothing brand with design texture.

Single agriculture is a cultural brand with artistic ideals.

The creation of single peasant originated from making clothes that are easy to wear and high quality for the friends of the cultural circle and the art circle.

Relying on word of mouth, single agriculture has been widely recognized by the fashion industry, art circles and cultural circles, and has connected the high-end design with the daily life of the masses.

Around the core concept of single agriculture, "Affordable Design", the product is divided into three types: basic (TTF), popular (Trends) and design (Aesthetic).

And through the differential pricing of three different types of products to form competitive advantage with many trend brands and design brands.

Style: easy to consume, high quality, keen touch, unique building materials, exclusive Oriental style.

Offline stores: so far, single farmers in the national second-line landmark shopping center layout, all direct shop mode started 57 stores.

The shopping center is located in Beijing: Qiao Fu lawn, Chaoyang Joy City, Shanghai Jingan Jiali center, Songjiang Wanda Plaza, Chengdu ocean Taigu, Guangzhou Taigu Hui, Hangzhou lakeside Yintai, Chongqing the Mixc, etc.

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TRENDIANO

Introduction: TRENDIANO was founded in 2010, and TRENDIANO is subordinate to Heji international group. It adheres to the idea of "fashion changing life". It aims to provide Eurasian popular fashion to Asian fashion lovers.

Heji international group was founded in 1999. In 2012, it acquired 10% of L Capital Asia of LVMH, a global luxury group, and became a strategic partner to bring international vision and boundless potential to the future development.

It now owns men's wear brand TRENDIANO, women's clothing brand ochirly Europe time force, Five Plus, and advanced children's wear Love Ysabel.

Style: Based on the British craze, through the meticulous creation of the Asian male exclusive version, combined with the forward-looking vision of outstanding designers at home and abroad, breaking the traditional men's style and creating a new aesthetic vision with unique personality with the 25-35 year old city elite, the diversified design style contains all kinds of life styles of the elite, providing a full range of fashion inspiration for the trend lovers, and creating a new generation of new fashion taste choices.

Offline stores: Beijing, Tianjin, Shenyang, Hangzhou, Dalian, Shanghai and other 108; representative projects: Hangzhou lakeside, Yintai, Ningbo Wanda Plaza, Beijing Chaoyang Joy City, Beijing raffles, Shanghai Zhengda Plaza and so on.

Initial

Introduction: initial was founded in 2000, and its branches are distributed in Hongkong's main shopping hotspots.

The French based creative team is committed to developing unique tailoring and new design elements to give customers an unusual experience.

Initial believes that fashion is not a decoration, but a detail of self discovery, fashion sense, taste, visual art, hearing and life.

Style: initial is mainly based on comfort and simplicity of Japanese natural wind and retro European style. Fabrics are imported directly from Japan and Europe. Research materials and collocation technology are unique in the market. They pursue the ultimate taste of this case style and creative design, and find more unusual experiences from every detail and part.

Offline stores: Hongkong, Shanghai, Beijing, Guangzhou, Xiamen, Hangzhou, Nanjing, Chengdu and so on 10; representative projects: Shanghai Xintiandi, Shanghai dragon dream shopping center, east new world, Aegean Sea shopping park, COCO PARK.

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YatLas

Introduction: Yatlas plation: yatlas (short: sharp) was founded by Yali (Shanghai) Brand Management Co., Ltd. in early 2014, involving clothing, shoes and other fashion areas.

Yatlas comes from a moment conceived by a designer, a pmission of a concept, a description of the feeling, a bold interpretation of the modern art trend between the dynamic and the dynamic, and the clear purpose of exploring, deciphering and striving for the leading position in the future space.

Yatlas's Ningbo zhe mousse Holdings Limited company, including six brands, GXG, GXG jeans, ONE MORE, gxg.kids, Yatlas, TEN MIRO six brands, each brand is not one, but the family, the public based.

Style: the designer combines the artistic creativity with the sense of clothing design. The ultra thin air layer fabric and the design of the line sense are woven together, showing the effect of simplicity and simplicity.

Elite men are encouraged to be more natural, environmentally friendly, green and simple.

Compared with big G and small G, the main style of light luxury is more avant-garde, high-end, fashion, and more design sense. The color is mainly black and white. The exquisite texture and simple lines reveal the sense of future, technology and modernity.

Offline stores: stores all over Beijing, Shanghai, Shenzhen, Hangzhou, Ningbo, Wuxi and other cities.

Representative projects: Wanda Plaza, Wujiaochang, Shanghai, Ningbo Wanda Plaza, Hangzhou City West Yintai City, Beijing Tongzhou Wanda Plaza, Shenzhen the Mixc and so on.

Ziggy Chen

Introduction: Ziggy Chen is China's new designer Chen Xiang's personal name brand, Shanghai Xintiandi branch is also the first ZiggyChen brand in China.

Men's wear and household products as one of the concept stores.

ZiggyChen and women's clothing brand DECOSTER came from the same designer, graduated from the Ziggy Chen (Chen Xiang) of the fashion design department of Donghua University.

Style: it is a Chinese style design, but it is deeply influenced by the atmosphere of novelty and classicism, Oriental and Western style. Therefore, it is good at blending Chinese characteristics with simple aesthetic concepts and opening up a new brand of fashion.

The design is very simple. It is often a piece of cloth that is pformed into a garment after a little modification, but at the same time it shows elegant beauty.

Offline stores: two shops in Shanghai and Beijing.

Shanghai Xintiandi and Sanlitun Beijing Taigu.

Uma Wang

Introduction: Uma Wang is the leader of China's new generation of fashion designers, especially in the design and development of women's wear knitwear, and has great talent and experimentation in the application and design of cashmere materials. It has begun to locate overseas markets, and there are not many domestic stores. But in the world, the works of Uma Wang have already spread to more than 70 buyer stores worldwide, and their sales performance in the European and American markets is far better than that in the domestic market.

It is regarded as the representative of "fragrant flowers outside walls".

Style: UMA Wang combines the poetic aesthetics of Shanghai's Chinese ink painting with the high quality and elegance made by Italy.

Offline stores: as of now, Uma Wang has 71 sales outlets worldwide, and only about 10 in China.

At the end of 2014, Uma Wang opened a flagship store with three floors in Shanghai's revival Xili, and the other 9 outlets were all buyers in China.

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Japan

COMME des GARCONS

Introduction: COMME des GARCONS was founded in 1973, with unique and creative brand as its foundation. Its original avant-garde image, combining the concept of East and West, is the reason why Wakubo Rei is known as an "alternative designer".

Wakubo Rei's status in Japan is also the godmother of fashion.

It increased in 1978.

HOMME.

The play series of COMME des GARCONS is well known.

Style: the concept of avant-garde and integration of East and West, which combines Japanese elegant and quiet tradition, solid geometry model, asymmetric overlapping and innovative cutting, plus the neat lines and gloomy tones and creativity, presents an aesthetic sense of ideology.

Black is the color of Wakubo Rei.

A series of products (men's clothing) was established in:1978 in CDG HOMME; in 1984, CDG HOMME plus was established to stand opposite to the mainstream masculine men. It maintained a free style and gained high evaluation and popularity. In 1987, HOMME DEUX was created, a suit suit designed for Japanese businessmen. GANRYU is a young brand launched in 2007 and integrated into the American youth street culture.

Offline stores: there are no independent stores in China, only hidden in some buyer shops or tide shop, such as I.T in Financial Street shopping center in Beijing.

Two shops in Beijing and Hongkong.

Yamamoto Teruji (Yohji Yamamoto)

Introduction: Yamamoto Teruji, born in Japan in 1943 and named Yohji Yamamoto in Japanese, is known as "the new head of world fashion Japan wave" and "black Wizard". He is also one of the avant-garde figures who broke into the Paris fashion stage in 80s.

Yamamoto Teruji has a total of 8 brands, including Yohji Yamamoto, Yohji Yamamoto+NOIR, Yohji Yamamoto Menswear, Ys, Ys furniture, Ys Mandarina, Ys men's clothing, and so on.

Men and women wear men's clothing.

Style: the clothing of Yamamoto Teruji brand follows the style of Japanese culture, mostly in black.

The design style of Yohji Yamamoto has always been unconventional and gender based. Combining the western style of architectural design with the Japanese dress tradition, it is famous for its simplicity and charm, smooth lines and anti fashion design. It is famous for men's wear.

Neat and meticulous tailoring and water washing

And black are all Yohji Yamamoto's Evergreen projects.

Offline stores: like Wakubo Rei, China has no independent stores and is only sold in buyers' stores.

Lssey Miyake (Issey Miyake)

Introduction: IsseyMiyake (Lssey Miyake) is an internationally recognized Japanese fashion brand. It is rooted in Japanese national customs, customs and values, and has become a world famous fashion brand.

Nowadays, Lssey Miyake has belonged to the famous Japanese luxury goods, Shiseido (Shiseido).

Style: the product features a distinct Japanese national style. The product is good at changing the shape effect with the spliced fabric of large color blocks. It strengthens the integrity of the individual as a wearer and makes his design striking and distinctive.

Offline stores: Beijing, Shanghai, Nanjing, Chengdu and so on 22.

Shopping center: Beijing China World Trade Center mall, Beijing Xinguang world, Shanghai Jingan Kerry Center and so on.

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The Soloist

Brief introduction: The Soloist, former Number (N) ine principal person, Takahiro Miyashita (Miyashita Takahiro), after the rest, the re establishment of the high-end men's clothing brand.

Miyashita will Street Fashion, PUNK, Cult culture and High Fashion, through the unique tailoring, the ingenious processing of the material, will seamlessly fuse and forge many elements.

The traditional pattern of High fashion has been broken.

Style: minimalism is the core style. The design of the dark Department is full of philosophic thinking of the designer.

Offline store: the first store "s.0109" opened in 2011 in Tokyo Castle Peak, Japan, to adopt an appointment system.

Belgium

Antwerp Six

Introduction: "Antwerp six gentlemen" (The Antwerp Six) is the general name of six Belgian designers rising in the early 80s of last century in the European fashion world.

The "Six Gentlemen of Antwerp" (The Antwerp Six) are Ann Demeulemeester Ann Demeulemeester, Walter van Beirendonck, Dirk van Saene, Dirk, Demeulemeester, and

Nowadays, the title of The Antwerp Six has gone beyond its original meaning. It has become the pronoun of the avant-garde designers who graduated from Royal College of Art in 80s since six.

At present, the Antwerp forces have gradually pformed from the avant-garde and minority groups that are the mainstream of counter fashion to the guide of fashion trend.

Style: Ann Demeulemeester: works are the most masculine design of women, known for their irregular tailoring and textures.

Integrate the dark rock style into the design.

Dries Van Noten: nostalgia, nature, and national feeling.

Skillful in using various skills to combine different materials, fabrics and patterns, the effect after mixing is Dries Van Noten's natural style design.

Dirk Bikkembergs: prefers military uniform and sports style, likes to use rough material and simple appearance, and is good at mixing and matching various leather and men's breath accessories.

Works will always maintain strong male hormones.

Dirk van Saene: the representative of the pastoral style, the men's wear is simple, the material and the outline are soft and delicate.

Walter van Beirendonck: the most wild one in the "Antwerp six people row". Many people call him a "banter boy". He is also called "the five other sons of Antwerp".

Old naughty boy.

Combining art with fashion, finding inspiration in insects, sports, colors, cowboys and fairy tales, irregular lines and various stereo accessories installed on sleeves and necklines add unusual interest details to bizarre exaggerated costumes.

Marina Yee: she pays great attention to the details of clothes. She prefers slender and slender outlines. The nomadic lifestyle has brought countless design inspiration to her work.

Offline stores: works did not enter the Chinese market.

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Rick Owens

Introduction: Rick Owens (Rick Owens), the designer's brand of the same name, was founded in Losangeles in 1993 and began to rise in 2001.

The work emphasizes the coat of the architectural structure and the famous twill cut, which is wrapped in a low profile, and the neat message is conveyed at the end. It is loved by the young fashion people who dare to subvert tradition, full of rock and roll temperament, and have "evil spirits".

Among them, Rick Owens signature high shoe SNEAKER became the hottest single product in 2015, and captured the big fans of Quan Zhilong, Wu Yifan and so on.

Style: Gothic design with rich originality, minimalist color application and asymmetrical stacking of rock and roll tastes are the signboard designs of Rick Owens (Rick Owens).

Offline stores: located in Paris, London, Milan, New York, Losangeles, Miami, Seoul, Hongkong, Tokyo and other cities.

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France

Christophe Lemaire

Introduction: in 1991, French designer Christopher Lemerre (Christophe Lemaire) founded her own clothing brand Christopher Lemerre (Christophe Lemaire), and after 4 years, she joined the men's ready-made clothes in her women's wear series.

In July 2010, the show began in Paris fashion week.

Christophe Lemaire has worked with famous brands and agencies such as the international wool Bureau, Dorot Biss Dorothee (Dorothee BIS) and Langre clothing (Wrangler).

Advocating minimalism.

The brand has now been renamed Lemaire.

Style: simple, loose and texture, not too much color, but has a distinct outline and style.

Romantic and simple, not emphasizing extravagance, but will

The focus is on comfort.

It can be said that in recent years, Normcore wind (cold wind) is a prominent representative.

Offline store: there is an independent boutique store in de bouto street, Paris, China.

Regarding brand expansion, Lemaire's company is not just pursuing growth.

"We do not want to become an international giant with 300 retail stores.

Maybe this is not attractive to us.

There are other excellent business models at different levels. We don't want to expand quickly and hire too many employees. "

Yang Li

Introduction: Chinese American designer Li Yang (YangLi) founded his own homonymous fashion consumer brand in Paris, France, in 2012. Li Yang (Yang Li) is one of the most potential new star designers at present. His works were introduced into several internationally famous boutiques in the second quarter, such as the British Dover Street Market and the French L eclaireur.

The works are well received by young people who have mixed spirit, subculture and rebellious spirit.

Style: the brand takes minimalism as the ultimate design concept, combines Futurism and naturalism, and desires to make enough emotional design.

Yang Li added the traditional cutting techniques and the common lines in recent years to the fusion of his own punk spirit.

Offline stores: none in China.

VETEMENTS

Introduction: in 2014, Vetements was from Georgia.

Demna Gvasalia and seven anonymous members were co founded in France, and are currently the hottest spike brands in the fashion industry.

Demna Gvasalia is the core person, and Vetements means "clothing" in French.

The brand does not clearly distinguish men's wear and women's wear. Many single products can be controlled by men and women.

The first men's wear series was released in March this year.

Since last year, Vetements has become a new favorite with the highest search rate, the highest degree of attention and the favorite of celebrities.

Rihanna, Quan Zhi long and other celebrities are their crowds.

Style: simple design, street style (Hoodie, extra cut, printed skirt, and thigh boots).

Offline stores: less than 3 years after the brand was founded, it entered more than 200 shops worldwide.