Women's Clothing Brand Free People: Clothing Make-Up Together To Sell

It belongs to the Urban Outfitters group of the United States.

Free People, mainly based on maiden, retro and Bohemia style, loves this style and is keen on people who are keen on seafood.

Recently, Free People has emerged as a new category in the US official website, Beauty&Wellness, which sells cosmetics, skin care and health products.

Previously, Free People sold shoes, accessories and accessories.

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The expansion of the cosmetic industry is a reflection of the so-called "lifestyle brand", and this expansion is a natural, organic and healthy concept.

The RMS, a natural organic cosmetics brand created by Rose-Marie Swift, a Miranda Kerr based makeup artist, has been widely evaluated, insisting on ingredients extracted from plants. The first store opened in Losangeles Venice Beach and the popular organic fruit juice brand Moon Juice, has provided some nutritional powder in the "healthy" category.

And several cooperative brands, including Love & Sage, Pai and The Beauty Chef, can be purchased from 20 brands.

Skin care, hair care, perfume, nutriment and so on.

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Wholesaler and Shen

The founder, Jessica Richards, CO worked with Sheila Harrington, the chief marketing officer of PF, to customize these products for young women. She described the customer group characteristics that might be "27, 8 year old, and a young girl who graduated from university. She is working on her first or second jobs, and has money to spend on her hands and is willing to try."

The new category is priced at $6-150.

In an interview with WWD, Richards said she did not deliberately keep it cheap, but it would not be expensive. "We have $66 in Shiva Rose bath salts, which is quite expensive.

But we also have $10 gadgets and $30 cleansing milk.

I haven't introduced any cleaning products at around $100, and I feel that the price is already high for customers.

It is nothing new to expand from clothing to beauty.

Another fast fashion (Theme Reading) brand H&M also launched 700 items in September last year.

The products are priced more closely, from 2.99 to 24.99 dollars.

At the beginning of this year, H&M's "Conscious fashion" series launched a full range of care products, emphasizing natural organic packaging with recyclable raw materials and minimalist designs.

The launch of these new products is no more than creating new growth points for brands. Free People's parent company, Urban Outfitters, has recently been expanding its category. Catering, cosmetics, records, and home appliances have been stimulating consumption. In the quarter ended April 30, 2016, net sales increased by 3.2% compared with the same period last year, while operating income and net income decreased by 4.8% and 9.8% respectively.

The comparable net sales of Free People fell by 2% in the three months.

Free People this time.

The store will be landed on FP in October.

First of all, start with the Free People store, the largest shopping mall on the east coast of the United States - King Of Prussia Mall.

Within 1800 square feet of the store, the beauty product area only occupies 300 square feet, but it will be in the center, for example, near the cash register.

According to Richards, it is not just a few shelves, it may be more independent, more like "shop in store" type.