Fashion Brands Ride On The Variety Show Express.

First, it's a hot online star show "wonderful work" and

The APP of the subordinates has a joint effort, and then the "goddess's new clothes" program group 24 hours clothing +T stage show + auction, which was launched in 2013, never imagined. From the beginning of its creation, it targeted the target consumers as young white-collar and college students. They grew up in the Internet age, understood the network culture very well, and were easy to accept new things.

According to media reports, since the three quarter, "never imagined" plus the total volume of the broadcast volume has nearly 2 billion, even a face of the king of the king's hammer has been jumped from the cock wire into the eyes of the net friend "hammer hammer man God."

And the promotion platform of "never imagined" Youku potatoes immediately and

Cooperation, launch clothing +APP, advance

Field.

On the day before the "red man festival", the most popular online shop of Papi sauce was quietly opened. In the absence of pre promotion, 3 of the 297 Warcraft theme T-shirts priced at 99 yuan were sold out in 36 minutes, and the popularity was amazing.

Because of the hot event "Warcraft" came out, Papi sauce online shop has officially started operation.

You can't think of the next Papi sauce.

What will you sell? Just as you can't imagine what the next term of Papi sauce will say.

All principles are two words: interest.

Tens of thousands of net red sister - 45 degree face sister, big eyes, awl face, white skin beauty, slanting 45 degrees self timer, famous brand clothes and accessories, these are known as "net red" characteristics, and all do not know is, at present, this group of people is deducing what is real "face to eat", and sucking gold ability is boring.

Although many "net red" is controversial, they are not inferior to the first line stars either from the income or from the fans.

With the scandal of entertainment stars, big coffee and the media hype, "net red" is narrowly defined as a network beauty with high value and self marketing.

They are active in various social networks, shaping the life that the public is longing for, and all kinds of life details can be implanted into a big play to attract fans to pursue it.

And after fans have accumulated to a certain number, "net red" people began to choose realizable traffic.

Or fight for WeChat.

Such as "national husband", Wang Sicong's girlfriend, Sydney, and the new Heavenly King's sister-in-law "Fang Yuan".

The film adapted from game in June 8th.

"Its box office not only reached 1 billion 161 million yuan in revenue on the nine day after the show, but also exceeded the US $28 million 300 thousand box office results, and the sales of related derivatives in China had already exceeded 100 million yuan.

Among them, there is the clothing brand "bang bang".

It is.

Since the second cooperation with Warcraft in 2012, the way of marketing is obviously playing better.

In recent years, in brand promotion programs, the proportion of advertising blockbusters has been cut sharply, and more budgets have been put into entertainment marketing.

For example, the centenary sports brand of France.

In cooperation with many activities, stars, variety shows, etc., the annual performance increased by 30%. For example, the United States and the "wonderful flower" and "start together" cooperate to get a high exposure rate. The brand names of all the world's big and small celebrities are invited by the KOL to make Street pads.

And in the running brothers.

Following the Pathfinder of Baer to adventure, the independence of Goddess new clothes.

And so on has become a hot topic.

More and more "entertainment" elements are becoming the focus of the show, and have attracted wide attention.

We are asking ourselves every day whether we want to become a subsidiary industry closely related to the entertainment industry. However, in the current era of overwhelming entertainment, many people are asking themselves, is this the foundation of a brand?

In the long run, fashion can never be separated from entertainment, and entertainment can never be tied to fashion.

The brand that is often short-lived, the real evergreen brand, is the brand that pcends entertainment, has the elements and essence of clothing, walks in the forefront of the times, and makes entertainment follow.