Summary Of 2016 CBME China Baby Show And Children'S Wear Exhibition

The world's leading baby show

The children's Wear Exhibition (hereinafter referred to as 2016 CBME China) was slowly opened at the National Convention and Exhibition Center (Shanghai) on 20-22 July 2016.

Today is the last day of the exhibition. Let's take a look at the world's clothing and shoe net and see what brand events have happened in the past three days.

2016 CBME China

The area increased to 223305 square meters, exhibitors reached 2366, including Pigeon, good children, Pampers, AVENT, pro run, Johnson baby, Wyeth, Abbott, Midea, Dorel, Britax, Qiao Er Yi, Fei Xue, wood furniture family, Hape, MGM, Barbara, October Mommy, Babu beans and so on 3673 famous brands from around the world with the latest products and concepts, 32% of which are from overseas.

At the same time, 245 international brands from France, Australia, Britain, Spain, Korea, Singapore, North America, Canada, Hongkong, Taiwan and other countries will be concentrated in the CBME China International Exhibition Area, bringing high-quality and differentiated new products to the Chinese market.

2016 Cool Kids Fashion Shanghai fashion children's Wear Exhibition and the 2016 CBME China were held in the same period, bringing 18 famous brands of fashionable children's wear in 18 countries.

Shenzhen City

"The consumption demand of China's children's clothing market has shifted from the practicality that used to satisfy basic life to the pursuit of beauty and fashion," said Abbott, director of marketing department of the limited company.

This year, our clothing displayed on Cool Kids Fashion Shanghai also highlights the design style of fashion and fun.

In order to encourage enterprises to enhance their product strength and innovate to drive homogeneity, 2016 CBME China held a series of exciting activities at the scene: 2016 CBME AWARDS China pregnant baby industry award and innovative product display area, 200 innovative patent products screened by professional organizations.

The 2016 CBME pregnancy baby product design competition was held for the first time. The original design of 22 baby products was selected by the senior designers. The 2016 Cool Kids Fashion children's wear design competition also brought 20 new generation children's fashion designs, and awarded the winning works at the scene.

Upgrade authorized area to develop new blue ocean for pregnant and infant licensing business

The scale of China's brand licensing market is US $6 billion 140 million, which accounts for only 2.5% of the global authorized market, and has great potential for development.

The fast developing baby market will bring huge space for them.

2016 CBME China authorized zone new upgrade: Thomas, Fisher, plant zombies, cherry meatballs, pleasant goat and grey wolf, pig pig, bear * *, and more than 50 well-known authorized brands appeared on the same stage.

For the first time, the organizers held a brand licensing trade fair to help authorized brands to make 1319 appointments to the potential licensed business partners.

At the same time, the International Licensing Association LIMA, the Shanghai times cartoon Research Institute, and many well-known authorized brands and authorized guests will analyze the theme of the future licensing of the licensed industry and how to win the win-win cooperation with the pregnant and infant industry.

"This year, MATTEL brings the latest products and new channel cooperation modes for many authorized vendors, including the long history of Thomas & friends and baby toy brand Fisher," said Qiu Tao, director of consumer goods at MATTEL Greater China. "China is the fastest growing market in the world with authorized business. We think there is tremendous opportunity and will explore new ways of investment and cooperation with partners."