Beijing Has Launched A Number Of Policies To Support The Old Brand.

This year, the Beijing time honored brand enterprises first established and implemented the annual examination system. The annual examination system was guided by the Municipal Commerce Commission and established by the Beijing time honored brand association, and the enterprise was comprehensively evaluated from the aspects of enterprise's operation, inheritance and innovation, enterprise chain operation, etc., and certificates were issued to qualified enterprises. Liu Xiaohong, President of the Beijing time honored brand association, said that embracing the Internet, developing chain operation and insisting on inheriting skills became the main focus of the development of the time honored brand enterprises.

In the past few years, Lian Sheng, a veteran shop in recent years, has recently worked with the Imperial Palace Taobao to develop the movie derivative of the animated movie "big fish Begonia", and has been successful in Taobao. Reporters in the Taobao crowd platform to see, 6 1600 pairs of casual shoes and hand-painted cloth shoes all raise project price is 199-499 yuan, at present, three have been sold out, only 280 pairs.

According to Beijing's inner League rise footwear industry Cheng Xu, deputy general manager of the limited company, said that this is the third time this year the brand has launched a series of products in the e-commerce channel. "E-commerce platform to expand sales channels, but also to pave the way for brand spanformation. In the future, we will try to cooperate with the opinion leaders or net red, in order to attract younger consumers.

According to Cheng Xu, the offline stores will focus more on the display of experience and brand. According to statistics, last year, the sales of domestic electricity suppliers accounted for about 20% of the total sales. In addition, Nei Lian Sheng and Beijing Rui Xiang silk cloth store Co., Ltd. have also conducted research and development cooperation with the North garment innovation park.

The time-honored brand touches the net the effect is remarkable. Beijing's 62 time-honored enterprises adopted different ways last year. Touch net Vegetable sales reached 125 million yuan last year. The apiculture industry was identified as the e-commerce demonstration enterprise in 2015 by the Ministry of Commerce. Beijing rice Xiang village not only opened Tmall flagship store, but also combined Baidu takeout test water O2O, showing the strong economic growth strength of the old brand.

The industry believes that from the time to carry out the development of enterprises Online retailing The situation of the "Internet + old brand" joint business new mode has improved the brand influence of the time-honored brand, expanded the radius of the enterprise sales, and accounted for about 70% of some old brand enterprises' sales to other provinces. Under the new normal business situation, Beijing's time-honored brand enterprises should not only innovate in the mode, but also make improvement in the industry standard. The annual trial system is an effective supervision of the benign development of the old word enterprises, which will promote the healthy and orderly development of the old enterprises.

In addition, 2016 Beijing cross border electricity supplier consumption experience season will hold a joint meeting between cross border export electricity suppliers and domestic excellent manufacturing enterprises, and build platforms for export business operators such as small birds and Dunhuang networks with domestic brands, manufacturing brands and domestic hypermarkets, so as to promote two-way interaction between cross border consumption and promote consumption upgrading in the domestic market.

Brand protection is also very important after the time honored brands move towards the international market. Since 2008, the City Commerce Commission has supported many old brand enterprises to carry out international trademark registration in Madrid. Last year, the city issued "opinions on the implementation of trademark strategy to promote the development of capital brand economy", providing policy guarantee for the protection of intellectual property rights of time-honored brands. According to statistics, Beijing old brand enterprises have 23 well-known trademarks, 60 famous trademarks, and 22 enterprises have implemented the Madrid international trademark registration. Ding Jianhua, a member of the Beijing Municipal Commerce Commission, said that after the internationalization of the world, the number of old brand names was frequently registered, and the protection of overseas intellectual property rights was particularly important.