In The First Half Of The Year, Most Categories Of Shanghai Continued To Decline.

MarketScope

According to Shanghai clothing Industry association network regular statistical report shows that in June 2016, ten major shopping malls in Shanghai were selling 680 thousand categories of clothing categories, with a reduction of 34 thousand units (sets), a decrease of 4.7% compared to the same period, an increase of 300 pieces (set) compared with the same period last year, which was basically the same as that of the previous year. In June 2016, sales of clothing category goods amounted to 295 million yuan, a decrease of 32 million yuan, a decrease of 9.7% compared to the same period, a decrease of 12 million yuan compared with the same period last year, and a decrease of 4% over the same period last year. The average sales price of this month is 433.9 yuan per piece (set), the ring ratio is 17%, and the same year is 4%.

From the Shanghai clothing industry association network information clothing sales data situation, Shanghai clothing consumption is affected by the rainy season, there is a downward trend, seasonal change clothing consumption gradually fade, clothing brand Sales prices gradually tended to be within the reasonable consumption range of summer clothing, and the total consumption of clothing still showed a relatively downward trend.

June 2015 -2016 June clothing sales trend in Shanghai

Sales analysis

Most categories continue downward trend

In June 2016, the vast majority of categories of clothing sales in Shanghai continued the downward trend last month. Among them, leather wear, knitted underwear and men's formal wear are down by over 30%, while wool (velvet) sweater, women's fashion, men's trousers and men's casual wear are down by over 20%. Children's wear Growth of 52% was excellent.

Sales of clothing categories in Shanghai in June 2016

The total sales volume was 2 billion 276 million yuan.

In 1~6 months of 2016, the total sales volume of clothing products of ten major shopping malls in Shanghai totaled 4 million 179 thousand units (set), down 9.4% compared to the same period last year. The total sales volume reached 2 billion 276 million yuan, down 8% compared to the same period last year, and the average selling price was 544.7 yuan / piece (set), an increase of 1.5% over the same period. Among them, sales decreased by 262 million yuan due to the decrease in sales volume. Sales volume increased by 64 million yuan due to changes in commodity structure and average selling price. The total net sales of the two items decreased by 198 million yuan.

Brand performance report

Women's fashion

In the 1~6 months of 2016, the total sales volume of women's fashion was 1 million 96 thousand (set), down 19.3% compared with the same period last year. The total sales volume reached 823 million yuan, down 12.7% from the same period last year, and the average selling price was 750.6 yuan / piece (set), an increase of 8.1% over the same period. In June 2016, in the top three sales, the "Ya Ying" brand returned to the top of the list, sales grew by 4.6%, and "ONLY" entered the top three for the first time this year, ranking second, increasing by 38.8%; and "VEROMODA" gaining third, a decrease of 7.2%.

Men's casual wear

In 2016, 1~6 months, the total sales volume of men's casual wear was 225 thousand (set), down 21.7% compared with the same period last year; the total sales volume was 151 million yuan, down 16.3% from the same period last year; the average selling price was 670 yuan / piece (set), an increase of 6.8% over the same period. In June 2016, in the top three sales, "LACOSTE" won the first place, an increase of 19.6% in the chain, and the "TommyHilfiger" brand, which won 3 consecutive months, won second this month.

Men's formal dress

In 2016, 1~6 months, the total sales volume of men's formal clothing was 121 thousand (set), down 3.8% compared with the same period last year; the total sales volume was 169 million yuan, down 6.5% from the same period last year; the average selling price was 1394.6 yuan / piece (set), down 2.8% compared to the same period. In June 2016, in the top three sales, the "Callisto" brand won the first time this year, and its sales decreased by 23.7% compared with the same month. The brand of "second" decreased by 39.1%, while the "Blue Leopard" brand decreased by 42%, gaining third.

Men's shirts

In 2016 1~6, the total sales volume of men's shirts was 69 thousand, down 18.2% from the same period last year. The total sales volume reached 29 million 180 thousand yuan, down 10.7% from the same period last year, and the average selling price was 420.7 yuan / piece, an increase of 9.1% over the same period. In June 2016, in the top three sales, the "BYFORD" brand surpassed the already contested brand of "conch" brand, ranking the first place this month. Conch brand ranked second, sales decreased by 15.5%, and YOUNGOR brand decreased by 12.6% and third.

Men's trousers

In 2016 1~6 months, the total sales of men's trousers increased to 48 thousand, an increase of 2.9% over the same period last year, and sales totaled 25 million 890 thousand yuan, up 12.4% over the same period last year. The average selling price was 534.1 yuan / piece, an increase of 9.3% over the same period last year. In June 2016, in the top three sales, the "wave Ken" brand continued to win the championship, down by 42.2%; the "Chuan Hong" brand fell 6.9% by second, and the "Tiger" brand entered the top three for the first time this year, with an increase of 27.6%.

Children's wear

In 1~6 months of 2016, the total sales volume of children's clothing was 1 million 314 thousand pieces (sets), down 0.6% compared with the same period last year; the total sales volume was 358 million yuan, up 5.3% over the same period; the average selling price was 272.3 yuan / piece (set), an increase of 5.9% over the same period. In June 2016, in the top three sales, the "Nike" brand grew by 23.3%, which was once again ranked first in the rankings. The "NewBalance" brand was second, the growth rate was 62%, and the "E-land" brand was third, with a 51% increase in sales.

Brand price list